Economic crisis brings opportunities for the development of soft-wen network

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We should always keep in mind the 2 effects of soft paper: branding and event hype. No matter what happens, the soft text is always written in these 2 purposes. 2009, the impact of the financial crisis will be more obvious, the major companies will reduce spending, budget savings, the use of the Internet, the use of soft text to adopt new propaganda strategy is a good choice.

Shanda International Auto Supplies market launched the "brand to pay attention to network promotion" mode to make some of the enterprise income, Shanda Market general manager Ber Yanko said: "Network promotion" brand with its low-cost, audience wide range, the advantages of high transmission efficiency, become the best choice for low-cost marketing enterprises.

In the new economic situation, who can grasp the pulse of network marketing, who will be able to win the opportunity. Economic crisis for the development of new technology has brought a rare opportunity, small and medium-sized enterprises to seek long-term benefits, the adoption of effective network marketing methods and promotional means of the new network marketing strategy, focus on marketing methods and advertising mode of innovation.

Before the advent of the network, many enterprises simply through a variety of social relations and media advertising to promote products and expand visibility, but the traditional means of publicity has great limitations. Including information sources narrow channels, the company's slow response to the market, marketing channels Limited, the need to spend a lot of human and financial resources to promote their own brands and products.

The survival of the enterprise, to tightly around the brand strategy, no matter what kind of marketing, are the implantation of their own corporate brand, and the network era for the development of corporate brands to provide a broader space, but also provide a new form of communication, especially in the WEB2.0 era, the network has become a brand word-of-mouth communication position.

Network marketing, with its low cost, wide audience and high efficiency, has become the best choice for low cost marketing. In the new economic situation, who can grasp the pulse of network marketing, who will be able to win the opportunity. Economic crisis for the development of new technology has brought a rare opportunity, small and medium-sized enterprises to seek long-term benefits, the adoption of effective network marketing methods and promotional means of the new network marketing strategy, focus on marketing methods and advertising mode of innovation.

Enterprises to use the network fast and convenient and effective promotion of the company's products and brands, can effectively expand the industry's visibility and reputation. An authoritative survey of foreign countries shows that enterprises, in the case of obtaining the same income, the investment in Network marketing tools is 1/10 of the input of traditional marketing tools, while the speed of information arrival is 5 times times to 8 times times of traditional marketing tools, while the proportion of users who use the network to obtain information is higher than that of those who have access to traditional marketing tools.

Network marketing is a kind of innovation of traditional marketing in marketing means. Traditional marketing and network marketing combined to reduce marketing costs, better effect of network marketing communication means to strengthen the enterprise marketing methods, to bring brand and sales breakthroughs.

The Enterprise introduces the network marketing strategy, understands the enterprise through the network marketing to realize what goal, according to the Enterprise product sale channel characteristic, the user crowd, the purchaser demand characteristic, chooses a reasonable network marketing pattern.

For an enterprise, no customer, there is no market, enterprises to build their own market on the Internet, we must establish their own fixed customer base. The key to achieving this goal is to take all the means and skills to attract the target customers, network marketing can combine the characteristics of the network to explore many marketing ideas. In the network marketing investment in the corresponding funds and energy to achieve the real innovation of enterprise development, the real value of network marketing will be reflected.

However, the saying is good, money is not omnipotent, capital investment and network marketing and can not simply draw the equal sign, must choose the right network marketing products to the real value of investment into the embodiment.

Wu Dejiang himself in the night writing, always with soft Wen said things. It's not that I like it, it's just that it really affects the lives of all of us. Of course, I said the soft text, but this is only a primer, in the article to put forward their views, with the positive side to look at the problem. At the same time, this can be a good cut into the publicity of the enterprise information, or to the enterprise as an example, or to show the action of the enterprise. In short, we want to let the article has news, has the opinion, has the content, has the enterprise.

If you really want to be in the soft article industry to develop well, the proposal or a lot of understanding of the public relations industry. Brand is not a few articles can be created, soft wen is not cure all diseases, only the need to combine their own business, in the appropriate time to choose the soft text is more practical.

Author: Hui Chuang Network www.hainanweb.net