Easy view: Q3 online Games new fade its second echelon faces challenges

Analysys Analysis: According to the Analysys International enfodesk Industry database will be released in the 3rd quarter of 2010 China online game market monitoring data show that the 3rd quarter of 2010, China's online game market TOP5 manufacturers accounted for 76.9% of the market, the market concentration of further promotion. According to Analysys International (Analysys Analysys) research found: Tencent, Shanda, swim, NetEase drive the market, and the nine cities, the joint public exit the TOP15, the air network instead.　　Swim with a slim edge leading the perfect. Tencent 3 quarterly revenue forecast for 2.227 billion yuan, in order to counter the "Valley of the Dragon", "Dungeons and Warriors," the content of the update, to make a big effort to marketing, although the loss of some users, but the core users because of the new career attraction, pay rate and ARPU has been improved.　　In addition, "QQ fantasy world," the commercialization of the promotion, through the FireWire performance is still good, but "the King of the battlefield" a slight decline.　　Grand Pre-3rd quarter survey revenue of 1.376 billion yuan, "legend" series threw a tepid, slightly tired state, and "The Valley of the Dragon" into the public test period after the user surge, but due to content updates, operating thresholds, plug-in and other issues, the loss of users, easy to view the revenue generated by the estimated more conservative. NetEase 3rd Quarter forecast revenue of 1.24 billion yuan, "World of Warcraft" before August 31, due to content updates, user activity continued to decline seriously, "Wrath of the Lich King," after the opening of the service, the user is explosive growth, making the performance warmer. At the same time, "Dream West Tour" Double art version has also brought good results, to fill the "World of Warcraft" September before the 1 deficit and drive revenue.　　It is expected that the promotion of "World II" will be the fourth quarter NetEase's performance to bring positive impetus.　　Perfect time and space the 3rd quarter forecast revenue for 564 million yuan, a small decline, but because of "ghost World", "Dragon Sword" and "God of Magic" in the beginning of the 4 quarter to enter the test and promotion phase, is expected to perfect performance in the 4 quarter this year and next year 1 quarters of significant growth Tour of the "Tianlong eight 2" information film "secret" added a lot of new content and paid props, and based on the introduction of new users in the 2 quarter, the growth is good.　　But the "Heroes of China" performance was slightly below analysts ' expectations. Other Manufacturers: Air network (subsidiaries of the Large network) to 26 million revenue ranked 15th in the market, the game "dragon" and the Grand Transport, "Kung Fu World" by the grand agent, and the second quarter to market the "demon law" gradually stable, easy to view the forecast of its good growth potential.　　and Blue Harbor online, Kirin game new products to be mature, the performance of a small float.　　In the 3rd quarter of 2010, the first echelon of manufacturers to market-driven larger, with the return of the agent model, overseas products and team to join, its advantages will be further expanded, the second tier of enterprises facing the competition barriers to products, the market will be further concentrated. For more information on China's online gaming market, please refer to Analysys International Enfodesk or contact Analysys International (Analysys analysys) customer service. (Digging the shell net)