Economy half Hour: Professional anti-piracy team can make tens of millions of dollars a year

Piracy can make some outlaws rich overnight, Shenzhen network still cultural group launched anti-piracy new ways to achieve the "fight against piracy, everyone is beneficial" mode of profit, piracy has become a people's war, how to worry about piracy will not become less?　　As China's largest legitimate copyright, the network has played a huge role in promoting social development. Li: Myth of Li, 27 years old this year. 8 years ago, he came to Shenzhen from the countryside of Linxiang, Hunan province. Two years ago, he found a new business to make money. He travels almost every day in the streets of Shenzhen, looking for goals like hunters. One day at the end of June this year, he came to a hotel in Shenzhen and opened room 626.　　There were 3 other people with him. What do these 4 people do in an hourly room? As soon as he entered the room, four people were immediately busy. I saw this one open the bag and take out a small camera. As soon as he turned on, the other man began to move, he switched on the TV, found the VOD video-on-demand system, and there were a lot of popular movie names on the TV screen. He requested a film called "See Dragon Unload".　　Screen shows: The film needs to pay a separate fee of 78 yuan in addition to the room rate. Pay 78 yuan on demand for the film, should sit down and appreciate. Oddly, these four people do not see the film as the average person, but use the normal speed to play a paragraph, and then fast-forward to play a section, and the playback process video.　　After recording a paragraph, directly quickly into the end of the film. "See Dragon Unloading" This film video finished, these four people and on demand "Jiangshan beauty" and several other films. Each film has to pay 78 yuan, each film is about 40 minutes fast playback and video. 3.5 hours, they on Demand 5 films, pay 390 yuan. Were quickly played and videotaped, then checked out and left the hotel.　　What are the four-person secrets to the hotel video? Originally, Li now do the profession is the occupation rights. He found that many hotels in Shenzhen play pirated movies on the internal television system. So, he came from Beijing, notary and forensic personnel, to the hotel one by one evidence. Get the evidence and notarized books, he will be able to collapse the field to fight the rights of the lawsuit. So how much can you earn in a year with anti piracy as a career?　　Li told reporters that under normal circumstances, at the end of 09 he should have at least 10 million yuan of income. Li specializes in film and television products against piracy, a person can earn 10 million yuan a year, this is indeed more than many people imagine. As a matter of fact, the anti-piracy actions we know in peacetime are something that is both time-consuming and ineffective. Then, only the junior high school education, has been dependent on the work of the Li on the road to career rights, it is expected to achieve annual income of 10 million yuan, what is his secret? He told reporters: "We have a lot of resources, is a lot of film and television resources." We now have at least 100,000 hours of program, is the source of the program. "According to the relevant laws and regulations, to fight rights protection lawsuit, oneself first must have the rights to defend the qualification: orThe person has the copyright of the relevant film and television works, or obtains the authorization of the copyright party. Li a young wage-earners, how can they have so many films and TV programs of the rights of the right to the qualification? Li told reporters that he did not need to buy copyright, the company will be all the plates and qualifications are granted to them.　　His rights credentials come from his collaborators, a company called net culture. Li Feng, president of the network still culture group, told reporters that they have more than 70% of the mainstream entertainment content, including Hong Kong, Taiwan, Korea, the United States and the mainland's television entertainment programs copyright. It is understood that the network still culture is the largest digital film and television content integrator, and Li is authorized in the Guangdong Region exclusive agent of all its programs anti-piracy rights business, equivalent to have thousands of domestic and foreign film and television programs in the Guangdong area of copyright, including China International Corporation produced the "Legend of Bruce Lee" and other plays. NET still culture group did not disclose the purchase of "Bruce Lee legend" Price, but the film's overseas copyright price as high as 5 million U.S. dollars. And this is just the copyright price of a film.　　