Eight evil ways to promote mobile internet app

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Now app is just as hot as real estate, under the influence of the mobile internet industry, a large number of traditional developers into the field of the app, have to do finance, have to do CRM software sales, have to do real estate, and so on, sweep code download app way everywhere, many traditional developers do not know the app industry is already the Red Sea, These people are standing "by the sea", preparing to "launch", while the app developers in the Red Sea are running out of their apps in the Red Sea of the app for the sake of users, looking for data for investors, and dreaming of future fortunes. These methods are not the normal way to promote the app's skills, but also the author hearsay, from their promotional methods to see the shadow of the year, if you are the industry veteran Daniel, please skip.

The first type: Brush list

The brush list was exposed at the end of 2010 and may have been very hot before later this topic by a large number of industry media exposure, when the famous exposure event is said to everyone's cheat forgot to close, the results of the flow of brush more than Yahoo, brush list in the industry is very hot, but for people outside the industry, or some confused. The so-called "brush list" is to download the App Store on a fake way to get a top chance to get the real users, this and the SP's self consumption business similar. Brush List of the early stage is mainly brush the App Store, and then Apple constantly modify ranking algorithm, resulting in the cost of the brush list is soaring. The current brush list has spread to the Android channel, the main reason is due to channel centralization and app growth, there has been "gruel" situation, the domestic top ten Android channels have also been the goal of the brush list. The list destroys the App store's ranking mechanism, making many app store operators "miserable", the most painful than the people in the App Store, the algorithm is constantly cracked, to modify the algorithm every day, while the brush list also let those who brush the list of institutions to make a full pot, but can be able to brush the list of tyrants or tyrants, Dick Silk developers are still in the exclaiming.

The second type: the integral wall

If the first approach is for traffic platforms, so this second way is for users, the domestic hundreds of ad league in order to promote The advertiser's app, have to use a more talented way to stimulate users to download their app, this is the integration wall, those add the integration wall of the app, Users encounter checkpoints when they have to click on the pop-up points to download the app to get a better "resurrection" opportunity, of course, the integration wall is also in front of development, before the integral wall is cumulative points, change gifts, now the integral wall is directly sent money. Only from the Apple crackdown on the brush list, we have some honesty, so the integration wall has become the second way to the list, compared to the first, the users of the integration wall is very real, but the activity is a little low.

The third type: Brush review

It's not quite known before the review. Later saw the "Flappy Bird" fire, a large number of app developers suddenly found that the original brush comments can also be washed up in the App Store rankings, so, the brush list of the machine again start, brush comments, the results last week to see an article said, Apple has punished one app and deleted 40,000 comments. Imagine the Apple list operators must be very upset, every day in order to maintain a normal ranking, every day and these cheaters struggle. For the App Store, in order to download the volume, for the App Store, the industry promoter is really eight-recount.

The fourth type: app-making for Shell-changing

This is the latest discovery, the App Store for the latest app has a period of exposure, for the new app can bring some raw traffic, but also the App store for the new app, but this tool seems to be found by many malicious developers, they develop an app, Submitted online, change your own app to a skin, name it, submit it again, keep changing the skin, rename it, then, every short exposure opportunity can bring some traffic, so that each app is added to the same app ads, then the equivalent of draining from the App Store. I just want to say, it's so talented.

The fifth type: Pirated Cottage app Drainage

Compared to the fourth method, the fifth method is very immoral, shanzhai or pirated other people's app, and then add ads, upload to the Third-party App Store, make the flow to make money, some small ad league, no developers to do their ads, they pirated other people's apps, put ads, drainage to make money. They have the same assembly line, batch pirated hundreds of apps, added hundreds of ads, is called add up, always earn traffic, or drainage to their own app, or sell ads to make money, of course, this is also a kind of app, if one day you download to the Sina Weibo with ads, micro-letters, QQ and other words, That must not be true.

Type Sixth: Silent installation

Open Q every day, often see the group, silent channels, a large quantity. I think how many users, the so-called silence is, you sleep in the middle of the night, your mobile phone suddenly downloaded a lot of app, and then automatically open, automatic networking, and then automatically uninstall, the next day woke up with the same, but the beginning of the month did not run out of traffic for a few days. This and the original SP black buckle really no difference, the key is the SP's dark button can also find out who the money, silent, you do not know is the mobile phone on that app dry bad, silent most of the occurrence is because the cell phone permissions are root, some app got the highest authority of the mobile phone, and then began to work in the middle of the night , however, it is said that some apps with push function can also be installed directly on the mobile phone app, this is the same as the Trojan. So I warn you, don't mess with the root cell phone, of course, there are three mobile phone manufacturers for money preset Some can be silent app in the user's mobile phone, this is a way is black, but, if operators see this method of estimation will be very like, selling traffic are sold hair. So, please go to the regular website, download the regular app, do not easily root mobile phone.

The seventh type: Virus app Drainage

The seventh app promotion Way and the sixth kind basically similar, the only difference is that more harm, take some well-known app to make viruses, control countless mobile phones, like control of the army, a command to go, hundreds of thousands of of apps are downloading your app, your app traffic is naturally rising.

The eighth type: Countless second-hand mobile phone brush flow

Last time someone was exposed on a micro-letter, someone used a lot of second-hand mobile phone brush the flow of events, the results were quickly deleted, which can be seen using a large number of second-hand mobile phone brush app is also a business, on the one hand, the data is true, on the one hand can also control the degree of activity, now advertisers not only require activation, but also This to promote the app of those channel business is not small pressure, is the so-called villains, outsmart, through the Chich automatic download, automatic activation, can also create a lot of active.

Finally, the author of some of the sentiment, now many do the app business, most of them are not really for the dream, the real dream of that is Lei, do not KPI, is Zhou, in order to product, they these people are really for the dream, and these app entrepreneurs for what? On the one hand, for investment, Get a lot of data as soon as possible to invest, on the one hand to make money, there are countless investors also to make money, to invest in a product as soon as possible IPO, through the app interface, and their way, to see the app behind the "people" of the endless greed, product bubbles and capital bubbles are spreading across the industry, A lot of apps are just a flash in the pan, when the prosperity behind, only the real products to achieve success and dream.

Author: Mobile Internet Jianhua, micro-letter: tianyi86913 affirmed that any media forwarding this article must retain the author's personal name and micro-signal, the source, otherwise will be infringing the copyright to you.