Education and training industry to open up 600 billion yuan market network training is the trend

What niche markets have greater potential and opportunities in the education industry's big cakes? Preschool education and Internet of things are potential growth areas. If there is such an industry, gross profit margin of 54%, annual growth rate of 30%, the Chinese family is willing to invest 1/3 of the household income, while cash flow is abundant, but also favored by capital, a small number of large-scale investors flocked, this is not beautiful like a fairy tale? This fairy tale is the education and training industry. At the same time the market demand is very strong, profitability is huge. In China, there are more than 100 million teenage children attending various types of training each year. In large and medium-sized cities, primary and secondary school students generally receive a variety of training and counseling. In Beijing, for example, the proportion of students receiving extracurricular education is as high as 80%. Simple to 4 times a week, each time 180 yuan calculation, a student throughout the year spent on extracurricular tutoring costs more than 30,000 yuan, accounting for a yearly income of 100,000 yuan family One-third. China has a huge population and a strong consumption potential. At present, the number of students in China accounted for 17% of the world, the value of the entire education market is less than 3%. The World Bank predicts that China will be the world's biggest growth-potential education and vocational training market in the next 10-20 years. According to Deloitte Yong Wah accounting firm, the current extra-curricular training market for primary and secondary school students has exceeded more than 300 billion yuan, and the annual growth rate of 30%, all kinds of Chinese private education institutions will continue to maintain a 15% growth rate, to 2015 will reach 640 billion yuan market size. In fact, not just elementary and middle school extracurricular training, each office building in Zhongguancun, almost every elevator to the floor, open the door can see a training organization backyards, from early education, English, vocational training. The shortage of public education resources in China is pushing the development of the private education market. In the Government's work report this year, Premier Wen Jiabao made clear for the first time that fiscal spending on education accounts for 4% of gross national product. The 2010-2020 national medium and long term education reform and development plan outline also emphasized that the private education should become our education enterprise very important focal point, moreover is the very important growth point. In addition, the policy level, education planning for the level of education at all levels to raise the target, the key industry revitalization plan for the corresponding vocational training needs of the pull, all to private education provides a broad space for development. In addition to the support of the policy, the prosperity of private education can be said to be the inevitable trend towards a higher stage of China's development. Now the focus of household consumption to the elderly, health care, health tilt, to the children's education, including the middle-aged re-employment training tilt, the education and training of consumption upgrades, consumer orientation will be a great boost to the education industry. In addition, the education industry is not affected by the economic cycle of the characteristics of good economy, we have high income, naturally willing to spend more money on education, the economy is bad, the unemployment rateSheng, many people have a sense of crisis, we must consider through re-employment training, or to upgrade their academic qualifications, improve their competitiveness. Therefore, the education industry against economic crisis and economic cycle of strong ability. Coupled with the first-paid training business model, so that most of the education enterprises cash flow is abundant, unlike other industries have a long period of arrears. Network training is the development trend in the education industry, which market segments have more potential and opportunities? A few days ago, in Beijing, the second private training and Education Industry Summit Forum, the industry bosses and experts have put forward a great insight. In addition to primary and secondary school tutoring, Deloitte Touche Lu Ying, a partner of the CPA firm, believes preschool education is also a big potential growth area. Lu Ying said that in 2010, the State Council issued a number of views on the current development of pre-school education, according to the request of the various localities in 2011 to implement the three-year pre-school action plan; in 2012, the Ministry of Education has also included the drafting of the study on pre-school education law. Teaching resources are being invested vigorously in the field of pre-school education, but the focus is still on public kindergartens and the Midwest and rural areas. In Beijing, Shanghai, Guangzhou, Shenzhen, these first-tier cities, public kindergartens do not go, private kindergartens too expensive this phenomenon abound, private kindergartens still exist very large space for development. At the same time, a lot of overseas brands have begun to enter China, they want to use standardized courses, as well as the very large-scale management, to access the Chinese market. Another area is Internet training. Bill Gates once said that in the next 5 years, the Internet will be able to find all the best courses, far more than any one of the excellent university courses offered. According to statistics, the global network training market scale from 2004 to 23 billion U.S. dollars to 2010 of 100 billion U.S. dollars, 6 years grew 4 times times. In China, the network education market will reach 72.3 billion yuan in 2012, and the network education will reappear in the next 3 years. Take the listed company to think for example, acquired the preschool education, the college entrance examination, the exam, Olympiad number, the English, the composition and so on the domain of each need domain name, its 11 websites total month independent visitor number exceeds 28 million. "The Internet will change everything, and will also change the entire education and training industry, user flow, Opportunity risk distribution, business model and operating mode." "and June Consulting Group Chairman Wang Mingfu reminded the training companies and investors, education and training in the next few years will move to the" online and offline combination "model, training enterprises need to adapt the company strategy to mobile internet based business model and operating mode. At the same time, Wang Mingfu said, the Internet strategy is suitable for large enterprises with great strength, but also suitable for small enterprises with innovative ability.