Efforts to build a gadget trust layer

Yesterday saw Http://www.aliyun.com/zixun/aggregation/29803.html ">dreamhost provided by the one-click installation of the Web program, there is an e-commerce business, so try to do the installation, Thinking maybe selling things is also fun.

But the question is, if I do go on sale, how the visitors, the visitors, how I trust them, how the trust accumulates in the business, and how the cumulative trust is believed by the visitors, and can it be moved?

If the choice of buying and selling is regarded as the output result of the consumer's calculation, then trust is an important factor to get the result. From this point of view, in Gadget, many actions also require trust to participate in order to have better output.

Therefore, it is not difficult to see, in SNS become information production, transmission, access, consumption of the main channel form, the position of trust will become more and more important. This is why, gradually, there are some bold entrepreneurs to join in the creation of trust layer services to the driving force.

For now, the most trusted services and data accumulation are, of course, consumer-to-consumer business sites such as ebay and Taobao. The problem is that they're all closed, you can't move your trust values, and they don't want to open the Trust service. This is in contrast to the entire internet trend of openness and mobility: Google campfire one, when the moderator talked about the purpose of opensocial, he mentioned "distribution, distribution, distribution".

Allowing users to control their data and migrate and embed them everywhere is one of the forces that many people are trying to drive socialweb evolution.

So, in the Socialweb, the trust value of the storage and calculation, who should be provided? Last year, I introduced Rapleaf, today, and saw a service engaged in this exploration: Trustplus. Impressive.

The idea for Trustplus is born out of the frustration of buyers and sellers who have created in one site and reputation to want E that reputation to all the places tightly and sell online. But Trustplus are much than a Commerce rating system. Trustplus gathers information about a person's reputation in the real world and combines it with data accumulated through the Unique scenarios and interchanges that is only exist online.

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Trustplus provides each individual with customized information about whom to-trust in any given online scenario, empowering Web Users to protect themselves, the arranges tightly care about and the entire online community.

After installing the plugin, users can see the trust data of Craigslist, eBay, Facebook, and MySpace, of course, given the Trustplus user's judgment.

Here is a video, you can see after installing the plugin, Facebook friends are more than a conspicuous symbol "+".

It's a good idea, but it's a very challenging operation. I don't think Trustplus can go on, but behind the winners, there must be some experience and try to learn from these precursors.

Trust is also a different dimension, including real-world data certification, interpersonal behavior, such as the trust in the sale, and the third is the trust that requires people and machines to participate in computing, which is more critical in Socialweb.

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