Eight major errors that occur when you execute an SEO project

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Recently, the discovery of the SEO industry began to become active, and some customers are beginning to understand what is the real search engine optimization, and then produced the mainstream of the SEO project, but through some understanding, found that many seoer in the implementation process will often appear some errors, Affects the entire SEO project execution time even affects to the effect, the point Shi Xiaopeng to combine own opinion in the previous SEO project some actual encounters question summarizes. I hope we can discuss it together.

I. Lack of clear project objectives

In the initial stage of the SEO project, should be linked with the whole marketing strategy, it should be said that the effect of SEO is the whole marketing strategy in an embodiment of the effect, if the simple research SEO, will make the SEO in the execution of the time is arbitrary.

Second, with a single ranking to measure the entire SEO work

Although the site of some keywords rankings for a site means traffic, but a keyword does not give the overall marketing to bring much benefit, but need the overall measurement. What is the focus of marketing? Does a key word change a lot of orders and expected brand benefits? The answer is no.

Third, select a single search engine

This in the SEO industry has a clear distinction, some people like Google, some people like Baidu ... Vegetables radish strokes, but to know, SEO should not be so narrow vision, now in the search field is not a single large, to take into account the other search engines. Of course, in the early days to analyze what the group is facing? What do they like? Instead of seoer personal hobbies and interests.

Four, seo forget everything, only ranked

This seems to be relatively easy to make mistakes, ranking up everything seems to have. Not really, imagine, when a client comes to your site through a search behavior, but found no way to read, the overall no customer experience, can not keep the browser, the development of customers, the only fate is to be abandoned by the browser, or even by SE abandoned, then the work of SEO is in vain, because it can not produce value.

Five, SEO relies on means, not by cognitive

In the process of communication with a lot of customers, they always feel that SEO is magical, that his site has been good, do not change the site, anyway, through the same techniques can have rankings. SEO by not means, a SEO project implementation, in fact, early in the beginning of the planning site should be considered good, how to plan the content of the site, according to the point of the stone in the definition of SEO:

Follow the search engine principles, the Web site structure, Web language and interactive diplomacy between the site planning and deployment of reasonable, to improve the search performance of the site in search engines, thereby increasing the possibility of customers to find and visit the site of such a process. Search engine optimization is also a scientific concept of development and methodology, which develops with the development of search engines and promotes the development of search engines.

Search engine optimization is a way of expression, need to have a whole strategy to grasp. What needs to be done, what to give up, what to change. This is SEO a policy issue.

Six, not accurate analysis of keyword.

This point is the SEO in the work, no goals, also do not know how to determine the correct SEO strategy, in the implementation of SEO projects, should be timely communication with customers to understand their needs, understand their products and services. On this point, you should select some keyword tools. Get the most valuable operable phrases.

There is no right link strategy.

To know, the link is now SEO project implementation when an indispensable link, many seoer in the implementation of the general for links and links, there is a count of one, there is no correlation. This greatly reduces the likelihood that the site will be accessed through other sites.

Viii. no good operation mode and no progress report

In the domestic, a lot of SEO ignore this ring. When doing SEO, foreign enterprises often ask the performer to have a general timetable and a report for each fixed period. In fact, through such as progress reports and execution logs. The whole process of SEO is recorded for seoer is a very important rational accumulation. is also a guarantee for customers.

Conclusion: SEO is an art. SEO work will be standardized to make the SEO has a greater market.