Eight degree SEO series degree two: keyword strategy

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First of all, talk about the choice of keywords. Keyword selection is the whole optimization process of the basic work, just like an investment, a wrong keyword means a wrong investment. Below eight degrees gives several methods and opinions

1. Select keywords from the customer's point of view

Now a lot of company's website title is the name of the company, so the search is extremely unfavorable. How many users are you looking for in a company name? Of course, like Lenovo, Mengniu and other brand-name enterprises slightly better, these rely on the brand effect, and the general company is difficult to talk about the brand.

2. Ask yourself "What the user is accustomed to use to find our products." In this process can not be mixed with personal thinking, to consider the broad masses of users thinking mode and thinking habits.

3. Use tools to set keywords. Use the Google Keyword tool to help you set up. Enter a keyword, fill in the Verification code, click to get keyword suggestions on it. Display the corresponding keywords of the Advertiser competition degree, the month approximate search volume and average search volume. There are other keywords available for reference, which can also be very good for you to provide long tail keyword .

4. Set the area. According to the characteristics of the product appropriate to set the product area, conducive to user-friendly, more conducive to ranking.

5. Properly add a wrong keyword. Of course, this is only a small part, but it cannot be neglected.

A little bit more about the layout of the keyword, where the keyword appears

1. Site title. Includes the home page and individual cell pages. The keyword appears 2-3 times

2.keyword. Place appropriate keywords, but never repeat, otherwise think cheating.

3.Description description of the Web site. Each page should be described in accordance with the theme of the current page, with appropriate keyword entry.

4. Website Copyright Office. The keyword appears in a very important position.

5. Navigation bar. Navigation bar as far as possible not to make pictures or flash, spiders are difficult to climb. Includes the main navigation bar and the secondary navigation bar.

6. Website main content place.

Precautions

1 It is best not to put the key words here, people are clearly seen to optimize.

2 attention density choice between 3---8%, specific how much control.

3 do not accumulate in a region of keywords, reasonable evenly distributed.

The above is eight degrees of finishing, if you want to reprint please specify Baduseo, thank you for your cooperation