ebay announces new metrics, "truthfully described" is first included in the assessment option

On March 25, ebay has just made an important update on the seller's policy, announcing that it will launch a new measure-"bad deal rate", in which ebay will collect feedback on common buyers ' dissatisfaction with the deal, and calculate the proportion of the bad deal to all successful deals to assess the seller's performance. The policy update will come into effect August 20 this year. "Bad deal rate" under the measure, "truthfully described" was first included in the assessment option, said that the future of the quality of ebay's control more stringent, which will eliminate a large number of sellers on ebay low quality low-priced products sold. In addition, the impact of this improvement on the clothing category is relatively large, because such products are easy to color poor. The new seller's performance chart "previews the performance of its account under the standard."

At present, ebay's performance assessment for Sellers is based on three aspects: the seller's account of the rate of praise, seller service Rating (DSR) and buyers to protect the number of disputes. If the sellers do not reach the minimum standards that ebay has given, they will be penalized by the removal of online items, limited or even frozen accounts.

The DSR (Detailed Seller Fitch) includes the following four items, truthfully described (item as described), communication (communication), Shipping time (shipping times) and shipping and handling charges ( Shipping and handling charges).

And in the new policy update, the biggest change is that the DSR, independent of the partial assessment will be unified adverse transaction rate assessment.

EBAY2010 minimum standards for sellers in September

Billion power network extracted the policy update the most important 6 changes to analyze:

First, remove communication (communication) and shipping and handling fees (shipping and handling charges) for low score assessment.

As you can see from the above, the buyer gave the seller an average score of four items below or equal to 2 points at different sites on ebay, which would be rated as low by ebay and subject to ebay's penalty.

A Chinese seller who has been operating on ebay for many years said the change would be more equitable for sellers of cross-border electricity dealers, as it would reduce the impact of language, jet lag and international shipping on account scoring.

"In fact, there is little direct impact on Chinese sellers because, as far as I know, most Chinese sellers have no problem with these two ratings, mainly in terms of accuracy and delivery time." The seller said.

Second, shipping time (shipping times) no longer 2 points as a low score evaluation.

The sellers to billion power network said that the change for the ebay on the cross-border operation of the seller is very good, to improve the seller's logistics pass rate, because Cross-border transactions in the process of transport will be a lot of irresistible interference factors, resulting in the delay in distribution.

Third, truthfully described (item as described) a score of 3 points, will also be counted as bad trading.

An industry insider familiar with ebay's policy said the new

The other is to add the seller to cancel the transaction for its own reasons.

Billion power network learned that, under normal circumstances, the seller "for their own reasons to cancel the transaction" is because the product is not goods or see the auction price is lower, the transaction may lead to losses and other reasons, but before ebay for this is only limited, and there is no de facto punishment. In addition, in the process, the seller cancels the transaction does not need to communicate with the buyer.

ebay's Greater China region said the move was designed to allow buyers to spend more on ebay, while also causing ebay's multinational sellers to pay attention to other countries ' consumption habits and domestic spending habits.

Five, increased the buyer to open "goods and description does not match" disputes and "goods did not receive" the number of disputes assessment.

According to billion power network to understand, has been, ebay for "goods and description does not match" disputes and "goods did not receive" the number of disputes have been assessed. Now the two items into the examination of the bad transaction rate, increased the weight of the examination, indicating that ebay's control of these two more stringent.

Previous ebay data showed that the two assessment items are the most error-prone for multinational sellers, so the updated sellers here need to pay particular attention.

The buyer has already made a difference in the rate of adverse transactions. Unlike before, even after communication, the buyer will review the evaluation as a positive, the transaction will still be counted into the bad transaction rate.

ebay Greater China explained that the move is mainly to prevent sellers abuse modify evaluation function and infringe on the interests of buyers.

Billion power network found that the provisions of this article, the seller's response is large, and mixed. One industry source pointed out that as a result of the modification of the communication will also be counted into the bad transaction rate, which allows the seller "No Retreat", will promote the seller to pay more attention to user experience, to win a good reputation, this is good for buyers, will improve the satisfaction rate of buyers, in the long run for sellers is also beneficial

But there are also a number of Chinese sellers on ebay who have expressed no understanding of the rules. A seller to billion power network said, if the provisions of implementation, then modify the praise can only improve the number of praise rate, but no substantive role. Then the future sellers will not because they want to improve the account performance and choose to refund the customer to revise the difference, this will result in ebay sellers praise rate overall decline. At the same time, as a result of less sellers return refunds, the buyer's satisfaction will also have a overall reduction, "

"In the past, sellers in order to account for a higher score, a good rate of praise, often at all costs, refunds, hair-free, but also to say something nice to ask customers Jews." Today, if the difference in the evaluation of the correction into the bad rate, then will inevitably hit the seller to revise the evaluation of the enthusiasm, so the refund is not returned, the hair is not issued, you love the bad comments on the evaluation of it, resulting in the buyer's shopping experience reduced, this is inevitable. The seller said.

These familiar with the ebay policy of the industry, said the comprehensive review of the ebay policy update, the cancellation of the DSR single assessment, and replace the overall evaluation of adverse transaction rate indicators, to a certain extent, for the seller "untie" meaning, after the seller no longer strive for each of the standards. But ebay has added several new assessment data, and has increased some of the indicators, so overall, ebay's demand for sellers more stringent. And this kind of strict, in the long run is good, is also ebay must pass the stage, but very likely in a short time to the seller's operation to have certain influence.

"After this adjustment, ebay will further brush off shipments through small packages, selling low-priced and low-quality products to Chinese sellers, promoting the ebay sellers shuffle." The person said.

ebay greater China related to billion power network, said the new "bad transaction rate" of the assessment and part of the assessment standard adjustment, the root cause is to help sellers more targeted to improve the quality of service to win buyers.

"Because in long-term research, we found that 90% of the users complained that the items they bought were not in line with the description, and 54% of the users were dissatisfied because the sellers had no goods to sell, and 47% of the users thought that the failure to receive items on time was the main reason they were no longer buying." These factors together reduce the buyer's purchase frequency, and even directly lead to the buyer to leave. The official said.

The official said that in response to the policy update, ebay has given a long enough time for sellers to adjust, March 25 August 19, ebay will continue to use the old assessment system. In addition, since April 16, sellers will be able to "