Edersch publishes the first domestic social media marketing analysis platform

July 4 News, digital marketing expert Edersch (adsage) today officially launched the Sina Weibo marketing analysis platform-Si-chi Weibo (Weibosage), designed to provide corporate brand customers with a comprehensive social media marketing solutions. This is the first domestic social media marketing analysis platform products, si-chi Weibo will also promote the social process of the brand. It is reported that Si-Chi Weibo is the first integrated implementation, operations, data collection, data management, data analysis of the integration tool platform. With the unique functions of multiple account synchronization management, operators can post blog posts on Sina platform, and carry out customized monitoring to compare the various performance information of micro-blog account, and then improve the construction degree and user loyalty of the advertising main brand, and help to improve the conversion rate. In addition, the platform also has the tipping point analysis function, can effectively monitor the transmission chain, look for the spread of the tipping point, optimize the propagation process. For example, a micro-blog about Starbucks coffee, si-chi Weibo can analyze all the forwarding and promotion, and select the two most matching micro-blog account "Food story", "coffee that matter", for the future promotion of customers to provide a reference. The topic trend analysis can take the topic as the unit to carry on the classification management of the blog, the customer may carry on the thorough analysis to the topic, the multi-level drill, for the Enterprise micro-bo in various angle control management promotion activity, grasps the hot topic direction effectively, the dynamic monitoring column effect. With a custom source feature, customers can customize their own microblogging links to give brands more opportunities to showcase. For example, "from the brand customer Weibo", get rid of the same from "Sina Weibo", easier to obtain user trust, to avoid being blocked. Through the click Tracking function, you can monitor the microblogging URL link Click conversion effect, to help improve the conversion rate. In the interactive template, the customer can customize the quick reply template according to the need, and enhance the efficiency of the account interaction effectively. Micro-bo time to send the function, can also save a lot of operation times for customers. At present, although many brands have been involved in social media, and on more than one platform to open an account, some even developed a detailed operational strategy. But the vast majority of social media is just one of the channels of dissemination of brand information, lack of in-depth interaction with the target audience, but also major General social media as an important part of the overall market and communication strategy. Edersch CEO Zhaohui says a good social media brand should be a friend of the user, able to interact with it in a timely manner. and thus the development of integrated marketing strategy, long-term planning, through a number of communication and analysis of user data to achieve the best results. He further said that China's social marketing value is about to explode, Edersch as a leader in digital marketing, the launch of the micro-blog is based on the trend of the pre-award. Through a strong research and development team, data mining and analysis capabilities, Ed will create the first social media marketing analysis platform in China and promote the social process of the brand.