Effective ways to improve conversion rate

Source: Internet
Author: User
Keywords Himself decorated

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To do suitable for their own shop decoration, first of all to think about a few questions: my shop is what products to sell? What is my brand positioning? What is the target group for my product? Select two well-known brand LV and Muji to give examples. Speaking of LV, we will think of "big, expensive, exquisite, leather, gorgeous, brown, Europe and the United States, squares ..." And so on, these keywords. And no printing good products Muji, we can think of is "plain, minimalist, fresh, clean, living, neat ..." according to the key words we think of, we can determine the style of the design shop direction. If you do this two brand Taobao shop, LV we will use concise layout to highlight the quality of the product, at this time you can choose a dark, such as black, deep coffee and other colors, with a concise and regular copy of the product itself, the big name of the texture show; and Muji, we can use a structured product rectangular matrix listing products, And a large area of the use of white or plain, with a concise copy, to reflect the fresh feeling.

Look back and think about our own shop, what kind of keywords can you think of? Is it expensive or cheap? Is it a male or a female? Is it gorgeous or simple? Grasp the key words, in order to store style positioning and color selection set good indicators.

Personalized Custom Color Matching method

Big Red

As previously said, Red is Taobao shop to do activities when the highest frequency of color, but the use of excessive words can easily cause visual fatigue. In order to make the red more effective and not excessive, sellers can use the red and golden, orange, white, black and so on.

Red itself is a more eye-catching color, and yellow collocation is China's more traditional festive collocation. This gorgeous color always reminds us of the festival celebrations, so the sense of promotion will be stronger. Taobao has always been the main platform for the big promotion, often use such a color, and red and white collocation will make people feel more clean and tidy, but also easy to reflect the quality of the product; red and black collocation is more common, there will be more fashionable feeling.

  

Hundred Blue

Blue is one of nature's easy to feel comfortable color, will give a person with fresh, clean, quiet, professional, calm and so on, and blue is also easy to match with other colors. Sellers in collocation, can use the blue is very big, also can use very small fresh. If you can't think of any other special color, blue is always the safest color. In the collocation, the suggestion and yellow, orange, red, white, black and so on.

Blue is the most typical representative of cool colors, while red, yellow, and orange are the most representative of warm colors, these two kinds of warm and cold color contrast, will make the whole page of the color jump feeling stronger, appear strong and exciting, very easy to infect driven viewers of the passionate mood; the blue and white collocation will appear fresher, elegant, more emphasis on quality sense.

  

Black and white Gray

We always say that black and white ash is never backward trend color, both and any color for the auxiliary color, but also as the main color, we can not find that many big-name sites will choose this kind of color. White has a white, crisp, pure, clean feeling, and black with deep, mysterious, silent, sad, depressed feelings, Gray is the mean, ordinary, gentle, humility, neutrality and elegance of the feeling. In collocation, almost any color can coexist with them.

  

Elegant Brown

Brown will give a stable, capable, dignified, classical and other feelings, more suitable for leather goods, luxury goods, mature men and other categories. Recommended with color: gold, black, white, orange.

Brown and Gold black collocation, there will be noble, classic precipitation sense. This color method, we often can be seen in a variety of luxury sites and VIP platform, Brown and White will make people feel more calm and solemn some, produce relatively comfortable and soft feeling, and light brown and yellow, orange collocation, there will be more life, there will be high-end big brand feeling. The back of these two colors, suitable for home textiles, home matching sellers.

  

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