Easy view: 2014 The 2nd quarter of China Mobile game market pattern

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According to Enfodesk, the "China Mobile Game Market Quarterly Monitoring Report 2014 2nd Quarter" data show that, in the collaboration of developers, distributors, channel operators, the 2nd quarter of 2014, China Mobile game market size continued to maintain rapid growth. As the core participant of game product promotion, marketing and operation, the Distributor decides whether a product can be successfully pushed to market, and its value and status is being paid more and more attention by developers and channel operators. Similar to "Legend of the Sword", "Superhero", "Qin Moon" in the 2nd quarter of the outstanding performance of the Star products, are inseparable from the participation of distributors. Has a strong capital, brand, promotion, operation ability of the first-line mobile game publishers have become the main driving force of China Mobile gaming industry, but also become the mobile gaming companies listed in the boom leader.

In the 2nd quarter of 2014, China Mobile game market in the industrial chain of the fine differentiation is becoming more and more obvious, the whole industry has been from slash and burn, happy enclosure of the "agricultural era" into more emphasis on industrial cooperation in the "industrial civilization." On the one hand, the new and old distributors in the deep plough existing products, expand the line of business at the same time, but also pay attention to the mining of their own users, on the other hand, the position of the channel business is increasing, Baidu, Tencent, 3,603 distribution platform rely on their own advantages have formed a pillars situation, the future or will be involved in the issue of the field to further strengthen the

In the distribution market, China's hand tour, fun games, touch-control technology, such as the overall market share of mobile game distribution companies to maintain stability. China Dragon Map, Palm technology and other emerging issuers with their star products into the distribution market competition, in the forefront of this quarter. In addition, there are many channel resources, a large number of users and strong product capabilities of research and development enterprises to the distribution market. China Mobile gaming enterprises have not only limited themselves to product development, platform and distribution strategy has become the mainstream of future positioning and development of enterprises.

In the 2nd quarter, the whole platform issuer pattern is more stable, Chinese hand tour, amusement game, touch control technology ranked in the top three, and the 1th quarter ranked the same. Chinese hand Tour by virtue of the successful issue of the "Martial arts Q biography", "Monster Island", "Kingdoms Power Enhanced Version", "God steals milk Dad: small yellow people run fast" and other games, such as the continuous steady growth of the new release of the Hero series, "Big Monkey HD" and other star products, in the 2nd quarter continue to be in the leading position. China's tour in the 2nd quarter was not affected by personnel adjustments, and the company issued a flat line of management, integration optimization resources, so the share accounted for the 1th quarter of a slight rise, up to 19.3%. Main leisure products of the fun game is still deep in their own advantages, the introduction of domestic animated IP Q version of the ARPG Hand tour "Fruit bao Three Kingdoms" Android version, this quarter accounted for 15%. Touch-control technology by virtue of the "Qin Moon" good performance, the share ratio of 12.9%. In addition, the 2nd quarter of the emergence of the "Legend of the Knife Tower" issued by the Dragon Map to become the largest mobile market, the market share of 11.9%, the ranking rose to the 4th place. Fei and Kunlun games rely on new products, "siege swept Land", "The Violent walk martial arts" after the online performance, respectively, 6.3%, 5.8% of the market share. Companies are still actively making strategic reserves, the second half of the year is expected to have more hand tour products online, the degree of competition will become increasingly fierce.

In the 2nd quarter, the Android and iOS platforms have grown further in the mobile gaming market, and Android has become the strategic focus of major mobile game publishers with its huge number of users and more than 60% per cent of its product revenues. But because the Android system is too fragmented, numerous channels, access to the Android platform distribution market threshold is higher.

The current Android distribution market is similar to the platform-wide pattern veteran distributors China hand tour, fun games, touch technology ranked in the top three, of which China's hand tour and fun games to more than 20% of the market share ahead, the third touch control technology 13.9% accounted for a comparison of the last quarter, shortened the gap with the first echelon, Black Horse issuer in the Qing long figure 10.8% followed. With the growth of Android platform developers and mobile games, more and more resource-capable publishers will enter the Android game distribution area, while refining operations and deep collaboration with the channel will be a key factor in future publishers ' competition.

The iOS platform's App Store, the largest mobile gaming platform in China, brings together a large number of developers and Apple users. Compared to the fragmentation of the Android platform, more demand for distributors ' marketing and the ability of users to reach, as well as the choice of gaming products, while iOS users have a higher average pay level, is an important part of the domestic mobile game market, so there are some mobile game publishers focused on the iOS platform game distribution.

The current quarter of the iOS platform distribution pattern has changed significantly, the new Jin-Qing dragon map with a "Legend of the Sword", the market share reached 13.8% ranked first. Fei's new and old products "pop three", "siege swept Land" in the 2nd quarter performance is good, accounted for 11.6%. The touch-control technology of the main iOS platform, by virtue of "Qin Dynasty Moon" occupies 10.9% of the market proportion. Old issuers of the Kunlun games, China hand tour to 10.5%, 10.1% of the market share in the 4th, 5, and the Dragon map, Fei Liu, touch-control technology altogether occupies 56.9% of the market. The distribution market of iOS is not stable, the share gap between manufacturers is not large, there is still more fierce competition.