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1996 with the rise of China's IT industry tide, Zhangrui and set up a personal website friends together to establish today's Cubs online Network Technology Co. From scratch to describe the Zhangrui founded Cubs online when the situation is more appropriate, friends of his entrepreneurial years ago when the state called "White can no longer white", Zhangrui almost "0 cost" to start a website, and continue to this day.
In the more than 10-year course of operating the website, Zhangrui experienced the IT industry bubble period, bubble burst period, in the Internet this circle, do not burn money seems to be abnormal, and Zhangrui is an exception. In the Internet industry, from the bubble period through the site, do more than the majority of abuse, and Zhangrui from the beginning of the Cubs online site positioning in doing fine, this is an exception in the industry.
From editor to CEO
Before the sea, Zhangrui was an editor of Computer world. 1997, Zhangrui as a science and technology postgraduate status by the IT famous media "Computer World" is an exception to be employed as an editor. At that time, it is "Computer World" Golden age, in the Internet circle of the impact of no one can, and Zhangrui is responsible for the Zhongguancun market, every day, fighting in the "frontier position."
"At that time, we work more pressure, one weeks to do 20 version, only soliciting contributions must have four hundred thousand or five hundred thousand words, see the manuscript is dizzy." ”
Because is the weekly report, the timeliness is weaker, zhangrui some content to hang in advance on-line. At that time, the domain name and space are given by others, coupled with the newspaper's access conditions and better, Zhangrui began to carefully cultivate this "plot", which is the predecessor of the Cubs online.
By the summer of 1998, the online visit of the Cubs had reached more than 2000 times a day, in the top 10 of NetEase's personal web site rankings. In a group of fixed readers, the site developed daily, updated content gradually from hundreds of words a day to grow to thousands of words a day, the first visit more than 10,000 times a day. By 1999, the prospects of the site gradually clear, Zhangrui left the newspaper, the Sea founded Network Technology Co., Ltd., is the bear online to Fuzheng.
Cultivation of Campus economy
Little Bear online soon attracted the attention of many IT professionals, because the site's interaction is good, many professionals are willing to send the manuscript directly to the website, after a period of development, the popularity of the site more and more prosperous, Zhangrui simply quit work, dedicated to the website, Cubs online also officially began to market operation. From the earliest personal website to May 2000 The company was founded, the Cubs online in the Zhangrui under the control of the first leap. Since then, Zhangrui quickly found the right path, the company's business is gradually on track, and also met some still have business dealings in it enterprises.
In the October 2000, the Cubs online were zhangrui to make ends meet. Only in a short period of five months, a small amount of financial support, to achieve the balance of the website revenue and expenditure, which burned money in the internet industry is simply a myth. A year later, bear online firm heel, began to develop their own territory, the company's development to maintain a considerable speed, then opened up in Shanghai, Hangzhou, Wuhan, Jinan, Xian first batch of five stations. By December 2001, the company's staff over 10 people, the company's income also exceeded 1 million yuan/year, Zhangrui and his cubs began a rapid growth period. To 2002 years, the company all aspects of the business is also in rapid development, Zhangrui discerning, aware of the campus is a feng shui treasure, the vast number of students in the University of IT products interest is the site development factors. So it has been five years since the start of the campus in May 2002.
Zhangrui Bear Online rooted in the campus, as early as 2002, has organized a campus roadshow and DIY competition such a large campus activities, after the series of 10 consecutive sessions, is a long history. Many times the campus tour and DIY contest also in the vast number of teachers and students in the heart of the root, bear online campus visibility is increasing.
Build authoritative It information website
Zhangrui put the Cubs online initially on a specialization route. As one of the most professional IT hardware information websites in China, it is inseparable from the choice of Zhangrui at that time. From the original business philosophy, Zhangrui realized, do not do well, the size of the site and the portal and a number of integrated sites to contend with, but can make their own in the content of the world. Adhere to the fine line has always been the characteristics of the bear, product information in a timely and detailed, product quotations level objective, product testing is very strong reference value, these are the advantages of the Cubs.
Many sites in the start-up period will be set up with the location-independent dating forum and mass Entertainment news to attract the attention of the masses of users, and zhangrui the development of the baby bear online positioning to build authoritative It information site, supplemented by sophisticated professional e-commerce platform, and strive to become China's IT site success model. So, Zhangrui on many occasions publicly announced: Not all users we are welcome, we only welcome those who are interested in hardware and other IT products, Cubs online only want to gather the IT professional crowd. Like every bar has its own theme and theme customers, the bear online theme of the customer is the IT professional crowd.
Because of the positioning of the relationship, Cubs online more than 90% users are IT professionals, mainly to do computer accessories industry users. The industry is highly competitive, and as computer manufacturers and traders, their understanding of the Internet is very deep, ahead, the application of the Internet is also relatively early, which also objectively requires the site to do more professional.
Computer accessories in the field of a wide range of products, the most sensitive to price. The key value of Cubs online is price quotes, product purchase two aspects, the computer buyers and DIY enthusiasts have a guiding role.
Innovative It vertical portal site concept
Looking back a few years ago, such as Zhangrui Professional website has dozens of, to now only six or seven, and no longer have opponents to enter, because the competition is too intense, so, Zhangrui also faced with the business model of innovation problems.
In the eyes of the outside world, the Cubs have become the outstanding representatives of China's first internet companies, with more than 200,000 readers a day, 800,000 registered users and more than 3 million pageviews a day, becoming the favorite paradise for many Chinese supercomputer enthusiasts, with 16 stations nationwide, It is the most widely distributed web site in the country, which involves computer hardware, digital, games, quotes, downloads, software and so on.
However, as the product updates faster and faster, the Web site content requirements are more and more high, competitors are all in the faster, so cubs online to take a new market strategy: In order to really close to the market, Zhangrui simply put the office in Beijing Zhongguancun famous electronic market-ding good mall next door, the market on the day after collecting , the day will be put up, but each increase a little speed, all means the increase in personnel costs.
Under this white-hot competition pressure, innovation may be the best choice.
Zhangrui said, "We are currently exploring a new business, that is, vertical search." Now most people can search for news, and the repetition rate is very high, and the search engines they are now developing are mostly products. For example, the recording pen, on our website can be found on the picture, the company's information, domestic and foreign prices, even including Taobao on this product second-hand information. This actually requires us to put the information on the site for later collation, to ensure that users are searching for valid information. This is a new profit model for Internet companies. The