Ebay opens the Sotheby's area, where electricity users have a cold on art auctions

ebay, which started out as a consumer-to-consumer auction, wants to go into art auctions in addition to its daily necessities.

A few days ago, ebay opened the site of Sotheby's auction area, the main products for art and public collections. It is reported that the two sides reached a preliminary cooperation last July, ebay agent auction Sotheby's collection of less expensive items, the collection price generally between 1000 dollars to 50,000 U.S. dollars. According to the auction, ebay will hold the Sotheby's New York art auction on April 1. Bidders can watch the auction process from the Internet and can bid at any time.

The cooperation between ebay and Sotheby's is a story about heating each other.

For Sotheby's, there is no delay in finding new potential bidders. Although Sotheby's has its own online auction system and a telephone auction service, other major auction houses now have the same service, and the competition is fierce. Not so long ago, Christie's announced that it would invest 50 million of dollars to revive the online auction system. Ebay has a 155 million-month live user, and is familiar with the auction process, do not need two education users, this is ebay's most attractive place for Sotheby's.

For ebay, the past few quarters have been weak since PayPal split, and there is an urgent need to find new profit points. And Sotheby's collection rich, professional, reputation are the industry's top, the choice and Sotheby's cooperation is understandable.

Of course, this is not the first time ebay has dabbled in art auctions. When the art auction was launched last October, ebay joined 150 North American entity auction houses.

The cooperation between ebay and Sotheby's is a classic case of cooperation between traditional auction houses and electric dealers in recent years. In addition to ebay, Amazon also launched a joint auction with Amazon Art. The same is true in China, such as Taobao auction, Beijing east to seize the island, behind the traditional auction house support.

However, the problem of the coincidence degree of the art auction and the electric dealer's users is worth studying. Most of the big auction houses are very precious to their own credibility. In response to the bidders ' jumps, most U.S. auction houses have rigid requirements for online bidders, such as at least 15 on-site auctions in the past two years. As for margin, credit card information, personal information, and so on, is the basis of "configuration".

As a result, most ebay users can only "see" and not "shoot" their collections in the Sotheby's area. This is the same as Lamborghini in the days of the cat opened shop is a meaning!