ebay's stunning voice

In the third quarter of 2011, ebay's Global quarterly revenue rose 32% to $3 billion trillion, while net profits rose 14% to $491 million. Among them, ebay China has become the world's fifth-largest profit center, the seller's activity continued to increase, the total sales rose 34%. At this point, has been ignored by the media for a long while ebay China finally elated, but also attracted a voice of awe.

2003, ebay through a wholly-owned acquisition of ebay into China, trying to replicate its success in Europe and the United States market experience, when its consumer-to-consumer market share of nearly 80%, just three years later, due to the lack of localization strategy and mismanagement, its market share has slipped to 24%, fiasco in Taobao. 2006, ebay announced the sale of 51% shares in ebay, abandoning the Chinese consumer-to-consumer market.

So, ebay China is to rely on what to do with salted fish? The answer is Cross-border Business-to-consumer. ebay notes that the Chinese business market has not yet been noticed, but market demand is growing as China's foreign trade continues to soar. Goods from home to abroad, after the turnover of middlemen, was eaten a large part of the profits, therefore, foreign trade enterprises need a direct and foreign consumers docking platform.

Using its own platform and global operating experience, ebay helps Chinese companies put their products on their websites in different countries, and Unicom China manufactures and European and American consumers, charging sellers a commission based on the amount of the transaction. Ebay also provides Chinese sellers with foreign trade training and local support services through a localized service framework. Through some plowing, ebay is finally back on track in China. According to Nielsen's data, China's big exporters now account for 71% of their total sales on ebay.