Efficient SEO operation Techniques of SEO large-scale application

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Generally speaking, SEO is a labor-intensive long cycle work, need a lot of workload, his requirements for technology is not very high, more is the implementation of experience, in addition to the need for a lot of manpower to carry out simple duplication of labor. So SEO single person to carry out the effect is not very good, basically the long-term work of the team to carry out. This section will explain the experience of large-scale implementation of SEO from a team-oriented perspective.

First, the composition of the SEO team.

Usually the SEO team can be divided into three levels, the top is the team leader, responsible for the day-to-day management of the team, the middle level by the project manager, basically each project manager will operate several SEO projects, they have a lot of SEO experience, in the project to undertake the majority of the planning and analysis work; The third layer by the ordinary SEO implementation personnel, the General SEO implementation personnel will have some basic SEO technology, they according to the focus of the work content can be divided into, link construction and maintenance personnel, page production personnel and copy writing personnel.

In some companies, page production staff will be subordinate to the website development team, copywriting staff will be subordinate to the site operations team, in this case they only in the day-to-day work to coordinate a certain proportion of time with the SEO team. SEO Required page Construction personnel, usually only do some simple development work, such as Enterprise class fixed page Web site, blogs, forums, and so on, these small sites usually as auxiliary sales site or SEO outside the chain resource site.

Because SEO content for Wang, a large number of original new articles for SEO is very important, so the copywriter writing staff is also very important, need to write a large number of original high-quality articles. They not only to the main sales site to provide copy editing, but also for the SEO resource site content updates, as well as link construction staff to provide high-quality outside the chain of the carrier article.

Second, SEO project evaluation and development plan.

The usual SEO team is responsible for a number of SEO projects, both large and small, as well as long-term projects and short-term projects. The team leader's job is to coordinate the relationships between these projects, deploy the right people and resources, and make the team work properly so that all projects can move forward according to the plan to fit the company's development plan.

The middle-level project manager is mainly responsible for the implementation and management of the specific SEO project, to assess the difficulty of the project, the manpower and resources needed to achieve the marketing goal, and the time spent. Typically, the project manager gets the SEO project and does not implement it immediately, but does a lot of research and testing.

For more unfamiliar projects, sometimes the project manager will be a person to do a section of SEO optimization, usually controlled within one months, in this one-month period, the project manager will be based on their own practical results to explore a more efficient way. When these preliminary work is done, you can make a practical SEO implementation plan.

Third, the SEO work deployment and implementation.

For easy small projects, do not need to make any plans, just want to layout to someone, the station optimization is completed, and then the entire team to use existing resources, add a high-quality external links on it. However, for large long-term projects, you must develop a detailed SEO implementation plan.

Large long-term SEO projects will be more complex, but in terms of site and resources, will be presented in the form of station groups. These stations and resources will be divided into four levels:

The first floor is the core of the main sales station, that is, the project's flagship site, this site is generally a. com domain name, targeted at the world's most important customer base.

The second layer is ancillary sales sites, such sites can be divided into two kinds, one is the selection of the main station of certain core product categories to establish a separate small site, dapper station, more relevant, but also easier to do SEO. Another is the establishment of national stations, such as German, French, Japanese, Korean, Spanish and other sites. From the SEO point of view, different countries to establish separate sites will be more easily localized SEO optimization, the use of all language switching function and to a website is not very suitable for SEO. The number of such sites is usually within 10.

The third layer is the resource site, these sites around the main two, one is for the first two-storey sales site to add high-quality outside the chain, the other is for the first two Web sites for the introduction of traffic. These resources are composed of independent domain name blog, forum, static enterprise station, product introduction station, activity Organization station, comparison shopping and evaluation station, etc. On these sites can be the main station of the ads, so that people browsing the resources of the site through the ads and link to the main station to achieve sales. The number of resource sites is usually below 50.

The fourth layer is purely outside the chain of resources, these outside the chain resources are usually up to hundreds of, they usually are not independent domain name blogs, articles, comments, bookmarks and other forms for the first two levels of the site to provide high-quality outside the chain.

SEO Station Group is really a large-scale long-term SEO project adopted a strategy, here almost do not use black hat gimmick, mainly by hand-made and add the way to implement the chain.

Four, SEO team collaboration.

Efficient SEO team is basically a process of collaborative work, team members have a division of labor, their respective roles. Can make the plan move forward easily and orderly. The vertical level of teamwork is the marketing analysis and planning of senior executives, and then the placement of employees who plan to the different roles below and oversee their implementation. The horizontal of the team collaboration is closely related to each other, for example, the copy editors regularly provide original articles to SEO personnel to update the site and add the chain, the page production staff to develop small sites and create specific Web pages and ads for SEO personnel services.

For later maintenance of the project, if the traffic and rankings do not fall, it is usually a regular maintenance of resources updates. For the decline of the ranking situation, to specific problems specific analysis and then carry out a new round of optimization work.

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