Easy view: The electricity merchant website October flow steady increase cent 4 big echelon

News and Information November 7, according to the latest data show that October 2012 China's main online mall PV flow compared to last month has a stable upgrade. Analysis that this is mainly due to the 11 golden week of the major electric platform launched promotional activities.

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1, Flow data comparison

The latest statistics of the Yi-Zhi database show that the PV flow in China's main online mall in October 2012 has improved steadily compared with last month. This is mainly due to the 11 golden week of the major electric platform launched promotional activities. 11 Mall can be divided into 4 major echelon: the first echelon of the cat, Jing Dong to a larger advantage firmly hold the top two positions, the second ladder includes the Amazon, where guests, when, the third ladder has Suning, Yi Xun, a shop, the fourth ladder for QQ Online shopping, Bowser, new eggs, the internal flow of the ladder small gap, the gap between the ladder is larger.

October 2012 Main Online Mall PV

2. Platform Promotion Policy

A new survey by the Analysys think-tank shows that 6 of China's main shopping malls are carrying out major promotions, and 4 are preparing for a big promotion in the coming days. National Day just passed, the major electric dealers just end the Golden Week promotion, soon ushered in double a net shopping festival. Last year only the cat in double 11 ushered in 2.0114 trillion clicks, 3.36 billion yuan turnover, its dual 11 appeal to other manufacturers difficult to shake. So many shopping malls choose the wrong peak promotions, this move is not only to resolve the double 11 promotional peak period to the logistics and pay the pressure, but also to avoid head-on competition with the cat. There are also a number of vendors to choose a longer period of promotional to enhance exposure and increase user participation.

2.1 Current Promotions:

Current Promotions

2.2 Expected Promotions

Expected Promotions

3, platform price discount strength comparison

The price discount rate is a comprehensive reflection of each platform during the promotional period discount strength.

Comparison of main category price discount rates of mainstream online shopping platform