Educational Training Chaos Survey: Tens of billions of markets, crisis lurking?

With the rapid development of science and technology, lifelong learning becomes a trend.　　The current grim employment situation, to the vocational skills training market to add a fire.　　The training industry in China contains huge business opportunities: according to the conservative estimate of Chinese residents ' savings deposits, the potential market of China's education and training market is up to 300 billion yuan, and it keeps the rapid development speed. The training market lurks a crisis that cannot be neglected: the quality of the training institutions is mixed, the false advertising is rampant, and the training personnel are mixed ...　　Recently, the reporter visited the relevant departments and a number of training institutions, trying to uncover the unusually hot and "charming eyes" of China's education and training market veil. Training market "everywhere gold" difficult to conceal the chaos like the proliferation of training institutions abound! Many doors, some training can only hide from the private house summer coming, all kinds of "summer tutoring Classes", "English Crash", "mentor" Training Street stickers, mailbox ads flooded residential areas and residents of the mailbox; a variety of media to help, many newspapers every day to take out a large number of suites to publish training ads; Training ads are overwhelming, "foreign language Education", "Computer Test", "rapid education", "100% recommended employment", all kinds of people dazzling ...　　[Page] How big is the "cake" for the training market?　　"The 2007-2010 China Training market Development forecast and Investment Analysis Report" pointed out that at present, it training, English training, management training and children's education has become the backbone of training education industry. Among them, the market value of Chinese English training market is about 15 billion yuan, which is equivalent to the annual output of a medium-sized city.　　At present, the total number of English training institutions in the country has reached 50,000, and it is expected that the market value of English training in 2010 will reach 30 billion yuan. Training market "everywhere gold" phenomenon, attracts more and more people to join in it.　　The huge market attracts many colleges and universities, according to the data shows that the 2007 major universities continued education (excluding MBA education) profitability: Tsinghua University 690 million Yuan, Peking University 500 million Yuan, Renmin University of China 300 million yuan, Zhejiang and Nankai are too billion large ...　　Considerable income even led to the injection of foreign capital, starting from 2008, there have been foreign training institutions to the domestic nuggets, this year is frequently introduced new brands. According to the reporter understand, the current training market main body is divided into the following categories: Various types of schools at all levels of training courses, industry enterprises Training Center, a variety of institutions to run training courses, social forces running schools, training companies and individuals.　　In addition to these lists of training, more of the unknown, more training courses. Dime！ One industry person described the number of training institutions. He introduced that the training company's current staff turnover rate is quite high, many people in training institutions after a period of time, on their own, fission out countless new companies. Chinese companies are mixed, but they are increasingly "great minds" in strengthening their staff training, and demand from different levels of business is also making these size training institutions productiveNecessary factors for life and survival. However, the reporter visited the training institutions, only the Tsinghua University Academy of Fine Arts Training Center and the Beijing Bai plus Bai culture can see a copy of the school license, but respectively expired on January 9, 2009 and May.　　Some training institutions can't even get their business licenses. "What is the hottest job in the market, the relevant training courses will be wenfengerdong." "An assistant surveyor's training office has just been set up in one of the rooms at the Beijing Fu Burton Centre apartment," he said. Staff introduction, to wait for students to confirm the course location, the textbook is their own preparation, teachers are from the tertiary institutions of the work, law, construction subjects teacher. Double well Qiaodong hundred ring home 17th building of a two bedroom, is "collar xiu pole Dance vocational Training" of the song campus.　　About 50 square meters of area are divided into three parts: Front desk, reception room and teaching area. There are no fixed teaching venues and officially published textbooks, some training courses can only hide private homes ... Beijing Chaoyang District Board of education related leaders, the market many similar informal short-term training, a period of time after the "down", the majority of these courses are illegal operation. She explained that, in accordance with the provisions, the application for the organization of social training institutions should have a clear name, organization and constitution, there is a training scale to adapt to the fixed training venues, equipment and internship operating sites.　　Why is the [page] illegal training repeatedly banned?　　Training market on the surface of the long management, and the actual unmanned management, the market calls for a strong supervision of the days ago, claiming to be "high complex aircraft carrier" Hangzhou is high school, because the publication of false advertising will be again investigated by the Hangzhou municipal Trade and Industry Bureau. Qiu Shi Gao is not the first time to touch the red line. "Before, Qiu Gao has been punished by the industry and Commerce Department three times." Hangzhou City Trade and Industry Bureau law Enforcement officials told reporters. Hangzhou, as part of the University of Qiu Shi Specialized school is a high rehabilitation training course, there is a loud advertising words: "High-complex aircraft carrier, for you to open the door of prestigious schools." "Qiu Gao declared," Every year students into Peking University, Tsinghua and other famous universities.　　And the fact is that the establishment of Gao Fu more than 10 years, so far only 4 people admitted to Peking University or Tsinghua University. After a case investigation, the Hangzhou Municipal Bureau of Commerce and Industry believes that the so-called "high-complex aircraft carrier" in the recruitment of advertising there is indeed a lot of "water injection."　　Investigators said that Gao will face at least 600,000 yuan fine administrative penalties.　　A fine is a deserved punishment, but what kind of regulatory weakness has it exposed in such blatant deception? It is understood that the current training of schools and institutions in the competent departments, including government departments (Education, Labor, civil affairs, industry and Commerce, agriculture, health, transport, finance, construction, etc.), trade associations and enterprises. Different training institutions have different department management, for example, architects from the construction sector management, auto repair by the Labor Department, art schools and IT training by the Labor Department and the Education Department jointly in charge of the education sector is responsible for approving the issuance of the "Social Power School License", but the business sector approval of the business license also contains "education counseling" and "Cultural training". This makes the entire training marketThe approval standard and the management means excessively miscellaneous, is not advantageous to the effective management training organization.　　