Editor resigns to do environmental protection: Alashan Grants Obama consultant training

When Yujia arrived at the San Francisco airport in April this year, it was rocked by exhibits of more than 100 pieces of rubbish in the terminal, all designed by artists and occupying a large airport space. Yujia is also engaged in the work of waste modification works in China. In 2011, she quit her job as an editor for 8 years in the Journal of Chinese Licensed Pharmacists Association, and founded a studio with Wang, a designer of environmental protection, to work together in environmental creative design. Their creation of the "popsicle Stick of the Environmental tour" has been in Beijing's creative market has aroused great repercussions. Let them be determined to take environmental ideas as a career, not as a hobby to develop, is after receiving a group of discarded advertising posters. They found that light box posters can play a lot of tricks, the most suitable is designed to shade, because the poster material itself heat-resistant waterproof. The use of discarded raw materials for artistic design is not a new thing. As early as the 90 's, San Francisco's artists began to spread the idea of environmental protection by transforming the rubbish into art exhibits, which now have a 90% per cent recovery in living garbage in San Francisco. Yujia the establishment of the use of light box posters to make shade of the environmental protection Program named Relight. In May this year, Relight won the "Chuang Green Home" project funded by Alxa, and their budding project has the potential to grow up. Cultivate cells "Chuang green home" belong to the Alashan-the Foundation (hereinafter referred to as "the foundation") of the funding projects. June 5, 2004, hundreds of entrepreneurs created the Alxa-----------------Wireless chairman Wang Weijia. Wang Weijia, who once started in Silicon Valley and returned to China in 1998, once did not adapt to Beijing's air and began to pay attention to air pollution and environmental work. Alashan view from the desert to govern Inner Mongolia Alxa League began, gradually began to support environmental projects. Wang, as the vice president of Alxa, is responsible for the foundation affairs, participated in almost every environmental funding project decision-making. At first, Wang Weijia, who had no project funding experience, went abroad to study more than 10 charitable foundations. He saw that the United States had 300 billion dollars a year of private donations, of which 3% were used by nongovernmental environmental groups. China's influx of nongovernmental environmental organizations is less than 1% of that of the US, although China is far more polluting than the US. See Foundation in 2008 did a comprehensive comb, found that the National civil environmental protection organizations have 300, has been doing projects and molding only 100. At the end of 2008 to 2011, the See Foundation spent 40 million yuan to fund over 200 environmental projects. Guo Xia, director of the project, told the global entrepreneur, in addition to funding, the foundation also to the private environmental organizations responsible for environmental protection and the backbone of the university training. Because the foundation's entrepreneur donors are concerned about the future of adhering to the environmental protection industry Reserve forces. In order to expand the base of Non-governmental environmental organizations and help the start-up of environmental protection organizations hatch growth, the foundation in 2012 launched the "Create Green Home" project. Unlike previous projects funded by private environmental programs,"Chuang Green Home" mainly consider the team, especially those who have less than two years of environmental protection projects team. "We value people, just like the investment start-up team, even if 100 projects 99 failed, and one is done." "Wang Weijia said. At present, the Chinese folk environmental protection field just like the internet industry in the 90 's has just opened, the most need is to increase the industry base. Wang Weijia said: "Now China's non-governmental environmental organizations are small and weak seedlings." "20 years ago, Wang was a pioneer in science and technology, telling the story to investors with the information he knew and the results he could predict." Now he is in charge of the Look Foundation, which is playing the role of Angel investment in the business world, helping to incubate the fledgling environment-friendly organizations. The foundation hopes to pick out the green house to become the backbone of China's environmental movement in the future. How to achieve? The answer is to borrow more than 200 entrepreneurs from the association. They invite entrepreneurs to participate in the primary and final election of the Green house, allowing the "businessman's vague intuition" to help them judge the development potential of the project. Specific selection criteria, in addition to the development potential and market demand and quantified output. In the funded projects, let Wang Weijia was impressed by Wu Ye Yu responsible for the green Parasol Public Welfare Promotion Center (hereinafter referred to as "green Indus"), they carry out the activities of the recovery of expired drugs in the election has done 100, and recorded the type and weight of recycled drugs, such as quantitative data. The damage of the same weight expired medicine is several times of the waste battery. A bottle of expired syrup potion, can let 3 square meters of soil lost use value. An expired pill that can contaminate 1800 cubic meters of water, which can fill up to 50 standard bathtubs. The Shanghai government organizes a family clean-up activity in the second week of October every year, but overdue drug recycling is so important that government power alone cannot solve the problem. Wu Ye with other public welfare team into the community to carry out overdue drug recycling activities. The green parasol used the soap from the charity event to exchange expired drugs with community residents, and the number of recycled is now more than 2 tons. Green Indus and the large pharmacy signed a cooperation agreement, the recovery of expired drugs through professional channels destroyed. Wu admits that the biggest problem facing grassroots environmental groups remains financial. Although the amount is not large, but the first quarter to create green home 198,000 yuan to help the Green Indus Project continued to carry on. The blood-manufacturing Relight project was not selected in the first quarter of last year's funding for a green house because they did not have a specific landing activity. Although not funded, they were given a proposal to make the project better run during the primary interview. Not only that, but their projects have also been able to enter the seed bank of the creation of Green house, get long-term attention. Yujia the first time to apply for a green home funding failure to find the Beijing metro line Line 4, the media operator Lark era. The company is willing to work with Yujia to hand over the subway posters on line Line 4 to their redesign and disposal. The next six months, Wang design of 20 pieces of lighting works in Beijing subway line Line 4 and Beijing 798 Art District exhibition. Jellyfish DriftWhen the floating lights were on display in the subway, some people photographed the exhibits and spread them on the social media with the headline "Jellyfish discovered on the subway". "If the number of jellyfish is soaring, it means the ecological environment of the sea is destroyed." And the city's solid waste like jellyfish, more and more shows that our living environment has been destroyed. Wang Liling told global entrepreneur that this is the design of the jellyfish shape floating lights. In April this year, Yujia a more than 10-day training session at Harvard, Yale, and Silicon Valley by nurturing social entrepreneurship's "Easy Social program". Marshall, a professor at the Obama campaign team, was asked in his leadership workshop Yujia to use 12 hours to discover the inner power of entrepreneurship and to tell the story in his own language. They told Yujia not to worry that the idea would be stolen and that when there was an entrepreneurial idea, more people should be told, because feedback from different people would help her improve the business model. After training, Yujia and Wang the future of the project, hoping the project will be sustainable. Therefore, in addition to continuing to do the environmental exhibition, Yujia invited some enterprises to participate in the production of lampshade, by enterprises to provide them with the cost of running. Now there are companies such as PricewaterhouseCoopers that work with them. At the same time, the Relight project also launched a green light in the shop plan. Each lamp will be equipped with a nameplate to introduce their own story, at the same time to convey the concept of environmental protection. Relight charge a certain amount of environmental protection lamp rental costs. Now Hung Zhi Space Café has placed their design lights. "We do not want to continue to rely on funding to run, hope that the project itself can be hematopoietic." Wang said that while the hands of the Starbucks consumer small ticket folded into a paper ring. With a clear plan for landing activities and future patterns, Yujia and Wang's Relight project was funded by a 80,000-dollar second-quarter green home. At this point, the creation of Green home in the second quarter of a total of 39 teams received funding, the amount of funding over 4 million yuan.