Eight elements of enterprise website design

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Enterprise Website Design 8 elements: The design of a website, should consider the following nine basic factors, these factors on the success of the site has an important impact. Nine site design Success factors: The overall layout, valuable information, speed, graphics and layout design, text readability, page title readability, website navigation, protect personal information statement, words accurate.

1. Overall layout

The homepage of the website is like a propaganda bar or storefront--the first impression to the visitor, all want to give a good impression, don't you?

Generally speaking, good websites should give people the feeling that:

Clean and tidy;

well organized;

Professional standards;

Fascinating。

Web pages should strive to capture, rather than overwhelm, the viewer's attention, too much flicker, color, pull-down menu boxes, pictures and so on can make the visitors at a loss--leaving is the best choice, like some stores, playing deafening fever music, the only decision you have to make is to leave there, the sooner the better.

2. Valuable information

Whether the business site or the personal homepage, you have to provide people with a certain amount of content to retain visitors, because we humans are always mercenary, the first question is always: "What is the use of me?"

So you have to provide something of value, of course not to say that you must provide some free items-free books, free tickets, free vacations, etc.-these "valuable things" can be:

Information;

Entertainment;

Advice;

Help with some problems;

Provide opportunities for contact with like-minded people;

Links to useful Web pages, and so on.

If you are running an enterprise website, you need to provide information about the product or service:

Easy to understand;

Easy to query;

Easy to order.

3. Speed

We all know that the page download speed is the site to retain visitors key factors, if 20-30 seconds can not open a Web page, the average person will be impatient. At a minimum, make sure the home page is as fast as possible, preferably not with large pictures.

You should always remind yourself that the homepage of the website is like a billboard. When driving through a billboard, there is no time to read the detailed instructions above, it is impossible to appreciate the complexity of the design, advertising signs from the front of the flash, must be a moment to impress people.

Online visitors are also "flash over" to ensure that your home page is simple and fast. There are lots of articles on how to increase speed-check download speed, and discard all data that significantly slows down the home page.

4. Graphics and layout design

Graphic and layout design is related to the first impression of the home page, the image should focus on the home page is expected to convey the main message.

If you have a series of commercial sites, you don't have to let overly conspicuous animations appear on the home page-but if your site is a game site, animations will be an essential part of the content.

Picture is the impact of the page download speed of the important reasons, according to experience, the total content of each page to control around 30K can guarantee a more ideal download time. The image between the 6-8k is advisable, each increase of 2K will be extended 1 seconds of download time.

Color is also an important factor affecting the Web page, different colors have different effects on people's feelings, such as:

Red and orange make people excited and make their heart beat faster;

Yellow makes people think of the sun, is a happy color;

Given the effect you want to have on the viewer, choose the appropriate color for the Web page.

When reading Western-formatted text, the eye starts from the top left and the line-by-row view arrives from the bottom and inserts the image without forgetting this feature. Any directional picture should be placed in the Web page of the most important place for the eye, if in the upper left corner of a picture of a bird, the beak should be placed in the viewer's gaze to the middle of the page, rather than the sight of the lead away.

This idea can be used in all pictures:

The face should "look" in the middle of the page;

Car "docking" oriented to the middle of the page;

Roads, neckties, and so on should be positioned to help attract eyes from left to right, from top to bottom.

Always put the site navigation bar on the left side of the page, but also for this consideration-constantly appearing in the viewer's view.

5. Readability of text

We still use the analogy of the billboard to illustrate that the text should be highlighted on the billboard, there should be enough space around. Perhaps you have been to some sites, or crowded text feel like only to get into the head to read, or the dark background to feel like in a very narrow space, and let people feel very depressed. Some background colors are difficult to read, and purple, orange and red are dazzling.

The color of the text is also very important, different browsers have different display effects, and some of the beautiful colors in your browser may not be displayed on other browsers.

Refer to the way the newspaper is organized, design your content columns for easy or quick reading, and even the two columns are better than a full page of visual effects.

Another factor that can improve the readability of text is the font you choose, common fonts (Arial, Times New Roman, Garamond and Courier) are the easiest to read, and special fonts are good for headings, but not for text (just imagine browsing through the entire page of Gothic, How the Script, Westminster, or cloister will feel. Because of the laborious reading, your eyes will soon be tired and have to move to other pages.

See what I mean?

6. Page Title readability

You must try to make your pages easy to read, and you need to use headings and subheadings to segment the document in addition to the columns (dividing the page vertically).

Set the same font for all headings and subheadings, and increase the title font by one number. All headings and subheadings are bold, which makes it easy to identify headings (bold bold) and subheadings (boldface, same size as body text) so that the viewer can see the main points at a glance to find and continue reading interesting content. The importance of the title can be seen, to carefully write each title!

You can also use the whole sentence in bold or in a different color to highlight some content, but do not use difficult to read colors.

7. Website navigation

Because people are accustomed to reading from the right, from the top to the bottom, so the main navigation bar should be placed on the left side of the page, for a longer page, at the bottom of a simple navigation is necessary (as long as two is enough: the home page | At the top of the pages).

After you've identified a pattern that you're satisfied with, it's best to apply this pattern to every page of the same site, so that the viewer knows how to find information.

8. Protect personal Information Statement and customer recommendation letter

For commercial websites, one of the most important things is to ensure the confidence of potential customers, you should clearly tell people how to their interests, hobbies, especially personal privacy, it is necessary to specifically use a page to detail your protection personal information statement, including the visitor's email address confidentiality, how to accept orders, How to summarize information, summarize the purpose of this information, and who can see the basic content such as this information.

Visitors also want to know the responses of your existing customers to your product or service, so it will be helpful if you can quote positive comments from customers who are in good relationship with you.

Don't be afraid to ask customers for testimonials-people are willing to make their own comments worthwhile.

You can also design a customer's recommendation as a Web page, as a reward for the customer's recommendation, and link to the customer's website--a "win".

9. Accurate words

A Web site if only beautiful appearance and the words are wrong, grammatical chaos, is also a failure, the site owners and responsible will have a very bad impact, people will use a lot of derogatory words to evaluate you: carelessness, laziness, layman, no level and so on.

Are you willing to spend your hard-earned money on a person who is not even on your own website?

You can follow the above steps to improve your site production skills;

You can ask people to proofread and edit your work;

You can also make Web pages for you.

All in all, the steps above will help you in many ways, and do not affect the overall effectiveness of your site because of the negligence of certain steps.