Education app hidden giant gold mining developer seeks "golden House"

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The July 18 News, the education of mobile internet app applications, strictly speaking not all of the physical education in the mobile Internet extension. Because of the entertainment and interaction of mobile Internet applications, the integration of the educational process will lead to more business and functional possibilities.

Wenhua, the founder and general manager of the Software Research Institute for Children's Education, said in an interview with the IT Business News network that educational apps have significantly improved the performance of children's traditional educational media, that children are very interested and parents are willing to invest, all three of which portend a promising future for educational apps.

Back Word app Software Extension CEO Shirtan also told IT business news that the same education as basic needs will be triggered gradually after several demands for entertainment, socializing and shopping are met.

As the old saying goes, "The book has its own Golden House", the embedding of business model is an important part of individual application, but at present, the development of the whole education app is only in the accumulation stage of the user's quantity.

IT business news network through incomplete survey statistics found that the current education app can be roughly divided into fun quiz game, foreign language learning, Early childhood education, encyclopedia common Sense, and many other categories, and most of them have the possibility of joining the business management factors.

Education app hidden giant gold mine

Early childhood application software Baby bus operation manager Zheng to reporters, because baby bus is pre-school children's education products, so we must give up most of the profit effect is very good profit model, such as integration wall, props and so on. "We only use 2 ways: paid downloads, or free products that contain a selection of advertising banners." Zheng to the IT Business News network.

The reporter sees from the Apple store, the current popular application of educational app is mainly focused on infant education, language learning field, the number is still foreign-related applications mostly, but ranked by the former for domestic applications.

In the author aspect, the individual development product and the company develops the product to go hand in hand, from the software interface and the user experience does not appear obvious difference, and some individual development product also can go up to the pay list front position. As an example of the current knowledge-quiz class in Apple app, in addition to the application can be charged download, embedded ads in the program or problem embedding ads have been as a profit direction to try.

The survey shows that the number of infants and young children in China has reached 108 million, of which 0~3岁 infants are estimated to be 70 million. According to the mainstream research institutions, with the increase in the number of parents digital electronic products consumption rate, only infants and young children early education market demand, conservatively estimated at least 1 trillion yuan, 2015 can reach 2 trillion yuan scale. This shows that the educational app market potential has not yet been fully released.

However, the complexity of the education industry itself, coupled with the emerging form of the app, is bound to produce a multitude of uncertainties.

In terms of the professional and responsibility attributes of "education", the entertainment features inherent in the app will be out of tune. In practice, educational applications involve professional knowledge, but most developers or commercial companies do not have formal educational qualifications and need to obtain formal (correct) knowledge content from educational institutions or other knowledge providers.

For example, such as "extension word" of the Word class application, the knowledge content accuracy and thesaurus source requirements are relatively high. Founder Shirtan told reporters that the current thesaurus main body is the Internet collection of public information, to proofread, the decision may involve copyright materials are not used, the development and cooperation of its own copyright thesaurus in the orderly progress.

In addition, the user's specific positioning can not be as accurate as game applications, tool applications and other applications. For example, interesting knowledge of the application of questions and answers, although in the short term has the advantage of user collection, but it is difficult to specific users attribute positioning, such applications because of the entertainment, can not determine the user's value orientation, it is difficult to obtain the recognition of brand advertisers.

According to Wenhua, currently there are more than 130 practitioners, part of the transformation from the publishing house, part of the Internet company Team entrepreneurship, more entrepreneurs. Educational apps are very popular and focused on the market. But because of the current domestic jailbreak piracy market development, as well as the relatively low user willingness to pay, the Education app development team now still has a greater profitability difficulties. In addition, this market belongs to the early stage, no matter from the depth of the content, as well as the development of professional ability of practitioners, there is a development process.

And Shirtan also Frank, the education app is at present many in the exploring stage, the different product often the thought difference also quite big, still does not construct the obvious competition, the relative game and the electronic commerce and so on mature domain, makes the education application more like is gnawing the stubborn, may provide the reference the successful case to be limited, has not discovered compared