Economic benefit is the root of the problem of search engine cheating

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Even if there is any way to solve the problem of search engine cheating, no one will say it, according to experts at MIT Spam Conference 2007.

According to experts involved in the discussion of the issue, as long as the services such as AdSense can bring income, nothing will change. On the other hand, search engines that offer effective solutions do not transfer technology to competitors.

This situation leads to the "mutual confidentiality" of the cheating research community. Bill Yerazunis, chairman of MIT Spam Conference, said this year that we didn't get many papers about search engine cheating because companies wanted to protect their economic interests.

He pointed out that, consider this situation, if you are Google, and put forward to solve the problem of search engine cheating solution, you will be public? This is the competition between the big three, if a search engine solves this problem, it will get another two technical advantages. It's about billions of dollars in income.

Yerazunis doubts that even academics will not disclose their own cost of tackling search engine cheating because their results will be handsomely rewarded. If anyone in academia can first work out techniques to solve the problem of search engine cheating, he will certainly sell it to the highest bidder.

"Because there will be no solution for the foreseeable future, education will be a solution to eliminate a lot of search engine cheating because many search engines cheat from legitimate vendors and malicious advertisers," said searching for viewable, the boss of the consulting firm.

As long as you can make money through Google AdSense Services, Real cheaters will not stop. Because many legitimate vendors and advertisers are inadvertently cheaters, they should be called "grey hats," says Amanda.