Eight basic steps for quick and effective mastery of website SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do SEO also need to do more efforts, not only to find links, everywhere to post on the line, the successful webmaster always from a certain height to engage in SEO work, and not only do those every webmaster will do copy, paste, and then post.

1. Familiar with the Web page code (HTML, JS, etc.)

Search engine spiders are directly crawling web code to get information. The purpose of your Web page modification is to make the spider crawl through the page effortlessly and get the key information you want it to get! Of course you have no way to control the search engine, but you have the means to change the page. Familiar with Web page code HTML writing (which includes title, Meta, Header, BodyText, Alt, Tag, JS, etc.), and master the standard of the Seoer, is the basic knowledge that the students need to master. Of course, if there is a Web programming foundation will be better!

2. Familiar with the website structure

If you don't understand the architecture of a website, how do you modify it? This is a bit complicated, involving a number of aspects, including the site domain name, server (or space), page technology, web design, website features, program development and database (at least to understand) and so on everything and website construction operation. There is no need for you to be proficient (that is also impossible), at least to understand.

3. Psychology

To be specific, it should be search psychology. Take the choice of key words, keyword locking and selection is the beginning of SEO work, but also the most important step to determine the benefits. Keyword locking involves a wide range of aspects, ranging from the difficulty of keywords (keyworddifficulty), keyword attributes (traffic and conversion rates) to search psychology research. For example, when users are searching for "Newyorkcheaphotel", they really don't expect cheap and bad hotels, but want to see a big discount at a hotel like Hilton or Sheraton. So it is very important to understand the search habits and search Psychology of the search people, but it is also very complicated.

4. Very well organized language skills

Now the SEO industry generally think one of the most important factors. Linking up is to help your site get links to other sites in a variety of ways. Linkbuilding a lot of ways, including: Submit paid and free directory sites (such as: Yahoodirectory;dmoz), exchange, paid links, and creative links and so on. Whether your site is locked in Yahoo or google,linkbuilding is definitely one of the key determinants of ranking. Then in these processes you will use a lot of language, many directories are collected manually, many exchange links are to use text to organize and exchange communication, if your language organization is very awkward, so the chances of success when let small. Moreover, the page content enhancement (contentmapping), the website content and the corresponding key word makes the most appropriate fusion is the very important step, then this "the most appropriate fusion" and the language organization ability is inseparable.

5. Analytical and observational capabilities (analysisandmonitoring)

SEO is not you follow guideline once done is all right, continuous analysis and observation is absolutely necessary. For example, continuous tracking of the key words and decline, analysis of keyword ranking problem, solve the ranking dilemma, to understand the search engine every update the focus and characteristics, these are the daily work of SEO. Did you do it?

6. Data analysis and integration capabilities (Statisticsanalysis)

This part is to the effectiveness of SEO implementation analysis.

First of course to understand the site before and after the data changes (increase in the number of visitors, and the proportion of visitors to change, through the search engine to understand the visitor visits, the overall conversion rate of the site changes, etc.), the higher the mastery of data, more able to understand the changes before and after implementation. In addition, it is better to know the correct choice of keywords through the presentation of data. By understanding the visitors from different keywords into the site after the conversion rate (conversion), average stay Time (avg.timeonsite) and so on, to return to the original keyword locking strategy is correct, of course, can also be the key word adjustment, improve the effectiveness of the implementation of SEO.

7, outside the SEO technology means, precipitation flow

Of course, we can not rely entirely on search engines, to understand the importance of real traffic, a website, if all rely on the popular keyword pull over the words, one open your station, disappointed, hurriedly put your station off, such a flow of no practical significance, to promote the site, It is important to draw the flow of traffic that is real and effective.

So rely on Baidu to attract traffic, but also to be able to precipitate these flows, which requires your station has enough stickiness. I once knew a stationmaster, the site's IP is not particularly much, most of them are from Baidu, but his station is a characteristic of the basic flow can precipitate down, users are very active, not only on his site has many users to write original articles, but also by the user to bring a considerable income. His approach is to join a web game platform bubble play Popwan, when users indulge in the time, will spontaneously posted on the site to discuss, Exchange games and so on, and even users in the game to recharge, he can also draw a considerable percentage.

8. Continuous Innovation Ability

Search engine is constantly adjusting the strategy to deal with the growth of the content of the Web page, SEO methods are constantly adjusting, try and innovate a variety of methods, so that search engines always favor your site, need to have a strong sense of innovation. Of course, except for cheating.