Effective promotion starts with finding the right way

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Website promotion, is a long-lasting topic, how to better promote the site, this is the webmaster concerns. stationmaster all day write soft wen, do link, leave signature, still ad once, is in order to increase the website exposure rate, do website promotion. But website promotion is not an overnight thing, is a step-by-step process, it takes a cumulative effect to see.

A5 Forum bbs.admin5.com September 24 organized on the "webmaster How to better promote the Site" topic Edition Chat, invited the marketing expert to win-Zhang He as this period guests, discussed the website promotion. This article summarizes the key content, I hope that the website to promote some help.

Q: Website promotion, the main breakthrough in what place? which is the most popular way to promote?

A: Web site to promote the breakthrough (suitable for their own, is the best) to find the location of their own site, using the most suitable for their own web site promotion methods to promote. can give the website to bring the promotion means of positive propaganda, we can all try.

What is the purpose of website promotion? 1, the Propaganda website 2, obtains the flow 3, clicks the advertisement (small stationmaster), the brand promotion and the product sale (Enterprise). Website promotion is not for short-term fraud traffic clicks, and more should be standing in the user, search engine, self site propaganda among the three find a good balance point. To create valuable content for users at the same time, the search engine will also be the user's favorite content recommended, I promote the purpose of the site is to need to accumulate through the process, so that the site traffic promotion, access to more user groups.

Q: How to promote the website of enterprise type?

Answer: Enterprise website promotion: Baidu, Google, Sogou and other key words bidding promotion, Alliance advertising, blog (corporate brand blog, product blog, full blog marketing promotion), Search engine optimization (SEO), Industry information release (in the industry's website full search, no one I have, people have my excellent), classified information site reasonable use ( 58, the common people net and so on), the email (at present also has the good effect, the cost is low), the Forum event marketing (from the commercial angle analysis, lets more netizen participate in) and so on.

Q: How to promote a Web site to choose the keyword, select and their relevant hot keyword to do? or select a few hot and a few unpopular keywords to do promotion? Unpopular keyword Baidu index do Baidu ranked top three have effect?

A: The choice of keywords is to be based on the site's target customers to determine, for the more competitive keywords, to do the first three pages and how many people look for you? For example, clothing, if a customer from this keyword to find the company, then the company's strength, can we take this list? Another problem. Personally think the key words do not have hot and cold points. There is no business value, but business value is high. That's the standard for measuring keywords. Keyword selection is correct, the impact on the site is greater. Therefore, we need to do in-depth analysis of the site keyword, through the online resource collection to organize a series of keyword lists.

Cite the story of Tian Bogey horse racing, we do keyword promotion, we can use the same way to try. Recommendations: Just start to do keyword promotion, you can use the analysis of keyword list and intelligent matching method, through a period of time can understand the key word about the situation. Unpopular keyword search volume is small, we must analyze whether there is a high commercial value.

Q: In the same kind already have a certain competitive premise, the new local forum, how should promote?

A: Do not I have, people have my excellent! The forum must have the characteristic, the local forum promotion must line on-line down unifies carries on!

Q: Keyword ranking, how to do in one months before three, Baidu is not very popular word, related to about 100W.

A: Keyword ranking want to do in the one months before three, specific or to see what kind of keywords, I have done the word, the fastest time is spent a day. Of course that keyword is not very popular. It's also a new station. When it comes to wanting to have a good list of keywords within one months, it's about execution. Also depends on the quality of the site. The website has not had the bad record before. Generally speaking, Baidu's audit of the new station is relatively strict. If is the old station, the weight is high, that is another matter!

Q: To promote a new station, if the rapid flow of traffic in the first question, how to make money? I now have 1WIP station, 4W PV, that is, do not know how to make money, follow-up promotion should be how to do?

A: About the way to make money, graph wrote a lot of net earned articles, A5 forum should have a lot of relevant articles can go to learn. 1WIP traffic to see your user groups, how to use existing users into the RMB.

Give you a train of thought: through the diversion volume to the Guide page, through AdSense to make money, [to analyze high-priced keywords, generally a click of 0.5 knives or so]. Suppose: 10,000 can export 200 users, the click rate is 20x0.5=10 knife/day. Count yourself! [I was calculated in a conservative way]

Answer two: New station to do promotion, the most important is to do a stable promotion, fast access to traffic may be temporary, the effect of my personal feeling will not be very good, can have a stable IP is the most important, your station has 1wip,4w PV, you can put some ads. Gain by advertising. Web site to promote the first to find the site to serve the group, keep your potential traffic is a key, the latter should increase the intensity of promotion, just like A5 now, itself has done very well, but still in a wide range of promotional efforts to find their potential customer source.

Q: How to promote the site in the initial stage? At this time the site does not have a fixed user and traffic, this aspect how to break through, the most commonly used way have?

A: I also operate local websites, local website promotion must be combined with offline real economy. 1, where your users, 2, how to attract users to your site, 3, users come, your site can bring him what benefits. More with other local sites to do a good job of mutual promotion and cooperation, regular can organize some offline activities.

Q: Personal blog site, how to promote it?

A: Personal blog must have their own characteristics, blog The best way is to add friends circle, can be through the main station blog to drive their own blog site.

From the point of view of personal brand promotion, it is recommended that the blog use the form of independent domain name, blog promotion using conventional propaganda means desirable, at the same time, we can properly create some fresh topics out, so that blog visitors participate in interaction. SNS, soft text, QQ, interactive issues, traditional network promotion methods are suitable to try, after a period of time, summed up the most suitable for their blog to promote the implementation of several ways, step-by-step. The promotion effect lies in the accumulation, the good thing propaganda goes out, will certainly have the good effect.

Q: How to work with people to promote?

Answer: cooperation, mutual resources sharing. This involves networking. Easy communication on the Internet, more initiative to communicate with others. Personal webmaster need to cooperate with each other in order to maximize the benefits of the website.

Q: Can you give me an example of the viral marketing promotion case around you?

A: Word-of-mouth publicity, networking development. Among our early-serving clients, a client introduced me to 2 new customers. Such customer business costs are low. Everyone should know that the customers who do business, the good people around them are many of the new customer groups that we want to develop.

Q: Gentlemen, when you do your own website promotion, what is the main way? How long has your website been promoted?

A: Baidu bar, know, sogou questions and answers, 360 questions and answers, love questions, Yahoo questions and answers, SEO, artificial group blog, classified information site, its own resources to promote mutual help, forum interaction, soft wen, etc.

Q: There are so many ways to promote, then you focus on where?

Answer: The question and answer interaction, the pertinence is strong, the effect is lasting. SEO, blog group building Effect are good.

Q: In fact, it is easy to say, it is difficult to do, website promotion is also difficult?

A: The site also needs to operate, different people to operate the same site, one months, half a year later there will be very obvious differences. Web site to promote the same reason, we need to grasp the key, the promotion of the effect will continue to improve.

Of course, always easier to say than do, version of the chat are the guests of their own promotional experience, and predecessors summed up the experience, more importantly, it is necessary to promote the individual in the promotion, find the appropriate way to their own site, and then continue to deepen, and ultimately achieve the desired results.

Promotion is not a matter of once and for all, with the development of the Internet continues to progress, but also the need for the webmaster to accumulate and enrich the summary. Hope that the above version of the chat can enlighten you, the promotion of the website has guidance to help, and finally, I wish you a better website promotion. (Wen/Meng Jiang finishing)

More about the content of the website can be posted to the version of the chat post address: http://bbs.admin5.com/thread-1288432-1-16.html