ebay to start a new round of advertising campaigns

Beijing time November 1 morning news, according to foreign media reports, ebay will start next Monday a new round of advertising marketing campaign for the upcoming Christmas shopping season to prepare. ebay's advertising campaign will be "to consider the ebay bar" as the slogan, ebay will be launched in the event of print advertising, online advertising and television advertising, advertising will continue to this Christmas.　　Ebay declined to disclose the budget it had invested in the campaign. ebay's ads will be produced by Goodby, Silverstein, an advertising firm of Acer, which will be the first advertising campaign by ebay in the last 18 months. Last year, ebay stopped advertising marketing and shifted its budget to offering coupons to consumers. In 2008, ebay's advertising spending in the US fell by nearly 50% to $78.8 million, according to TNS Media FDI, a WPP advertising market research agency.　　In the first half of 2009, ebay spent 41.9 million dollars on advertising. Lorrie Norrington, president of ebay trading platform Lolly Nor, said the new campaign was designed to "change shoppers ' impressions of the current ebay." Goodby Innovation Director Christian Hass (Christian Haas) points out that ebay's new advertising campaign will be focused on high-end products, such as designer clothing. The marketing campaign will focus on new products, which will change the traditional impression of ebay. For example, one of the ads for a fashionable handbag is titled: "Get a new bag like a star, and the rest of the money can buy a pet dog." "The new ads will also highlight what ebay calls the" two-tier market ", which is mainly a backlog of goods in the past quarter. Last year's MP3 player can still play this year's music, according to the advertising language of an online ad.　　A "pop-up" store will tour across the country in the coming weeks to show consumers "a large number of new, unopened items that ebay sellers are about to sell," says ebay. In recent years, ebay's E-commerce platform growth began to slow down, consumers no longer through the auction site, but through the Amazon and other retail sites for online shopping.　　Ebay has previously tried to lure shoppers by selling fixed-price goods and providing better services to merchants. ebay last week unveiled its last-quarter earnings, its first year-on-year growth since the last three quarters. "We've seen that the U.S. economy and our business are stabilizing," says Norrington. We are very confident that it is time to go out and get the ebay brand back to consumers. "(D-Gold)