Ed polymerization platform-real-time bidding mobile ad platform

It is reported that recently search engine marketing (SEM) company Adsage (Edersch) in Beijing issued a real-time auction mobile advertising platform-Ed polymerization platform.

Most people may not be aware of the fact that the term bidding, in fact, the so-called real-time bidding, that is, the use of Third-party technology, in many Web sites to evaluate user behavior and bid the bidding technology.

It is understood that the newly released Ed polymerization platform integrates Mobisage, Admob, and many other mobile advertising platform resources.

Edersch CEO Zhaohui said that the current real-time bidding in the U.S. mobile advertising market is more mature, but in China's mobile advertising market is still in its infancy, the potential market is huge.

Zhaohui claims that the future of domestic mobile advertising, the user's interactive value will be deeply dug out, real-time bidding mode will be rapidly developed in China.

Adsage was founded in 2005 in the United States, mainly for Microsoft, Yahoo, Facebook and some international 4 companies to provide advertising optimization products and software development services. 2007, the company entered the Chinese market. Adsage also launched the mobile ad platform--mobisage in 2010. Last September, Edersch received a round of investment of 20 million dollars.

This time, Adsage released real-time bidding mobile advertising platform-ED polymerization platform is its launch in the mobile advertising field after the new initiative. Mobisage