Eight kinds of qualities required by the Internet

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With the rapid development of the network era, enterprises, businesses and even individuals in the demand for online advertising is expanding, a large number of talents to the network pushing the industry influx. The reporter interviewed the network hand-pushing industry authority personage network pushing hands the landlord, together explores the current network pushing hands industry present situation, as well as what kind of network hand-pushing talent can cater to today's network pushing hands industry's demand and development.

The network pushes the landlord to put forward: "The network promotion demand and the network promotion practitioner present the blowout type growth is leading to the entire network public relations and the network advertisement industry to shuffle the stage." The Network Promotion Service unit and individual quality are uneven, the promotion way pluralism, the promotion service object complication, many merchant treats the network pushing hands as well as the network marketing entire profession to hold the wait-and-see attitude, and the distrust attitude. Of course, there are many businesses have tasted this economic and affordable promotion model of sweetness. ”

Nowadays many people do not know how to become a network pushing hands, the network hand-pushing and network PR team for future self-development and network marketing the future direction of the grasp is also relatively vague. To this network hand-pushing landlord to today's network advertising form made a general analysis and put forward the following eight points "the necessary quality of network pushing hands" for businesses and individuals to choose promotional services for reference, also for some new entry-level network hands and network PR in the future study and work to do guide and reference.

The network hand-pushing landlord said: "Now the network has become a successful business in all walks of life, Alibaba, Wanglaoji, Pepsi-Cola, Toyota and other well-known brands of network marketing success so that businessmen see: Network platform hidden huge commercial value and advertising value."

As the pioneer of the soft advertisement promotion and the event hype, the network pushing hands are showing up in the marketing incident, and the development of the network impels every network pusher to keep on progressing and perfecting himself.

Today is the heyday of WEB2.0, Internet marketers if they want to become a new era of network marketing will have to fully develop their own, improve themselves. Macro-thinking must comprehensively grasp the trend of network and market development, cultivate a comprehensive marketing concept, multi-angle of public relations strategy, micro to in-depth technical aspects, acquire more network knowledge and promote public relations skills. ”

The network hands the landlord according to today and the future market demand simple list some network pushing hands need the necessary ability and quality, for the study stage of pushing hands to discuss.

1, soft wen marketing. Soft paper marketing is the promotion of the network of the Magic weapon, but also the essence of soft advertising and the core part. Today, hard advertising has slowly been accepted by people in recent years soft advertising and event hype burst out of the power to amaze you. One event to create a brand and shops so many people understand a truth: now, the first thing to do is not want to sell anything, but want to first how to go super to make a brand, every hand-pushing psychology must have a concept is how to combine the big background do a successful hype, including news hype and forum portal hype, The second is what kind of industry suitable for what kind of soft marketing, what kind of soft writing can best and consumer psychology to achieve good advertising effect.

2. Interactive marketing. The concept of interactive marketing for the Forum soft Marketing, in a piece of advertising text to guide netizens to participate in the discussion, rather than a big call to the ads and fled. Forum soft writing to have a point of attraction, but also to have a memorable content and let the Internet users have controversial topic, pushing hands to the bush, to stir up the flames so that contradictions to maximize. The maximization of this contradiction is not to allow others to evaluate the brand is good and bad, but through the controversial brand theme-related topics to let people deeply remember this brand, such as brain platinum, when people are debating the hate of TV ads, Shi Yuzhu's sad Road, Shi Yuzhu's shrewd place, Brain Platinum This brand has been deeply imprinted in people's mind ...

3. Website planning. Many network pushing hands think that the site planning is a technical engineer, nothing to do with their own. In fact, the site planning should first be a brand to use network platform to do the first step of marketing, is the vast number of Internet users contact the corporate brand of a window. Whether a star or a product to the consumer's first impression is very important, if the first impression is good, he may become your lifelong loyal fans. Therefore, the network pushing hands must understand the site planning, including the structure of the site, layout, art, content, the promotion of the site, the site's flow rankings, the speed of the opening of the site and so on factors to be considered. A successful network pusher must be able to accompany a brand to grow up together, including his network marketing, so the steps and procedures are to be given very good advice, and even traditional media advertising and online promotion and so on the model should be in-depth to understand and explore.

