Eight years of dedicated security software on a mobile phone

The first Chinese mobile internet company to be listed in the U.S., a mobile phone focused on the security software for eight years, but not peer as a competitor of security software, what is the Net Qin doing?

Yes, speaking of NetQin, most of the younger generation don't know much about its history. For the older generation of internet people, the Network Qin in their eyes, is not a security software business. And for some cock silk, small white, even far to Africa and India's international friends, the NetQin is their nightmare. But from another point of view, NetQin is more like a fraud than a capital swindle.

A eight-year enterprise, starting from 05 to date, once brilliant, relying on their own manufacturing virus, their own killing virus, and then forced users to upgrade the cost of anti-virus means, mercilessly brush a sum of money. After being 315 blows, the rogue means is exposed, and the Net Qin is pointed at is 360 in the back to open the gun.

This history has been unable to verify, in the end was not 360 opened the gun, is not important. The important thing is, the Net Qin still has very good, also had very dashing.

A security software that is not considered a competitor by peers

2005, the Network Qin started, claiming to be the first dedicated mobile phone antivirus professional team. But so far, everyone has been very clear, in the year, the mobile phone is not intelligent, the virus is very rare. So since there is no virus, we have to create a virus. But the Network Qin play very smart, first claimed that they can antivirus, and then induce users to download.

When the user more and more, then their own production of poison, and then through their own software spread to the phone inside, and then their own anti-virus, it is very easy.

But now it is not popular, because too arrogant, so was 315 reported. So we invented a more sophisticated means, that is, dark buckle. But why is it that a security software is not considered a competitor? is the market share not enough? Why is the first dedicated mobile anti-virus professional team, but not peer care.

Number of users

May 2007, the Net Qin claimed the user breakthrough 1 million.

In the same year December, the NetQin called itself the user close to 3 million.

February 2008, the NetQin called itself the user close to 4 million.

In August of that year, NetQin claimed to have more than 10 million active users, covering more than 200 countries and regions worldwide.

In January 2009, NetQin claimed to have more than 15 million active users.

In September of that year, NetQin claimed to have provided mobile security services to 30 million smartphone users worldwide.

March 2010, the Net Qin claimed that the number of users exceeded 43 million.

In the same year April, NetQin claimed that the number of users exceeded 45 million.

In the same year June, NetQin claimed that the number of users exceeded 51.5 million.

In the same year July, NetQin claimed that the number of users exceeded 55 million.

As of December 31, 2010, NetQin claimed that the number of registered users reached 72 million.

In 2011, NetQin claimed to be a global user of more than more than 85 million, including 27 million of overseas users.

In December 2012, NetQin claimed that the cumulative number of registered users has reached 141.9 million. Unfortunately, it was falsely alleged that only 9 million users were actually being cheated.

2012 Q4 's earnings showed that the Net Qin claimed the total number of registered users of products reached 283 million, this number was 242 million before a quarter, a year ago is 147 million.

In 2012, Zhou claimed 360 users of mobile security products had exceeded 200 million. First regardless of the Network Qin and 360 claiming that the data is true or false, with such data, the Network Qin should also make the peer fear, but why the peers do not see the Network Qin as competitors?

Market share

For the number of users of the Network Qin, because in the December of 2012, the United States agencies have questioned the domestic users of the Network Qin, through the selection of data Cross-validation Network Qin domestic users should be around 9 million. After the Network Qin CEO clarified that more from the operators and mobile phone manufacturers pre-installed channels, and this part of some institutions are difficult to statistics. So everyone is questioning.

But a friend told me, the Network Qin line under the channel pushed or more, the market share at least accounted for more than 30%. We have long known that the netqin and operators as well as handset manufacturers pre-installed, but we do not know behind. According to hearsay questioned, because the Network Qin and Fei is a family, so download any software, it is possible secretly to your mobile phone to install another software.

And some time ago, Nokia and a number of enterprises in Beijing held Lumia special series of smart phone procurement cooperation memorandum signing ceremony, it is reported that the Network Qin and Nokia has been talking about the vault of the WP pre-installed.

For the users of the NetQin, this 30% share, mainly in the function of the machine, and the intelligent machine is relatively small. Or do not say the difference between the smart machine and the function machine, in the thousand-yuan machine as the dividing line, the Network Qin almost can not install thousand yuan above the machine, all in the low-end market deceive.

But suppose, as friends say, market share accounted for more than 30%, why not be peers as competitors?

