Effect marketing platform accelerates mobile internet nuggets hot

With the increasing number of users and the improvement of Service platform, the domestic mobile internet industry becomes hot, many companies embrace the dream of the Nuggets to join the tide of mobile internet. Tencent Search Marketing department general manager Wang in 2012 Tencent effect marketing China line to reporters revealed his thinking about the commercialization of mobile Internet.

How to strengthen the advertisers ' recognition of the value of mobile marketing, so as to promote the rapid growth of the mobile marketing market has become the urgent task of Tencent company. Wang that: "To achieve the promotion of wireless advertising market, on the one hand, the need to educate advertisers to enhance The advertiser's awareness of the value of wireless advertising, on the other hand needs to improve the experience of marketing products and timeliness." ”

"Marketing platform needs to strengthen the integration of the fragmentation application platform and deepen the flow of refined utilization." For example, Tencent effect to promote the launch of the "Digital marketing Integration Package", "Wireless APP download Ads" is moving towards these two directions, the future may also be based on LBS services, mobile phone two-dimensional code, mobile map products for enterprises to launch new marketing products and services to help enterprises win business. Tencent effect promotion is through constant innovation and change, to create a product pedigree diversification, marketing methods systematization, service experience one-stop efficient marketing platform. "Wang said. Tencent in the field of mobile Internet rich diversity of layout, for Tencent effect to promote mobile advertising precision Touch provides a lot of innovative support points. Q This reporter Wang Meng