Eight important points to write and promote articles

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Website promotion is inseparable from the promotion of search engine articles, a good promotional articles must have a purpose, can not be written at will, to fully consider the title of attraction, the density of keywords, the general guide, the content of the readability and marketing, title and keyword matching, content and keyword relevance, Content in the Anchor text link with the URL link, promote the article published site, and so on, the only way to write a search engine like to promote the article. Below, the fingers according to the above writing points, combined with personal work practice, share with you how to write a good promotional articles, hoping to play a valuable effect.

The attraction of the title

The title is undoubtedly the most important to promote the article, the general title is only a summary of the content of the article, and excellent title to attract users to click for the purpose, so the birth of a lot of "title Party." Promote the title of the article can be appropriate exaggeration, in general, to use the title of the two words to attract the greatest degree of attention, to rationalize the use of people like to dig secret curiosity and exploration of desire to create a "shocking" artistic effect. If you can't do that, you can also use a clear, concise title to describe your industry, product, region, service, and, of course, a slightly less effective result.

Second, the title and keyword matching degree

Search engine for the promotion of the article, the purpose is very strong, in addition to attract visitors to the direct click, often also need to be in search engines such as Baidu to get better keyword rankings, and affect the keyword ranking of one of the factors (Impact keyword ranking factor is very much, here only discussion title) is the title and keyword matching degree.

Simply say is the title to reflect your keywords, this keyword should not be too much, the best a title only nested a keyword, the keyword and the article guidance (or summary) and the text of the core keywords to maintain consistent.

There are two principles to be followed when inserting keywords in headings, one is "complete" and the other is "front". "Integrity" means that the keyword in the title is not a last resort case (such as serious impact on the title of the statement fluent, etc.) do not split, should try to remain intact, the purpose is to keep the title and keyword high matching degree. And "rely on" refers to the theory that the title of the keyword should be placed on the front, because the title of the more before the word by the search engine given the weight is often higher.

Iii. the generality of the guidance

As the name suggests, the guide (or abstract) is to promote the content of the summary of the article, the purpose is to enable visitors to quickly understand the effect of the article, improve the user experience degree. The guide generally appears in the first paragraph of the article, we suggest must be pure handwriting, mainly to original, try not to copy. The number of words to guide is not too much, but it is best to appear core keywords 1-2 times.

Iv. readability and marketing of content

The readability and marketing of the article are often contradictory, marketing is too strong on the tendency and advertising, credibility greatly compromised, not good publicity effect, and if blindly emphasize the readability of the article, and lost the significance of the promotion of the article, leading to the viewer read the article went away. Therefore, the good promotion article must combine the readability and the marketing sex.

V. Relevance of content and keywords

The same as the title, guide, article content should also contain keywords, and more importantly, the content of the article must be related to the core keywords, can not promote the keyword is a, and your article content discussed is B, because, search engine index keyword rankings, will promote the content of the article and keyword relevance into consideration.

The anchor text link in content and URL link

To promote the article must be targeted to add anchor text links and URL links, the purpose of doing so is to pass the weight of the article, the second is to guide the user clicks, the third is to improve the collection rate of relevant articles in the station. Generally speaking, the anchor text link 1-3 is advisable, the text of the link is mostly the key word of the article, attention wants to be as bold as possible to show, and try not to link the same text to two different URLs. and web site links generally put in the promotion of the end of the article, you can recommend related articles, can also be marked articles fixed address, generally not recommended to add too much, 1-2 is advisable.

Seven, the promotion article density of keywords

Promote the article's keyword density does not unify the standard, some people say 8% suitable, some say 10% suitable, we propose according to the promotion keyword situation, takes into account the article fourth "The content readability and the marketing sex", the flexible setting. In addition to the above headings, in the guidance of the keyword nesting, the article in the body of the keyword nesting is also very important, to adhere to the "decentralized", "natural" nesting principles, a reasonable spread of multiple keywords to the article paragraph, do not repeat the stack, the best state is the natural nesting of keywords into the statement, without affecting the readability of the statement , it needs to be carefully pondered.

Eight, the promotion article publishes the website

Promotional articles to be published to be visitors to see or search, in addition to publishing to their own website, can also be used to pick, recommend, share, submit, false original two releases and other forms will you promote the article published to the weight of high, included block, ranked good site, such as published to: A5 Forum, 58 with the city, the classification, Tianya Forum, Baidu Space, net, Sina Blog, webmaster Station, 28 push and other websites.

The above is a snap to share the "writing to promote the eight items of attention," because of my limited technical level, the lack of hope that everyone haihan, hoping to provide a little reference and suggestions for network promotion staff, welcome to discuss, exchange and criticism. This article starting from the classification information network, the original address: http://www.80time.net/id-16295.html welcome everyone to share, please indicate the source of the link, bese.