Answer

Not to be the leader of the boss only make money small two

In the field of security, does the Network Qin still have a play? Can you cut down 360 of the big head? Can't you get over the Tencent? Can't you hold on to Baidu?

Mobile Internet, not just for money? NetQin has been playing the banner of global security giants all day, not for money. The so-called whoever, no money you are nothing.

Since 05, the Network Qin did a comparison of 360 early, into the mobile phone field than Jinshan early, not to mention Tencent and Baidu. But did you get up? No, why? I do not know why, can only say that the mind is not Zhou 祎 good. After the pit of a lot of financing, the market is not tenable, can not be said to make money. So the Net Qin for money, anything can do.

In the early days of mobile internet, we all are small white, are big fish. So arrogant, directly on the Union Fei started the rogue things, Ming hang users how? If not 315 is exposed, netqin may fly to the sky. Also because too arrogant, this matter plainly, you pit on the pit, still so blatant, not wait to die?

Look at now, those who hold the gas, stuffy sound of the big money to the SP, do not have a dark buckle is still alive very chic? Maybe after 315, the boss of the Network Qin wake up. It can't be Ming, it's only dark. So after 315, the Network Qin learned a lot, so over the past few years, the net Xianyang do not do a bird, would rather make a profit of the small two.

For the net Qin Lai said, is regarded as the competitor, that is the Net Qin's shame. NetQin is only willing to do a small company is not regarded as a competitor, unrestrained secretly buckle money, idle to see Tencent and 360 in that dead chew, bad?

The stuffy sound hair big wealth special pit small white

According to the latest results of the Network Qin, the fourth quarter of 2012, net Qin Yinying receipts amounted to 30 million U.S. dollars, an increase of 134.1%, net profit reached 4.9 million U.S. dollars, an increase of 52.7%. This quarter, NetQin counted part of the revenue from the FEI business, of which mobile gaming and advertising revenue reached 700,000 U.S. dollars.

If the total number of 67.4 million registered accounts, as of December 31, 2012, NetQin registered account should reach 350.8 million. As of December 31, 2012, NetQin's average monthly active pay account number reached 8.9 million, the same period in the previous year was 5.6 million, as of September 30, 2012 8.2 million.

Look at the Net Qin's average monthly active pay account number, unexpectedly reached 8.9 million! What is this concept? Each user hard to get a two dollars, this money will come! Of course, this part of the user, some are informed, but was hard to give. Some are dead to the unknown, even their own network Qin paid users do not know, but also thought it was free!

Yes, the net Xianyang is free, but is forced to use value-added services can not be free, and some have been secretly launched value-added services. Network Qin is not stupid ah! Spend money on the operators and mobile phone manufacturers pre-installed, smashing ads to induce you to download do not have to pay?

The so-called wool grows in the sheep body, pays the money in you, how all must scrape Minzhimingao to come back!

According to friends, the Network Qin is now working with African operators very happy, two people pre-installed, users do not uninstall it, you have to deduct fees. But even if the user uninstall the unsubscribe will continue to deduct fees. As a small white user, where know uninstall also will deduct fees, usually think unloading is OK. Originally also make a reservation this thing, do not know in the domestic, Network Qin did not engage this thing.

To be honest, it's very sharp. and operators bundled, uninstall useless, have to go and operators say unsubscribe, do not add value-added services to the line. But the operator is not stupid, of course, will not tell you have this thing, and a monthly deduction for a few more money, users can not find.

So there was an idea in the past that if someone had an app, it would be good to have all the details of your spending this month. For example, make a phone call, this app can press the length of your phone call, when you finish the phone, can feedback to tell you, this phone call deduction how much money. Free information How many, beyond the still help you statistics this to how much money, the flow of how much, which software used how much, there is no more than how much to deduct how much money, this phone package services have what, pay for what. At the end of the month also tell you how much money will be deducted, and the operator's message than a bit, you know there is no dark buckle, or the use of which value-added services.

All right, back to the subject.

The play is still for capitalism.

User brush enough, money also pit hand, to who to see? certainly to investors see Bai, to those who bought the Net Qin stock of people Bai.

Not every company is so concerned about the industry's vision, the NetQin is so. So they don't mind their peers not seeing them as rivals, but they don't care what the capital looks for them. For the capital, what you do is not important, what you will do is not important, it is important that you can make money, but also make a lot of money, data and earnings, the more beautiful, the more valuable.

The money to cheat in the other hand, voted money, are basically know the Net Qin what thing. But how, of course, can not say, had to indulge.

A eight-year-old capital fraud, in my opinion, is more like a bubble.