Economic winter accelerates training industry reshuffle many institutions will be eliminated

Under the background of the global financial crisis, what are the opportunities and challenges faced by the Jiangcheng training industry?　　We may be able to glimpse the three popular industries through foreign language training, business management training and professional qualification certification.　　Foreign language training-competition is facing shuffle no gongs, no firecrackers, English Fort International English Hankou Campus 16th in Baofeng Road low-key opening.　　The already fierce competition of Hankou foreign language training market is "worse". British Fort International English is a local brand, headquartered in Wuchang Street mouth.　　In view of the students from Hankou, in Wuchang class inconvenient, coupled with the need for expansion, the agency will cross the Yangtze River landing Hankou, in the run-up to the 7 August peak season to catch the "Test Water" Hankou. In the head of the agency, Cao, the foreign language training institutions located in Hankou Air Road are concentrated, both foreign language high-end training of the first brand "Spirit Grid Wind", there are strong local brand "new dynamic", as well as foreign training of the crocodile "Web" and so on.　　This is "strong as a cloud", it is not easy to base.　　How fierce the competition, look at Zhongshan Park station on both sides of the billboard can feel: less than the road, there are 9 foreign language training institutions together to advertise. The 9 training institutions are Web, Hyde, David Perry Wind, new dynamics, Red Rainbow, and so on. From the content of advertising, the focus of training institutions is not the same, Ling-Ge Feng is the "Hundred Years of English teaching, Global language Training Authority", the new dynamic main is "English problem-solving experts", Red Rainbow Main is "8 major languages 24 language training courses", David Perry Main is "Wuhan People's English class",　　Hyde Main is "aerial English anchor activity starts" and so on. "Hankou side competition is more and more fierce, large training institutions, and concentrated in the commercial bustling zone." Now small and medium-sized training institutions are also emerging, we are one of the more and more of the soup.　　"Hyde English Training center director Li said. It is understood that because the training industry to enter the threshold is low, many founders are in the foreign language training industry for several years, and then out of business, start-up capital of tens of thousands of hundreds of thousands of yuan.　　Wuhan three towns large and small foreign language training institutions have more than dozens of, if combined with rent room, buy a few stools on the opening of the workshop-type training institutions, that is countless. In the course of many years ' development, the three towns of Wuhan appeared a relatively concentrated "jinwozi" of training institutions. "Jinwozi" Hankou has the Air Road area and Beihu area, Wuchang has south-south road, Street Mouth, Optics Valley area, Hanyang has Zhuankou area. In these "Jinwozi", foreign language training institutions have more than 10 dozen, and fewer four or five.　　Everyone positioning is basically the same, not practical, is the examination class. Both spell the price and spell service, not only spell the hardware also spell software, not only to fight comprehensive strength but also spell endurance perseverance, eventually there are institutions to fight down.　　Last year, renowned's English-language training institutions were bought in English and English, and the words of the foreign language disappeared. The survival of the foreign language training institutions, the days are not necessarily better. From the DepartmentThe news of the Foreign language training organization said that, compared with last year, the performance of this year "dropped" about One-fourth. "In the context of the global financial crisis, a lot of enterprises and individuals have to cover up the money bag, foreign language training institutions are more or less affected."　　Lishuang, head of marketing at the English Training Center.　　It is understood that more recently there are new channels, Langer and other foreign brands landing Jiangcheng, to seize the competition is already very intense foreign language training market. "Foreign brand capital strength, have the strength to lose a year or two years or even longer, have the patience to use time to change the market."　　"Wuhan Rainbow Language training institutions in the Department of Marketing analysis, the future of a period of time, with the intensification of competition, no characteristics of small and medium training institutions will live more uncomfortable, the second half of this year may appear in the industry big shuffle of the situation."　　Vocational training--in the middle of a cold spell or in reverse city an online survey by job, a well-known recruiting website, shows that nearly 50% white-collar workers have adjusted their career strategies in the face of the financial crisis, choosing to "take part in training courses and enhance their personal strength" to respond to the economic cold by charging. All say "crisis" is "Dangerous + machine", this point vocational training institutions seem to have more sentiment.　　