Either make a profit and sacrifice the scale, or lose the market share.

The public Comment Network CEO Zhang views the general public reviews the choices faced over the past two years. There is no doubt that Zhang and his team chose the latter.

A few days ago, Zhang in the media interview to admit that "at present, the public comment on the net, not profitable is mainly group buying business, including the input of the mobile phone end." ”

"The company is expected to be profitable within a year, and profitability will become an increasingly important goal for us," Zhang said. ”

August 1, the public comment network deliberately will go northward more than 20 media to its Shanghai headquarters. In addition to the High-profile announcement of mobile independent users will break 40 million outside, for how to profit, Zhang did not expand in detail. However, as early as one months ago, the public comments group play "anti-packet" was exposed to the industry for the public comments on the real performance of group buying business questioned. More news that the public comments on the overall business or has lost 300 million yuan.

Brush volume is group buying industry "unspoken rules"?

July 8, the new sharp media tiger sniffing network in its Sina official Weibo said, "a netizen burst the material said, the public reviews the cooperation merchant in many cities to play" the anti-pack quantity ", buys the product to meet the public comment request the turnover volume, such as Shenyang June buys in the Heratu fashion photography, the Prestige lattice product wedding photography, Chengde Summer Resort 3rd tour, Dragon photography New World Four, real consumers buy almost zero. ”

The famous financial magazine "entrepreneur" magazine official Bo later also forwarded the scarf, and said that "the public reviews are exposed to individual turnover". Insiders have mixed views on the issue.

In the "Alex Deep Blue" view, "anti-packet" itself is not news, but also not buy the industry individual phenomenon. NET friend Spinach v Dundee Wave also agreed with the unspoken rules, he said, "each group has this unspoken rule, has long been."

And a self-proclaimed group of people in the industry netizens, "Northwest to Things" that this is too normal, "now almost all of the group buying sites are doing so." I have worked for a large group buying site, the data are almost dozens of times times plus. For example: You see 300 people buy, in fact, the data is only about 10. ”

It is reported that early in the public comment on the material before, there is a self-proclaimed "American Regiment net staff turnover" of the material, the United States network released monthly sales of 300 million yuan is mostly brush out, in fact, only more than 100 million yuan.

June 4, the United States Group Network issued a statement said that the United States network staff brush sales of the report is not true, and questioned the financing of the conduct of the spread of rumors.

Non-credit management has misled consumers

Consumers have said they have been misled about the false behavior of "anti-packet" businesses. Netizen Sandyzhang_ Zhang said he was cheated, went to a special not reliable restaurant.

A Shanghai bar sales manager even thought that the public comment network includes star rating some are also brush.

Netizens Explitech that the data on these networks is just the best marketing tool, in the absence of any supervision and certification exists, consumers to these data should be a discount. NET users win in the Southeast also stressed: network exposure to the United States network trading fraud, the public comments on the network and the gun! Trading number platform to decide their own, the harm lies in misleading buyers, fraud investment and financing, the impact of industry data statistics and government decision-making.

Criticism of the mass comment group

For the public comment on the explosion of "anti-packet", netizens "I am not Ma Yun" has its own analysis and views, he said that "from the list of projects mainly focused on photography and tourism and other categories, in these two categories of group purchase and sale of the situation is not unexpected, May and package design, discount and business evaluation is not high relationship." In fact, the public reviews in addition to Shanghai, Beijing and other front-line cities with a leading edge, in such as Zhengzhou, Shenyang and other provincial capital cities and high-quality three-tier cities, the advantages of the comments are not obvious.

For the public comments involved in group buying business, the industry has been a wide range of discussions. One of the well-known internet people Cheng quote Handle Network CEO Wu Point of view, that "the public comment on the net if not do group buying, may earn more." Group buying is the electricity quotient, Harting, the hard-earned money all turn over to the navigation station, the populace reviews the net to have the resources originally may do the navigation, does the open entrance. But now an information platform to do a electrical business, between the two difficult. ”

Love Help Net COO Mahaiping also agree with this view. But he thinks "the public reviews have already bought this big windmill, can only maintain the dynamic balance in the high-speed rotation, once stops will be very troublesome, burns the money to burn the money, is better than stops, then the shock is strong." ”

Public comments Network or has lost 300 million yuan

As early as June 28, the original Cool news founder, le Ah Interactive coo Wu Shichung on Weibo said: people familiar with the matter, said last year in the group buying business on the loss of 50 million U.S. dollars, compared to the efficiency of peers. Advertising and coupon Business annual growth rate of less than 30%, comments if you can not complete the new financing this year, to the four quarter will be Duanliang.

Then the Shang celebrity Ruzenwang added the data. Ruzenwang said that the public comment "is not group buying loss of 300 million, is a total loss of 300 million, but the current public comment group buying business has been close to 200 million/month, the resulting suppliers accounted for more than 200 million, relative to make up the loss, if the group buying business will increase, then will continue to increase the supply chain, for the public comment on the problem is, How do coupons and group buys coexist harmoniously? How to get a share in a big shuffle to get eternal life. ”

Group buying navigation Network (Purchase Group Network) CEO Wang Qihen also said that many restaurants in the group after the show no longer in the public comment on the ads, this to the public comments on the previous income model is a shock.