So, Li from net still culture obtains thousands of department total 100,000 hours of program copyright need to pay how much price? Li said he paid 2 million yuan to the net culture to earn his program's rights in the Guangdong area. This is equivalent to pay a copyright fee of 80 yuan per film. The price is not high, however, to the rights of protection as a career, rely on it to make money is not easy: his one-year income in the rights deduction fees, notarization fees, legal fees and litigation costs, and so on, must be net more than 2 million yuan, they can earn money, otherwise they will lose this. In the domestic market, anti-piracy has always been a headache. She Pengfei, Director of Audiovisual Department of China International Television Corporation, told reporters that the company has been publishing the production of audio-visual products for 20 years of history, the current company publishes about 30% to 50% of the annual rate of decline, income also decreases, the first reason is piracy.　　The traditional piracy is the publication of CD-ROM, and now the impact on them is the internet piracy. China International Television Corporation is currently the largest media group company in mainland China, with the global marketing agent right of CCTV program copyright, and the only external copyright agent of China TV Program Export Consortium. However, in the face of increasingly rampant piracy, Xie said, they often feel very helpless, because if not rights, piracy will be more unscrupulous, but to defend the words, most of the situation of waste eventually, and some of the lawsuit to hit down, but will win the lawsuit to lose money. For example, a play, the court to win the company, but because of the small amount of piracy penalty, in terms of economic costs and time costs, the company is not worth the candle.　　In this case, a lot of film and television program distribution and agents, helplessly watching their program is wantonly pirated, but will choose to give up rights. Mass rights: The Secret of making money Li is actually acting as an activist for audiovisual publishing organizations. But the problem is that these more than 10-year-old professional institutions are facing piracy, especially internet piracy are helpless, was beaten to defeat, Shing. Li only rely on their own single-handedly, can the right to fight the end of the lawsuit, and take back their own income? Let's take a look at what's really different about Li in anti-piracy rights. From this hotel after the collection of evidence, Li told reporters his secret, that is, batch forensics, batch litigation, specialization division, rely on large-scale rights to reduce costs to increase revenue, this is still the net Culture company president Li Feng in the years of anti-piracy process summed up. Some lawyers even do 100 cases at a time, the cost of which he spends is not 100 times times that of a case, but only twice times and three times times as many cases.　　So once the 100 cases have come down, he will be 10 times times, or even 20 times times more. In that case, the volume of rights and rights of individual cases compared to the cost and the benefits will be how much difference? Take Li the hotel for example, if he only evidence of a pirated film in this hotel, to bring a lawsuit claim. Can he earn money? Li told reporters, if so, it must be a loss. He said that if the hotel only forensics a film, costs include: two notaries and a forensic personnel travel to and from Shenzhen, and the cost of forensic proceedings, a total of 21490 yuan. In accordance with the regulations on the Protection of Information Network propagation, each film may award the amount of compensation below 500,000 yuan. At present, however, the General award of 50,000 Yuan. In this calculation, the provision of copyright nets still culture and agent Li and the lawyers involved in the rights of the three parties divided into 1/3, Li can get 17000 yuan, but he paid before the cost is 21490 yuan. In this way, he worked hard several months to win an anti-piracy lawsuit instead will lose 4490 yuan. So Li said he had other options. For example, he will first forensics 30 hotels, all the notarial books are collected and then a one-time letter of attorney. According to a forensics 30 hotels, each hotel average forensics 4 film calculation, the total cost of defending rights is 337360 yuan, compensation total income of 6 million yuan. Related to the three-party division, Li can get income of 2 million yuan, minus his rights to pay the protection costs 337360 yuan, his rights to the net income will reach 1662640 yuan. But that's just an estimate. So, Li in the actual protection of the success rate and income in the end how?　　Li's first anti-piracy activism was done in bulk. 2007, Li is still the company's employees, responsible for the company in the Shenzhen area of the rights of the business. At that time, he was a one-time Shenzhen broadcast pirated programs of 84 Internet cafes concentrated evidence preparation to launch a lawsuit. Unexpectedly, not yet a lawsuit, the vast majority of Internet cafes first to find his request for reconciliation, Li smoothly to gain 2 million yuan. After tasting the sweetness, he set up his own company, from the network still culture company's employees into its partners. In April this year, he conducted a one-time batch of Shenzhen 350 infringing Internet cafes and notarized, and planned to complete the lawsuitLitigation and claims. Next, he aims to target thousands of internet cafes and thousands of hotels in Guangdong province. He gave a book to reporters: "If the Internet café, I first rights 2000, according to our previous rate of reconciliation, according to (compensation) 30,000 (yuan) one to calculate, 2000 is 60 million, this 60 million, I can get that is quite considerable."　　