Educational Revolution Preschool education Treasure Point reading pen pk Step High-reading machine

It is reported that the Consumer Electronics Association (CEA) mobile Electronics Committee released the "CEA-2003-C Digital audio books file format and player standards." The revised standard provides better guidance to the market for audio books.　　The standard also provides industry standards for publishers, software developers, content providers, and hardware manufacturers covering data formats, applicability, communication systems, and media player compatibility. "The implementation of CEA-2003-C standards and the use of corresponding product logos can give 27 million of Americans listening to audio books A better sense of hearing," said Kellygosh, deputy leader of the CEA Mobile Electronics team and brilliance Audio Company Information System Manager. "As early as the end of August 2006 at the Beijing International Book Fair, Foreign Language teaching and research press by virtue of a" Chinese 900 sentence ", a moment to become the focus of overseas publishers. At that time was able to form such a sensational effect, is entirely because the textbook supporting a "talking pen"-point reading pen. Recall the situation at that time, the assistant Director of foreign affairs, Yang Xiaohu, director of information technology, is still very emotional: at that time, "Chinese 900 sentence" Point of Reading is a week to work on the production, and now more than 10 languages, "900 Chinese" all with a point reading pen;　　The point of study of the Institute has become a relatively independent business sector, the formation of nearly 20 people specializing in the quality of reading and printing, nearly 200 books of the publishing scale, in 2009, there will be fifty or sixty new varieties to launch. The point reading Pen is in fact already appeared before and after 2004, but the real cause of concern in publishing industry is in recent years. The field of teaching Chinese as a foreign language is the earliest publishing point. According to BLCU Publishing house President Shand introduced in 2005, the society has launched two matching points to read the pen of the textbook "Profusely" and "a language daughter", the two products together with the "Chinese 900" is the National Han office of the key projects. In addition, most of the publishing units involved in publishing points are basically from the first half of 2008 began to exert force, such as foreign language textbooks in the field of foreign language publishing house, children's education in the field of Hunan Youth Publishing house, as well as the management of books or technology products for the characteristics of the company such as Beijing　　Beijing Horn Science and Technology Education Co., Ltd., etc. How big is the book market? The view of this industry is mixed, but the publication of children's reading points obviously has much room for growth. Point reading in the market after the response is very good, each variety from the print runs in more than 10,000, some products reach twenty thousand or thirty thousand volumes. More importantly, the point of reading is in the original book based on the new profit growth point, and will not impact the original book sales, and some readers to buy the ordinary version, when the publication point of Reading, but also will buy a point read version of the book. According to Yang Xiaohu estimates, the publication of foreign language education points, in terms of long-term goals, can increase the foreign language section of the Society 5% of the proceeds. In contrast, because children's book publishing threshold is low, the product demand is big, children reading Point book publishing prospects should be more extensive. At present, the more popular point reading pen brand has "horn readers", "Preschool education Treasure", "Beida small champion" and so on a dozen, the book products involved mainly focus on language learning and children's education in these two areas. Publishing house is only responsible for the production and sales of reading, ancillary services, to earn is only the profit of book sales, but in the book will specifically indicate which section to read the pen. As the editor of the point reading "Everyone Chinese", the winding paths of the foreign Language Society believe that the linguistic learning materials for sound file dependence is stronger, the previous cassette, CD or even repetition machine, for learners is not to use inconvenient, is to carry difficulties, and a book if the matching point reading pen, As long as the publishing house to download the sound file to the pen inside, you can use anytime, the characteristics of its immediacy is to save the valuable time of the learner. But the point of reading Pen is favored by publishers, more important reason is afraid that this product for the content of strong dependence, publishing house in the dominant position.　　Previously had a bit to read pen manufacturers to write their own text or from the publishing house to buy books and pens on their own sales, but whether it is for overseas Chinese learners or domestic parents, this kind of product package sales effect is not ideal. Reporter found that many publishers are in wait-and-see state, their hesitation lies in the current development of the market limitations-point reading pen for the content of a high dependence on the growth of the entire market. Market on a point to read the pen price at 500 yuan to 1800 yuan, only when the matching points to a certain degree of reading, a pen can read more than even countless books, consumers will feel the purchase point to read the pen value for money. Although some publishers are now entering this field, the current product scale is still small and the market response is not as expected.　　In short, publishing house on the one hand should speed up the expansion of product types, on the other hand should be from the existing market to explore opportunities to seek breakthroughs in the possibility. Before and after 51, foreign language and teaching research press will again rely on their own products to launch a "powerful" point reading books. Matching point reading pen light book, not only can hear the standard voice of the simple sentence reading and full text reading, but also can be translated, and even grammar and a large number of supplementary explanations. Even more fascinating is that the explanation can also expand the upgrade, the content of the online download into point reading pen, a little "point reading" in the expansion of the key, point reading pen will automatically update the content. By the end of this year, the Institute will have more than 200 "point reading", "point reading has become a new publishing field of the institute."　　Yang Xiaohu, director of the Institute of Foreign Affairs and Information Technology, said. Now, many TV stations in the continuous broadcast "point reading Machine" ads, "point reading Machine" and "point reading pen" What is the difference? "The point reading pen and the point reader function similar, all is the point reads the voice, but these two still have the very big difference." "Preschool education treasure Point reading pen manufacturers, Beijing Youth Intelligence Technology Development Co., Ltd.General manager Liu Zhiqiang said, first, point reading pen shape such as pen, small and easy to carry; second, the point of the machine has a big clip like a panel, can achieve and the positioning of the book, but because the board paved all the circuit, "radiation is relatively large, and point reading pen is almost negligible." Third, the point reading pen is simple to use, especially suitable for pre-school children, while the point of the operation of the machine is complex, only after the primary school students can feel the use. Four, but also the most crucial difference is that "point reading pen" must be with "point reading" matching, to print out the combination of the book, no password can not be converted to sound state, that is, must be authorized by the publishing house, is dominated by the publishing house "point reading" market, while the point of reading machine does not need the cooperation of the press, bought a book,　　The point of the machine, a few points in the position of good can be audible, sound content by the production point of the hardware manufacturers to record their own recordings can be, said to understand, most of the point of the machine brand is playing the copyright of the edge, said the harsh point, most of the point of the machine enterprises are in different degrees of piracy. Some of the big publishers have more ambitious plans. "We have given some primary schools a point of reading pens, reading and speakers." Now we are doing wall charts and pointers, a little wall chart can be audible, through the wireless to the speaker, the entire class can hear.　　"This is actually a kind of classroom teaching solution." "For readers and the entire education industry, ' point reading pens ' useful and interesting, is a valuable product, and for the digital era of the impact of the traditional publishing industry, ' Point reading pen ' break through the traditional book form, capacity Limits, you can open a new world." To exaggerate, the whole child and education publishing industry is facing a huge revolution, with the point of reading Pen technology further in-depth study, even in early childhood education or language learning model, there will be a great change. The point-reading pen can realize what is read, and will replace the one that we used in the student era, tape, Repeater, even mp3. "Holding their own company research and development of preschool education treasure Point reading Pen, Beijing Youth Wisdom Company general manager Liu's strong side demonstration, side to the reporter as evaluation."