Economic crisis has little impact on online gaming, NPD Research says

Beijing Time March 3 News, according to foreign media reports, market research agency NPD latest survey shows that despite the 2008 economic crisis, but the crisis did not have a great impact on online games, online game player's game spending and on-line time has remained steady growth.

Microsoft Xbox360 's online game downloads and online gaming times are slightly more than PCs and PS3. In addition, the "2010 Online game" Report also showed that among people aged 2 or over 2, 54% played online games, a decline from 56% last year.

In this year's PC game, the proportion of digital downloads is 20%, slightly higher than last year's 19%; players are online longer than last year, averaging 7.3 hours a week on average, and this year the figure grew to 8.0 hours. In the report, NPD noted that the total number of online players has declined slightly, but that individual players have achieved steady growth in their online time.

Anita Frezers Anita Frazier, an analyst at NPD, said: "The report shows a slight decrease in the number of players while other data on online games and offline games keep growing steadily." ”

In terms of economic spending, the report notes that the ability of online gamers to buy is stable from 2008 to 2010, and NPD says it also shows that players are not affected by the economic crisis, especially in game consumption. According to the report, 71% of online gamers buy or start a game between 2009 10 and December 2009.

Frizers said: "The number of video game system installation is increasing, while the game platform is also increasing, in addition, the choice of the content of the game has never been so wide, especially online games." Frizers points out that the "effective advertising revenue" of online games is still hot in the business world.

The NPD report does not mention data on mobile games. The report acknowledges that social networks such as the iphone and Facebook have become "hot platforms" for online gaming, but point out that the business model for mobile gaming is not yet clear.

It's not surprising that PCs still dominate online gaming. The report shows that 85% of players choose PCs as their platform for online gaming. In the non-PC platform market, PS3 's market share grew 10% from 2009, while the Wii continued to maintain a 30% market share, while the Xbox 360 remained the leading leader of the non-PC platform market for three consecutive years, with a market share of 48%.

In the player's online time each week, the Xbox 360 players are in the lead, the weekly online game length of 7.3 hours, while the PC player's weekly online game length is 6.6 hours, PS3 's weekly online game for 5.8 hours.