ebay's online auction service has weathered through

John Donahoe, ebay's chief executive, said in a conference call to analysts after the company's earnings in Wednesday that ebay's online auction services had Donahoe, and the company was entering a "turn-around" phase.

Ebay released its first quarterly earnings in fiscal year 2012 in Wednesday. Earnings showed that ebay's net revenue was $3.277 billion, up 29% from a year earlier, and a net profit of 570 million dollars, up 20% per cent year-on-year. ebay's first-quarter results were above what Wall Street analysts had expected and pushed its share price up more than 6% per cent after the day. In addition, ebay has raised its forecast for the current fiscal year, saying the business is stronger than it has been in the past 5 years.

"Our online auction services have weathered the storm and are turning into an attack that will lead to better market performance," Donahoe said in a Wednesday analyst conference call. "In early trading in Thursday, ebay's shares surged nearly 16% to $41.58, surpassing the company's highest share price of 38.18 dollars over the past 52 weeks."

In the past few years, the ebay market has been less than satisfactory, and its market position is somewhat similar to the current Yahoo or AOL. Since then, Donahoe has been working to radically improve the user experience of the ebay site. Donahoe said in Wednesday that ebay had just released its first-quarter market results, indicating that the company's efforts had begun to bear fruit.

"Our user experience has improved dramatically today, and new ebay users, with the exception of existing users, have expressed satisfaction with our services," says Donahoe. Some users may not have come to ebay for the past 10 years, but they will also say: ' It's really different. And we are speeding up the pace of technological innovation. ”

During the Christmas holiday shopping season last year, ebay conducted a new TV advertising campaign that focused on ebay's fixed-price business. ebay's fixed-price business grew 18% per cent in the first quarter of this year. ebay also revealed that the number of new buyers attracted by the service also rose 9.5%. ebay's first-quarter revenue was $3.3 billion, an increase of 29% per cent, and a net profit of $570 million, up 20%.

The improvement and improvement of ebay's market performance is not only due to the revival of the online auction service business, but also to PayPal, a recently acquired E-commerce solution and Services Department GSI Commerce. During the first quarter of this year, PayPal business revenue was 1.3 billion U.S. dollars, an increase of 32%; GSI Commerce Business Unit sales of 715 million U.S. dollars, a year-on-year increase of 26%.

In addition to its commitment to business recovery, ebay is also actively expanding its new market. ebay is introducing new payment services such as mobile payments and store payments. With the help of the GSI Commerce Department and a new department called X.commerce, ebay is working to develop new tools that can be used by third parties offline and online retailers, and hopes to launch a new round of market competition with Amazon.

A recent media report said that the U.S. mobile payment services start-up company Square is planning a new round of financing, investors are expected to be valued at $4 billion trillion. Speaking of this, Donahoe said: "I personally think that our mobile payment service PayPal Here is very strong, even better than square." and mobile payment business has a big market growth space. ”