The head of the agency said optimistically that the global financial crisis hit, many industries into the "winter", which is precisely the "spring" vocational training. Before long, Wuchang a training organization to run the Human Resources Division training course, not long time to recruit more than 300 students, enrollment effect of its expected good. Sun, who is trained in public nutrition at Wuhan Square, also reflects more than 30% of trainees this year, compared with the same period last year. "People are less concerned about the occupation, now more and more research people." "Chaoyang Education comprehensive strength ranked in the top three of our province vocational training institutions, the agency's head analysis that the financial tsunami makes a lot of business more and more difficult to do, many people have nothing to do, in this context, many people side training to recharge, while waiting for new opportunities." [Page] Analysis of the industry, many busy investment, business, financial money collar, white-collar workers, after the financial tsunami idle down, and thus more time to care about their own knowledge level problems. In order to increase job-hunting chips, improve the competitiveness of the workplace, many selected vocational training.　　In a way, the financial tsunami not only has a small impact on the training and certification industry, but also promotes the development of the industry. It is understood that Wuhan is currently approved by the vocational training certification body hundreds of many, but for a variety of reasons, the actual operation of the vocational training institutions but dozens of. The vast majority of training institutions are weak, small, and do nothing but strong.　　"Rollout" is a general feature of vocational training institutions.　　Now the students in the selection of training certification bodies, more and more rational: not only to see how the agency unilaterally propaganda, but also look at the organization's hardware, quality of service and customer feedback, brand satisfaction, and so on, from a variety of options to choose their own trust institutions. Experts warned that vocational training institutions to take advantage of the financial tsunami opportunities, to provide customers with more value-added services, to fight for crisis for the machine,Strive to enlarge market share of cake.　　Management training-weak weaker strong stronger Shanxi an enterprise group, with my province a training organization has cooperation, both sides originally agreed to do 3 days of enterprise management class training, well-known lecturer Zhou Shenli every day of the class is paid for 8000 yuan. As a result of the economic downturn, originally agreed to the beginning of the curriculum, until the end of April to start.　　In addition, the 3-day training course was reduced to 1 days, and the corresponding cost of the course was much less. In the second half of last year, Wuhan, a large state-owned enterprise group to find a well-known corporate trainers, to negotiate business training things.　　The two sides initially agreed on the end of the training. However, by the end of the year, the group said the training of things to "slow down."　　The trainer is more than half a year, until now also did not wait until the lecture notice. Feedback from the other side of the news that the global financial crisis, the enterprise group benefits a sharp decline.　　To tighten their belts, a large number of training programs that are not directly productive have been cut down. It is understood that in the context of the financial crisis, the reduction of training programs and costs, is a more common thing, many training institutions have encountered. Affected by this, the performance of the relevant training institutions is greatly affected. "Enterprise Management training has no immediate effect. When cutting costs, training is often a priority.　　"A number of industry veterans analysis, affected by the economic environment, this year's business management training is not as good as before." Wuchang A training organization, the second half of last year is ready to invite "Dark Horse Millionaire" Shang and come to Han lectures, the result of enrollment is not good, reluctantly postponed to the end of this month. Although postponed for more than half a year, is supposed to be ready enough, but, seeing the lecture date is approaching, the ticket only sold about One-third, the ticket situation is still not ideal. This year, the Enterprise management training market is not a general plague, but rather a plague.　　"The body responsible for Hushegau in Wuhan training market for many years, he analysis, a few years ago the training market is very hot, we yihongershang please the teacher lectures, please the professor, a few years down the course many teachers are very familiar with, no longer rash, impulsive.　　In addition, many of the trainees before the training effect of higher expectations, the results found that "the course sounds exciting, back home do not know where to act", the enterprise problem has not been effectively resolved, so the various training courses "very disappointed." Just as the same weather has a different mood, under the same big environment, a few training institutions are still "in a good mood".　　Wuhan Qingyuan Education Training Center is one of them.　　The organization is currently organizing the East Lake International Forum to invite former U.S. President Bill Clinton's advisor, world negotiator Roger Dowson to the Chinese business negotiations. The training course lasts for three days with a fare of 29,800 yuan, almost 10,000 yuan a day. It is said that, despite the cost of "sky-high", enrollment is still good. "The more crisis, the more business leaders have to learn to deal with." The boss will cut the training fees, will not cut their own training fees, will only cut down the cost of people. "The body is responsible for a languageBreak the secret. It is understood that in the business sector registration, in Wuhan City can engage in enterprise management training institutions have more than 400, of which the real active training institutions but dozens of.　　This includes a lot of "one person's company"-when there is a project, the temporary recruitment of several people, no project, is a person "dangling". Relevant personage analysis, the economic winter may accelerate the training industry reshuffle process, in the near future will appear strong stronger, weak weaker new situation.