Eight Aspects of blog network Marketing value

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According to the author's experience: Blog's network marketing value is mainly embodied in eight aspects: can directly bring potential users, reduce the cost of web site promotion, for users through the search engine access to information provided an opportunity to easily increase the number of links to corporate websites, to lower the cost of the reader behavior Research, Blog is one of the ideal ways to establish the brand effect of authoritative website, reduce the potential loss that the competitor surpass, let the marketing personnel turn from passive media dependence to the independent release information.

One of the basic problems of network marketing is to pass the information to the target users by using the Internet tool reasonably, so it is easy to understand the blog marketing as a way of information publishing. As more and more users start reading blog posts and starting their own blog writing, the Web site that provides the hosting of blog content accumulates a lot of popularity, which lays the foundation for blogging as a marketing tool.

Because blog as a marketing information tool, play the role of network marketing information transmission, therefore, its network marketing value is mainly reflected in the enterprise marketing personnel can be more independent, flexible, effective and low input way to release the marketing information of enterprises, directly realize the purpose of enterprise information release, The typical embodiment of the value of blog marketing is to reduce the cost of marketing and realize the independent publishing information.

According to reports from home and abroad, combined with their own attempt to blog marketing practice experience, that blog's network marketing value mainly reflected in eight aspects: can directly bring potential users, reduce the cost of web site promotion, for users to obtain information through the search engine provides the opportunity to easily increase the number of links to corporate web sites, It is one of the ideal ways to establish the brand effect of the authoritative website, to reduce the potential loss of the competitor, and to let the marketing personnel shift from passive media dependence to the independent release information.

(1) Blogs can directly bring potential users. Blog Content posted on the blog hosting site, such as the Professional Blog network (www.bokee.net), blog network (www.bokee.com), Google's blogger website (www.blogger.com), and so on, these sites tend to have a large number of user groups, Valuable blog content will attract a large number of potential users to browse, so as to reach potential users to communicate the purpose of marketing information, in this way to carry out network marketing, blog marketing is the basic form of blog marketing is the most direct value performance.

(2) The value of blog marketing is reflected in reducing the cost of website promotion. Website promotion is the basic content of enterprise network marketing work, a large number of enterprise website after the lack of effective promotional measures, so the site is too low, reducing the actual value of the site. By way of blogging, in the blog content appropriate to join the Enterprise website information (such as a hot product link, online coupon download link, etc.) to achieve the purpose of the website promotion, such a "blog promotion" is also very low-cost site promotion method, reduce the general fee for promotion, Or, without increasing the cost of the website promotion, the number of visits to the site is increased.

(3) Blog article content for users to access information through the search engine provides an opportunity. Multi-channel information transmission is the guarantee of the effectiveness of network marketing, through the blog article, can increase the user through the search engine to discover the opportunity of enterprise information, the main reason is that, in general, a large number of visits to the blog site than the general corporate site search engine friendliness is better, Users can easily find these corporate blog content through search engines. Here the so-called search engine visibility, that is, to make as many pages as possible by the main search engines included, and when users use related keyword search, the location of these pages and summary information more easily attract users ' attention, so as to achieve the purpose of using search engines to promote the site.

(4) Blog posts can easily increase the number of links to the corporate web site. Access to other related websites is a popular way to promote the site, but when a corporate site is not high visibility and low traffic, it is often difficult to find valuable sites to their own links, through their own blog articles for the company's website to do the link is a logical thing. The qualifications to have a blog post increase the initiative and flexibility of site links, this will not only bring new visitors to the site, but also increase the site's advantage in search engine rankings, that some major search engines such as Google, such as the number of sites by other sites and the quality of the link to calculate its ranking factor.

(5) The study of readers ' behavior can be realized at lower cost. When the content of the blog is more popular, the blog site also becomes the place to communicate with the user, what questions can be put forward in the blog article, the reader can comment, thus can understand the reader to the content view of the blog article, the author also can reply the reader's comment. Of course, you can also set up links to online questionnaires in your blog posts, facilitate the participation of interested readers in the survey, which expands the scope of online questionnaires on the site, while also directly communicating with the reader about the issues in the survey, making the online survey more interactive, resulting in improved online survey results, Also means lower research costs.

(6) Blog is one of the ideal ways to establish the brand effect of authoritative website. As a personal blog, if you want to become an expert in a field, one of the best way is to build their own blog, you can refer to my blog: http://hi.baidu.com/neobux/. If you persist in blogging, the information resources you create will bring you considerable traffic, in these information resources, also include you collect a variety of valuable articles, site links, utilities, etc., these resources for their continuous writing more articles to improve the good help, so as to form a virtuous circle, The accumulation of such resources does not actually require much input, but the rewards are considerable. To the Enterprise blog is the same reason, as long as adhere to a certain area of in-depth research, and enhance the user's multi-level communication, to obtain the user's brand recognition and loyalty provides an effective way.

(7) Blogs reduce potential losses that are overtaken by competitors. In the 2004, blog has become one of the most popular words in the world, not only the number of users participating in the blog writing has grown rapidly, the number of Internet users browsing the content of the blog has also increased dramatically. My personal understanding is that the amount of time spent on blogging has actually been compensated for by other savings, such as what is written for a blog site, which can also be used to update the content of an enterprise's Web site, or to be posted on other media of marketing value. Conversely, if the competitor is overtaken because there is no blog, that loss will be immeasurable.

(8) The blog lets the marketing personnel from the passive media dependence turn to the independent dissemination information. In the traditional marketing mode, enterprises often need to rely on the media to publish enterprise information, not only by a large limit, but also relatively high costs. When marketers have their own blog site, you can publish all the information you want to publish at any time! As long as the information is not in violation of national laws, and information is valuable to users. The emergence of the blog, market personnel marketing ideas and marketing methods brought a significant change, the blog each enterprise, everyone the right to release information freely, how to effectively use this power for the enterprise marketing strategy services, depends on the knowledge of the market personnel background and the application of blog marketing ability and other factors.

Of course, here is necessary to explain that, let the blog play the marketing value of the premise is, to the blog content hosting site to register an account, to obtain the right to publish information, this is not complicated, if you are interested, you may wish to experience first, such as this article mentioned blog Web site.