4, SEO and search engine promotion. July 16, CNNIC (China Internet Network Information Center) released the 24th China Internet Development Statistics Report, the report shows that in the first half of this year, China's internet users have reached 338 million, continue to lead the global Internet; As of June 2009, 69.4% of netizens used search engines. Visible, the network world basically all of the website all the site and search engine out of the relationship, are subject to search engine constraints, which stems from people's dependence on search engines. Baidu in China to 65.8% of the market share ahead of other peer rivals. Network pushing hands must be familiar with the SEO technology and Baidu to promote the process, price, effect, keyword selection and effect evaluation.

5. Network Marketing. The scope of network marketing is very wide, but the classification seems to be relatively easy to understand. Network marketing can be called network resources integration and promotion means and the use of network platform marketing behavior. In general, according to the different marketing means can be divided into: soft advertising marketing and hard advertising marketing. Soft advertising marketing is divided into: News marketing, forum portal marketing, MSN and other chat tools marketing, im and mail marketing, blog marketing, MSN Community Marketing. Hard advertising is the main way to promote: In all walks of life web sites and portals through pictures, text and video of the way to carry out hard advertising, but also includes the Site window, Chat tool window and skin and other ways of advertising. Generally speaking, hard advertising reading for consumers is a passive behavior is sometimes a compulsive reading, easy to make consumers hate, and a lot of hard advertising is the nature of spam ads. Soft advertising also has shortcomings, many times easily misleading netizens, through the title party, false events and so on to facilitate the transmission of advertising information easily let people

Feel a kind of deceived feeling, so soft when the promotion of the time must pay attention to the article and pictures of interest and value, to let netizens read up to feel valuable, even if see through this is advertising also want to sigh this soft ads do clever beautiful.

6. Crisis pr. Every brand must be prepared for crisis PR, the so-called public opinion monitoring, that is, through the network channel time to pay attention to their brand reputation reputation, always grasp the public opinion and the media on the brand's various comments. Negative news can exist but cannot be developed into a situation that cannot be controlled. A forum on the "Toyota car accident was smashed" post for Toyota car caused a huge loss, word-of-mouth spread fast, less than half a year all car users and car potential customers know how vulnerable Toyota car is. If the first time found this post, can effectively control its spread, contact the parties and the Forum editor temporarily affixed, and with the parties to explore the truth of things and things and the original intention of the post and so on, perhaps things will not develop later stage.

7, the network pushing hands. Internet hands-pushing landlords said that the network to understand the hands of the Internet to understand their own first. , we must first plan how to develop ourselves, know what you want to learn every day, what to understand. First of all, the news is the network push hands every day must pay attention to the matter, the news media itself with the network promotion has inextricably linked, regular attention to some news events, media industry events, and constantly grasp the network, media trends and the form of today's society. Second, we should continue to learn network technology, marketing knowledge, psychology knowledge, economics knowledge. These are the network hands must have the professional knowledge and skills, if you want to work with large enterprises, large brands, network hands-pushing companies should at least ensure that their team more than 80% of the members have a bachelor degree or above. Third, PR skills. Public relations skills facing the direction of two, one is the customer, one is the vast number of consumers. First of all you should be, as well as bombast, the most basic you have to be able to make clear what you do, can tell the customer what you can bring to them, how effective.

8. Long-term strategic thinking and patience. Network Marketing sometimes has hysteresis, such as soft text promotion. The acceptance of the information + curiosity + multiple assessment + only constitute the motivation of consumption behavior, not your ads out of the immediate will bring benefits and transactions. So every Internet pusher in the promotion of a product to have a long-term plan, you have to identify your short-term, medium and long-term promotion will bring to customers what kind of effect, the difference is where. Brand building is a long-term behavior, many brands in the history of thousands of years after hundreds of years of accumulation of precipitation down, and how we can accelerate the process. Brand building is not a one-time hype, but a long-term plan. But the powerful hype can indeed achieve short-term goals such as Shi Yuzhu's brain platinum. However, a brand to have long-term goals must remember three or four steps: Brand Hype + quality + Word-of-mouth Marketing + public opinion monitoring.