Ebay shares search data with manufacturers

Absrtact: August 11, when chatting with colleagues, I always talk about some cool and memorable things, such as Crystal Pepsi (a transparent carbonated drink), Pocket rockers (sound brand) and cross Colours (brand)

August 11, recently, when chatting with colleagues, always talk about some cool and memorable things, such as the the 1990s more popular Crystal Pepsi (a transparent carbonated drink), Pocket rockers (audio brand) and cross Colours (clothing cap brand) and other products. All of these things you can find on ebay, and the number seems to be unlimited, as you remember in the same age.

Ebay has always been a very special nostalgic machine, an entrance to a strange world. Here, vague memories can collide with the real things of the past years. But YouTube can prove to you that the things you feel weird about in your memory actually exist, such as the simple rhythm of chewing gum ads, old TV programs, and so on. Ebay can send these things to your home, a miracle retail platform.

This is not pure Internet magic. Even though ebay has been built since 1995, it has been a sensation. In recent days, people on ebay have found many of the things they are searching for, partly because ebay shares search data with manufacturers.

Devin Wenig, President of ebay Global marketing, said: "We Devin Winnig the manufacturer with data on what people are searching for on ebay, and the manufacturer immediately responds." We have provided data on China's export industry to Europe and the United States, and they have reacted fairly quickly to changes in consumer tastes. It would be great to see manufacturers making rapid adjustments to respond to the demand information they have received. ”

In other words, the red wool blended cross colours hat sold on ebay may not be a 1989-year old, but it may be the latest product that the manufacturer has copied. This, of course, violates ebay's policy of banning the sale of counterfeit and shoddy products. Users online search data show that the "neo-classical" manufacturing sector is emerging, and increasingly large and prosperous. For example, you can easily find the the 1960s pan-American handbag, which is also one of the "new vintage" products.

For ebay, sharing search entries with manufacturers revolutionized the industry. According to sales figures for Chinese exporters using its website in 2013, ebay shows that Chinese exporters have found great opportunities to cater to American customers on their websites, especially those who buy clothing, accessories, mobile phones, jewellery, computers and other consumer electronics. China exports most of its products to U.S. customers via ebay, followed by the UK, Australia and Germany. A spokesman for ebay said last year that buyers particularly liked collectibles, such as military goods and toys.

In the past 2 years, Wenig said, the global digital goods sector has changed significantly more than the sum of 19 years before ebay, which is the result of a double push between data analysis and mobile technology progress. But in fact, such data sharing is part of ebay's big plan to encourage cross-border trade, and it wants to connect China with the world. A spokesman for ebay said: "In addition to digging up products that are popular in different markets, we can help sellers grasp the trend of mobile commerce, cooperate with third parties to facilitate warehouse adjustment, advocate innovative logistics solutions, and provide microfinance services." ”

Of course, for new things, there's always a market for things that look old. Sharing search data only helps manufacturers narrow the scope and make their products more targeted. "Manufacturers have to be flexible enough to ensure they can keep up with the trend," said Marie Keep, Mary Kepp Skinner, the world's leading auctioneer for antiques and art auctions. It's about profits, and people always find profits in different places. Businesses are always running around profits, and manufacturers can always find a way to get profits. ”

Of course, the nostalgic market is not limited to ebay. Occasionally, it will appear in reality. Cross colours, for example, announced this year that it would revive its brand, and the American streetwear men's brand still wanted to be the best representative of America's the 1990s street culture. This raises the intriguing question: what are they looking for when people search the Web? A little bit of trace to prove these things really? Are they looking for the original product? Or are they buying things that look familiar, but are actually new imitations?

Now, if you're looking for anything online, you almost always have to figure out how to buy it. But when there are so many products in a few clicks, when manufacturers start producing products based on online search requirements, the way we distribute the value of goods will change. "This is about authenticity and satisfaction," Kepp said. Are you satisfied with what is just out of date? Looking at these things, do they fit the meaning of the words "material, history, craftsmanship, and hand-made"? People are searching more carefully. "(Sail)