Eight property developers say they are not going to follow suit to reduce prices

Ye Guojing Huang Yesterday, Evergrande (03333.HK) announced in Hong Kong that all the group's products would be discounted to 85 percent external sales.　　However, other real estate developers apparently do not intend to "follow suit" for the time being. Yesterday evening, "the first financial daily" reporter called Shanghai Poly Real Estate Development Co., Ltd., chairman of the Chen Orange, her answer is: a property developers to reduce prices, and can not become poly real estate determines whether the basis for price adjustment. The company has its own judgment on the future market trend.　　As far as Shanghai region is concerned, the company has no price reduction plan. Heng Sheng Real Estate (00845.HK), a business trip in Hong Kong, CEO Cheng told the newspaper, in May and June this year, Hengsheng real estate will have new projects to market sales. For pricing, there is no "capital preservation Sale" idea.　　The company will set a reasonable price according to the market change. "The price-cutting move of Evergrande is probably based on the expectation that the market will look down in the future, and that it has taken the wise strategy of cash as king."　　"Fuli Real Estate (02777.HK) Shanghai company General manager Zhang Wei said in the telephone interview, in fact, the current Evergrande Real estate is not lack of cash flow.　　Zhang Weixiong said, the real estate Shanghai company under the sale of the project, on the one hand inventory is not much;　　However, Zhang Wei personally believes that when the sales of local production companies in 2009, after the extraordinary growth in the Shanghai housing market price downward pressure, the specific price reduction is not yet estimated.　　Shanghai Longhu Real Estate Development Co., Ltd. marketing vice President Gao said to our correspondent, at present, Longhu property Shanghai company will not follow up the price reduction. High-late Qing said, in the face of macro-control in-depth, the developer camp for future emergence of differentiation attitude. If the market has been "weak city", developers in the consumption of "fodder" will accelerate the "to inventory." "In the market downward stage, the promotion method may have many kinds, the price falls is one of them." You can actually do it in a more subtle and covert way.　　"In neighboring Shanghai, another property market city of Hangzhou, Greentown and other developers are being tested." April 29, the Greentown is located in Hangzhou Jiubao "Lijiang Apartment", outside the first-line Riverview, the plate is becoming the Hangzhou market vane. Yesterday evening, Hangzhou official "Transparent sale of the network" shows that the disk into the online pre (sales) Total 221 sets of sales, has been pre (sales) of 7 sets of total sales.　　In other words, 1 days pre (sales) sales of 1 sets, hot snapped shengjing has gone.　　Reporter asked Lijiang apartments and the other parts of the green House will give up the "no price" strategy, a source inside the Greentown said the company has no discount sales decision announced. Golden Land Group Dong Xu Jiajun in an interview with this newspaper, said the company is currently available to sell less, will not be sold for the time being, "the whole company management has not made a decision to adjust the marketing strategy, the next will observe for a while."　　”Shekou in Shenzhen, China Merchants Real Estate Garden 5 is being sold, the previous April 21 had a small increase in prices, the current average price of 29,000 yuan per square meter.　　China Merchants Real Estate marketing Center General manager Wang Drilling in the interview, said the company currently has no price reduction plan.　　Wang Drilling believes that, from the whole market, the next phase will certainly have a certain range of price reduction process, but the decision factor of the price reduction is mainly in the location differences, the surrounding areas of the city may be the first to reduce prices, but the developers may not be the price of a strong city center project to carry out Wang Drilling said that even if the Shenzhen developers have not carried out a clear price reduction, but the May opening of some real estate sales price has been lower than previously expected. As the first open property in Shenzhen Baoan Central area in 2010, the newly opened high-fat Fifth Avenue opened on the average price of 24,000 yuan/square meters, compared to one months ago, reduced by 6000 yuan/square meters; Longhua latent long man haining real estate starting from the price of 22,000 yuan/square meters, compared to the new deal before the proposed prices have been reduced by 4000 yuan Square。