Economic recovery tourism website Well, are you ready?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the improvement of people's living standards, more people have leisure funds in the investment outside the food, play becomes an important topic. To where to play, how to play, what to play the information needs more and more, so, tourism sites began to be popular, this is not the world's largest tourism review site into China, even foreign tourism market are optimistic about the market in China, is doing tourism site webmaster are worried about?

Webmaster Network admin5.com News "The world's largest travel review site in Chinese named ' to '", TRIPADVISOR8 18th officially announced the Chinese market, and launched the Chinese name "to" the official website. The site was listed on Nasdaq, with a total revenue of $260 million in 2008 and more than 64% of travellers as the first information reference platform before travel. The business model is more about aggregating comments from ordinary users about the routes, hotels, destinations, and other elements. Users posted on the site of the attractions comment information, more trust to other users, such a model more easily aggregated users, Word-of-mouth legend.

For domestic large and small tourism sites, how to do their own characteristics, to attract more users? Foreign travel sites in China, the domestic tourism market has a huge potential, but if you do not grasp the cake, it is easy to be robbed and empty. How to do a good job of tourism website, retain users, form Word-of-mouth, is a question worth thinking, first look at the successful website is how to do.

1 Learning Ctrip http://www.ctrip.com/, do an information service platform.

Ctrip from the second half of 2007 to date, although not a long time, but has been in the same industry shook the lead. Ctrip focus on the information provided platform, focusing on hotel, ticket information inquiries, reservations. Users can book tickets online, very convenient, tickets can also be changed through the Internet. Most importantly, the Ctrip payment system is perfect, the website and the bank cooperate, the user through the on-line booking, the telephone pays, the security is quick. Rich information, perfect payment system, the user's concern did not, the site's popularity and Word-of-mouth naturally went up.

Of course, the reason why Ctrip so fast "deeply rooted" and advertising is inseparable from, "Ctrip free 2 million tickets to Beijing tourist attractions", "Ctrip completed 50 million U.S. dollar acquisition of such as home equity transactions" on the News of Ctrip is also often newspapers, Ctrip invested a lot of human resources to build today's status. If the small web site to learn it I am afraid it is difficult, after all, the strength of disparity, all aspects can only be compared to the small web site can only be an example, to observe.

2 Learn Donkey Friends Forum http://bbs.8264.com/, build information exchange platform.

Travellers have words to say, the journey of the stories, feelings, experience and so on, all hope and more people to share, the Donkey Friends Forum is such a platform for communication. Travel enthusiasts can find like-minded donkeys here, and they can travel together, savor food and enjoy the beautiful scenery together. Donkey Friends Forum for tourists to provide a pleasant, relaxed communication environment, a lot of friends are willing to share the journey information here, more and more people join in, Word-of-mouth publicity, to achieve today's achievements.

Donkey friends, the use of Forum mode, more relaxed, but also easier to attract users, users can share information here, but also from other people's travel information to sort out what they want. Learn about other people's travel arrangements, absorb other people's experience, and develop a more complete itinerary. Forum model can be tried, the atmosphere is relatively easy, but also easy to gather popularity, but the early publicity may have to spend a certain amount of time, the early stage is more difficult, all kinds of promotional methods to be combined.

3 Create a tourism advertising information portal site.

Most travel sites do is the information portal network, nets all kinds of tourism information, Baidu, you can find a lot of information on tourism sites, such as Travel network http://www.lotour.com/, with the city network http://www.17u.net/and so on, throughout these sites are information , advertising, travel package information, where users can find the latest tourist hotspots, industry information, hotel ticket price concessions, dazzling, but a bit messy, new users are difficult to integrate into it.

From the Tourism portal online, the user has mastered the necessary travel information, to each scenic spot also has the general understanding, to the domestic and foreign hot spot also has certain grasps, but is not easy to order directly from the net, after all has not formed the trust to the website. The website traffic is big, but the conversion rate is low. Of course, the portal released a lot of advertisers information, profitability can be guaranteed. This kind of travel website is the model of most website, also is a good way.

Of course, each site is relatively difficult to develop early, but to believe that the dark before the dawn will usher in the dawn, so, if you determine your travel site model, you continue to adhere to it, believe that they believe that the market, the industry dazzling star, will be you one day. (Wen/Meng Jiang)