Li Feng also confirmed to reporters that after the compensation, after deducting all the costs of safeguarding rights, they can also be divided into 55. Activist industry, equally our correspondent tells me that this career, which brings great wealth to Li, is becoming a new industry in many parts of the country. How big is the market space of professional protection? As the copyright provider of Li Rights, Li Feng, president of the net Culture company, predicts that this will develop into an industry. "This kind of model that gives us the right to make money for our rights," he said, "is a way of communicating to or in society, or other channels, that many individuals and even companies are willing to work with us." So this kind of cooperation, it is willing to pay a part of the bond of cooperation, as a prerequisite for cooperation with us, then it again in the local recruitment of lawyers and notary (staff). It also put such a business model to enlarge it, forming a This is called the professional rights of such a cause, so that more people participate in the protection of the industrial chain. And let the rights to become a huge benefit of such an industry. "The reporter learned that, in 2007, when Li in Shenzhen, the network is still a cultural company sent by the various horses at the same time in the country more than 10 cities and regions spread out this kind of professional activism. After two years of exploration, has formed with law firms, companies, people in the line and outside the cooperation of four kinds of rights model. So far, 150 law firms and more than 400 lawyers have joined in. In addition, there are 60 companies in the industry, outside the industry 30 companies and individuals a total of more than 700 people joined the network is still working with the rights of the team. A pirate Internet café operator in Guangxi even Wenfengerdong, defected to the anti-piracy rights team. He told reporters that 100% of internet cafes in the country are using pirated, and this to the Internet cafes to bring the total income of Internet cafes 20% or 30%, one months down may be tens of thousands of yuan.　　The owner of the Internet café, who originally played piracy, said that the main reason for his qiantouming was that it was faster to make money than to play piracy. Li and other people's rights to enrich the story spread.　　In May this year, a Beijing car dealer even completely liquidation of the stock, the mortgage to obtain loans, to join the network still culture of the rights of the Army. NET still company collects certain margin, then the copyright of some works to the other party or to the rights of a certain area of the business contract out, to a law firm or company and individuals, and then take a professional division of labor, Pipeline operations, bulk forensics and litigation, so as to obtain a substantial income, by the participants divided into. This model allows the anti-piracy activist team to grow rapidly, also citedhas been a source of deep concern to the intellectual property sector and the legal profession. Chosangan, Director of international affairs, Beijing Zhenhua law firm, believes that the nature of intellectual property is intangible property rights, and this intangible and, in addition, the replication of the internet world has led to the proliferation of infringement. To contain it, there must be methodological innovation.　　If the copyright owner notices and some social intermediary organizations, such as law firms, unite to entrust the action against infringement to the lawyer building to achieve a equally model, which is very advantageous to the protection of copyright in China. Half-hour observation: the fight against piracy of the People's War to do anti-piracy rights can get rich, this is to make a lot of things that incredible. Because, for so many years, regardless of government or enterprise, have made great efforts for anti-piracy, various laws and regulations, executive orders, repeated, Enterprise's Anti-counterfeiting team has also been around the attack, but piracy is still a big line. Piracy is more and more the root cause, is that piracy is profitable, anti-piracy is often not worth the candle.　　Costs and pay are disproportionate, and eventually even the injured enterprises have to avoid. In fact, the Beijing network still this company, their right to do is the mode of protection of the two hands: side of the fight against piracy, while the introduction of cheap genuine content, two-pronged, pirated launch, genuine entry. This is indeed an effective way. Now, piracy can make money, even more than piracy also make money, so, without the government call, natural people actively participate.　　It seems that the problem in the market still depends on market means to solve. In calling for piracy, the government has a slogan such as "Combating piracy and everyone's responsibility", but it now seems that it is more effective and more motivating to "fight piracy and everyone's advantage". Now, in this mode of profit, piracy has become a war.　　Why is there less piracy? Editor: Zhou: Liu Yuchen camera: Jing Yan