In recent years, China's training market has appeared "on the surface of the long management, but the actual unmanned management" situation. The reporter also found that many vocational qualification training institutions hanging "XX authorized", "Exclusive commissioned" banner, but there is no uniform training standards, the market price disorder, training certificate from many doors. As for the construction industry practitioners of civil engineering cost training, located in Beijing xizhimen China Examination Training Certification Center to pay 1500 yuan training fees, after the students pass the qualification examination, will be issued by the Chinese Association of Construction Education recognized the certificate of conformity.　　and located in Beijing Dongcheng District East 40 Beijing CI Navigation Training Center needs 1380 yuan tuition fee, the student obtains is the Beijing Construction Construction Authority issued the qualification certificate. This is also one of the performance of long management. "Beijing Chongwen District Labor Security Bureau staff said, such as secondary vocational education, primary vocational education institutions by the County Labor Bureau approval, senior vocational education institutions by the Municipal Labor bureau for approval." The technical school is mainly managed by the industry competent department, the Labor Department is responsible for teaching management and business guidance.　　Training institutions should be approved by the Education Commission or by the Labor Bureau, mainly to see whether the nature of educational qualifications. "Even if a department finds a problem, it can actually condone illegal training institutions by giving up tracing because of centralized management." "Hua Yu International President Zhang Dali called for the establishment and improvement of government co-ordination, education sector coordination, various functional departments and actively participate in the macro-management system of vocational education, to increase the training industry and regulatory efforts."　　Establish a set of practical and effective long-term supervision mechanism, separate industry, classification of irregular and regular real-time monitoring, preventive. It is understood that Beijing has set up a vocational education and Training Management committee to co-ordinate the city's vocational education and training leadership, management and coordination.　　[Page] where will the education and training industry go?　　Training market to healthy development not only rely on capital, but also follow the education industry's own law "The choice of training is to buy the service process, but also to their own professional development of an investment."　　Fang, director of Zhejiang Provincial Academy of Education, pointed out that the training market should be healthy and orderly development, we must really improve students ability, quality, do not mix with improper interests, and even deceive students. It is understood that China's education and training in the field of the earliest start in the public colleges and universities surplus education resources utilization and excavation. Since the reform and opening-up, starting from the tide of overseas, academic fever, examination and other market demand situation, many public institutions of higher learning from the cultivation of foreign language ability to start, began the Chinese education and training in the initial stage.　　Many of China's well-known institutions of higher learning to set up the Continuing Education Institute, as well as the subsequent scale of more and more network colleges, through a variety of monopolistic qualifications and other means to carry out a variety of training courses, but also public education resources into the education and training industry is an important part. In the the early 1980s, a brief policy space to encourage social forces to run schools has led many social institutions toTo set up all kinds of schools, its core business is to take short-term vocational skills training as the main. With the gradual adjustment of government policies, these schools eventually split the centralized management at all levels of government.　　After the middle of the 90 's, the revival of overseas study has spawned a number of private education and training groups, which have changed the pattern of interest in China's education and training, and ultimately promoted the management standards, teaching standards and service standards of China's education and training industry. "Although the high level of training in recent years has been greatly developed, but the current training market in China, the middle and low-level training is still the mainstream." "Ministry of Education and Career division Zhang Zhikun director said." It is understood that China's nearly 100 million people each year to participate in a wide range of training, of which nearly 80% of people are still working skills and other aspects of the middle and low-level training.　　Every year, nearly 10 million people attend accounting, cooking, hairdressing and other training. "In the face of such a good market demand, should be well managed and standardized." The training organization should strengthen the profession self-discipline, first of all, we should provide high quality teaching service for the students, and pay attention to the problem of how to marketable the vocational skill training.　　Zhang Dali said, the current situation is that some students want to learn the content is not, and the existing professional and the actual demand gap, the school in the course of training can really put the actual combat-type skills to students. According to the introduction, the Ministry of Education has 24 ministries and some mature training institutions experts, is studying the development of education and training services of national standards. The standard has been agreed by the National Standards Committee, listed in the "National Service Standards (2009-2013) development plan."　　The next step will be the establishment of the National Standardization Committee for Education and Training services, according to the standards of various training institutions to carry out quality assessment, regular release of assessment results to protect the interests of consumers. "The education industry has its own laws, and the development of education and training is not just about capital, it may depend on more things." At present, the development of education and training industry in China is uneven, and there are few quality brands, and many training institutions have no accurate market position and strategic target. Professor Bedon-Rong, vice president of the Huazhong University of Science and Education, said that so far, most training institutions do not have their own core strength, the lack of curriculum research and development strength and full-time trainers, training institutions in fact only intermediary role: from the customer received training needs, to the community to find trainers.　　Such low input leads to low output, and the quality of training is naturally becoming worse. The most successful education and training institution in China, New Oriental, has surpassed the training itself with the slogan of "Successful Learning", which has influenced the life and belief of a generation of young people. Will such institutions remain a long-term concept after being listed? If the education and training entrepreneur is merely a fantasy of capital intoxication and forgets the basic idea of education, where will China's education and training industry go? This has to be thoughtful.