Eight issues to be aware of when designing URLs

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URL design, we should plan ahead, should be from the user experience and search engine spider experience, the overall should be clear, friendly, convenient memory, and then also appropriate to consider the impact of search engine rankings, URL design we can from the following points to start:

1. The shorter the URL the better

This is mainly for the user experience, for search engines, no more than 1000 letters are no problem, but if you do not consider the user experience, really use such a long URL, users seem to have some trouble, someone did the experiment, in search engine search results, A shorter URL appears at the bottom of a long URL, and a shorter URL has a 2.5 times-fold click rate for a longer URL. and shorter URLs are also more conducive to replication and dissemination.

2, the URL to avoid too many parameters

In the design of the URL, we try to use a static URL, if for some reason, can not use static URLs, and must use a dynamic URL, the parameters in the URL should be minimized, There are no more than three references in the www.bencao8.com, and in general, 2-3 parameters are available. Too many parameters not only the user looks difficult, to include may also cause a certain problem.

3, the directory level as little as possible

This refers to the directory hierarchy refers to the physical directory structure, we are in the URL design, minimize the directory hierarchy, so that the URL shortened. According to observation, Baidu especially prefers a less directory-level page.

4, file name and directory name to be descriptive

File name and directory with descriptive, not only let the user can see at a glance what this page is about, the user experience is more friendly, and search engines prefer such URLs.

5, the URL contains keywords

Keywords appear in the URL, you can improve a certain degree of relevance, especially for the English station, this is very important, the keyword appears to be better before, that is, the best in the domain name, followed by the appearance in the directory name, For example, my www.dubaohua.com is doing this, and finally, it appears in the filename. But do not appear the phenomenon of keyword accumulation.

6, all the letters in the URL in lowercase

Here are the following reasons:

(1), all in lowercase, easier to enter, do not have to because of the combination of case error

(2), some servers are case-sensitive, such as the LUnix server, so that when the webmaster to do the link or user input, will be due to the case of the size of 404 errors, and the robots are case-sensitive, if the size of the wrong, may cause a serious problem can not be included.

7. Use of conjunctions

If there are two words in the directory or in the file name, the general recommendation is to use the middle line (-) to separate, remember not to use underscores or other characters, in the search engine, the underscore as a space to deal with the underline is ignored, For example, Seo-lunwen will be read as SEO and Lunwen.

8. Use directory form or file form

Most of the CMS system can set the URL of the page as a directory or file format, some friends think that the form of the table of contents than file form the weight of a little higher, no matter which form of the URL to use, the source of the article: http://www.2zhuzhu.com reproduced Please specify the source, thank you! Weight should not be much worse, basically can ignore the weight difference between the two, use the form of a table of contents has an advantage, later if the replacement of other programming languages, URLs can not change, also do not have to go through special processing, and file format of the URL may file extensions will change, need to do a certain URL rewrite processing.