Echan through the process to break the electric dealer burn money curse 5 million still do "stingy"

Red Net Changsha February 2 News (reporter Liao Jie correspondent Yu Fang) from time to come in singing and leisure guests from the side, cast to a curious, accustomed to the big electric dealers "burn money" type of marketing, the media is finally love still pass the "stingy" pie "stabbed blind eyes."

February 1, Hunan Local online mall love still pass the year-end press will be selected in Labour square Windsor KTV Reception Hall held, the whole site is less than 30 square meters, a KTV usually used to play MV display, three sofa around a table with tea and a few small dishes of candy, "Love still Pass" Head Tang straightened his spine and sat on one side of the couch to the media to count Love's performance for a year.

Tang Introduction, Last September 19 http://www.aliyun.com/zixun/aggregation/18783.html "> Officially online Love still pass the annual sales have exceeded 12 million yuan, and has achieved a profit in December 2012, Sales exceeded 5 million yuan in January this year. At present, its nine major categories of commodities (household appliances, home life, children and mothers, clothing trends, fashion digital, shoes, bags, cosmetics, jewelry, hotels and business card) has broken through 10,000 kinds.

"Apart from the company's own superior hotel venues, it is not necessary to choose here, because this site is not money, through the replacement of resources." He said that, in addition to the press conference, the company will also be held in the same venue three marketing activities: Star single product Network marketing competition awards ceremony, Campus Marketing Competition awards ceremony and the image of the final contest, "the three activities in less than two months of time, for love still pass to bring new registered users 35,000, But all the marketing costs add up to less than 50,000 yuan. ”

With other electric dealers less than millions of or even tens marketing costs, Love is still a 2012-year marketing fee of only 100,000, and 2013 will continue to control marketing costs according to this standard.

Resource substitution is a big "kill device" that loves to save the cost. For example, its image spokesperson for the competition within the group held, almost mobilized all the staff to participate in the group, direct impact on nearly 30,000 people, but the final only produced 20 to qualify for the poster and display rack, the game all the prizes by replacement.

"Of course, targeted with the manufacturers and partners to carry out in-depth interaction, but also we promote sales, cost savings, the main means." "Tang said.

Industry insiders believe that in other electric dealers in marketing advertising costs have climbed, even at the expense of large-scale television advertising in the background, love is still the choice of the path is a way, but also more able to make it in the increasingly fierce electric business battle in an invincible position.

Changsha Commerce Bureau Director of E-commerce Department Guo Hong said, Love has already become a local electric business advantage enterprises, "Love is still the marketing cost of the low, but also the public company through the group holding operations, so its sales data gold, in such a short period of time to achieve such a performance, has been very good." ”