Eight factors affecting search engine rankings

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Do the site most people are very concerned about the search engine situation, especially those seor, for the search engine of every little changes are also abnormal care.

Keep the site's search engine collection, maintain and improve the Site keyword ranking is a lot of webmaster goals, after all, on the Internet, search engines are the largest flow entrance.

We believe that the initiative to do some so-called SEO optimization, or to curry favor with the habits of search engines, but to optimize, but for their own site. As a webmaster, we should work on the site from the body, reduce the site by the search engines do not think it is appropriate or will give the site deduction factor. By that time, even if the search engine ranking rules How to change, estimated your rankings and included will not have too much volatility.

The following 8 hidden dangers for search engines, is fatal, these hidden factors affect a lot of sites in the search engine included. If your site has the following problems, you should try to repair or optimize, for the performance of the site should be good.

1, about friendship links, in the end should how chain?

Many seoer are very attached to the site's links, the lack of high-quality import links. High-quality external links to improve the weight and trust of the site has a very high role. If the site lacks high-quality external links, Google may think the site lacks quality and authority.

But many of the links to a lot of websites are reciprocal links. Reciprocal links in the search engine's weight has been getting smaller, and if the site too many reciprocal links will certainly give the search engine bad impression. That's because if most of the external links are not relevant to your site. In the search engine optimization process outside the link construction, the link relevance is very important.

Another problem is that some sites do not export links, you may not expect, no import links will affect the site scoring, the same site if there is no export links, it is also problematic. Imagine the next closed web site, how can it be a high-quality site?

Of course, the chain is not the more the better, if the link to a low quality site or even some junk site will seriously affect the site in the search engine performance, and may even be punished by K.

2, the content of the site refinement, do not ask for more.

In fact, the content of the site is no matter, as long as the site can have a continuous topic, such as a network of topics, is the search engine more preference. If too many pages are duplicate content, the weight of the site is certainly not very high. Although some people say that copying content will not affect the site's keyword rankings and included, but too much duplication of content is certainly not a good thing, the continuity of the content of the site is very important.

Everything talk about what all of the site will not be a boutique site, and its original rate is bound to be very skeptical, so the content of the site in addition to many, but also to have the original, more to encourage users to create content for you, but also more original content.

This requires site builders to analyze, a site users have no common attributes? There must be some, such as music users like to enjoy the online entertainment, so you can grasp the common entertainment properties of users to develop the characteristics of the site. So how to meet their entertainment attributes? Games, is a good choice, of course, now let the general Web site to develop the game, not too realistic, but to join a popular web game platform, it is a good choice, so that you highlight the characteristics of similar sites in the advantages!

3, many of the pages are lack of substantive content.

The short article must involve the content quality high and low question. Each page is a few words to end the content, not a high-quality Web site performance.

4, Meta keywords list more than 5 keywords.

5, each page of the meta description are the same.

The same meta description is not a seoer. WordPress meta optimization can refer to here and here.

6. The alt label for the picture is too long.

A few words for the alt description of the picture are sufficient, and too much description may be the expression of a stack of keywords.

7, hidden text or similar hidden text.

Hidden text in several major search engines are absolutely the reason for K. I personally understand that a similar hidden text should be text with a background color.

8, too many down machine.

Website and server stability for the site is indexed by search engines and keyword rankings are very important. So choose a suitable service provider.

The factors that affect the performance of the site in the search engine are certainly not just these, but also can refer to the impact of the search engine ranking factors this article. As a webmaster, or hope that the site has a better performance of the webmaster should pay attention to these factors. If the site involved in the search engine penalty rules, then basically do not have to consider the site's keyword performance. Preventive, the good quality of the site itself, to avoid the existence of hidden Web site is the site based on the basic search engine.