Electric Business 3.15 Keywords: electric Shang festival into "crazy"

Keyword "Making festival"

Reasons for Listing:

"Make the festival" to the brand market marketing means, originally understandable. However, a considerable number of electric dealers "create the festival" gimmick more than the essence, just use "discount", "Clear", "Crazy Rob" and other words to create a business bleeding let the atmosphere. In fact, most of the hype, some goods appear cheap, but actually through a similar "300 minus 60" and other means to improve the threshold to enjoy the discount.

Case: Electric Shang festival into "crazy"

Today, the electric Shang festival seems to be a fad. Following the famous cat "Double 11", today's festival is everywhere. Only products will be launched "Brat Festival", glutinous rice network "Girl's Day", Jing Dong "Butterfly Festival", the way cattle nets "tourism Festival", Qi Jia Net "Home Festival".

According to media statistics, from "across the year, 1314 together, give the Force red coupon coupons" To catch "Valentine's Day", and then to the traditional promotional feast "51 Golden Week", and then to "battle the summer Heat", and finally to today's "818", only a certain home appliance business website As of last August has been in the name of the festival has done 9 times big promotional activities! The average is equivalent to a monthly section.

If you add a shop, Jingdong, Cat, when, Amazon and other large electric dealers so-called shop celebration, the so-called feedback users such as large-scale promotional activities, electric business site almost for everyone to realize the dream of childhood-every day festival. The results of a social survey also showed that 71% of consumers were unable to produce a consumer impulse to look at when they were told of the promotional activities of these electric dealers.

The key word "fake"

Reasons for Listing:

The 2014 media report on the sale of electric dealers was a real shock. First at the end of July, the media exposed a company called Cheung Peng Heng Industry suppliers through a well-known electric platform to sell counterfeit clothing and watches the entire operation of the chain of business. The subsequent "Double 11", the general administration of Industry and Commerce found that the cat, 1th shop, Lok Bee Nets, Amazon and other electric dealers suspected of selling counterfeit goods, it is evident that the cancer of the electrical business has spread to the deep.

Case: Jing Dong was accused of selling fake leather

Mr. Zhang is a company buyer, November 25, 2014, he bought 12 pieces of leather in Jingdong Mall, the total price of 4716 yuan. Three days after the arrival of the goods, Mr. Zhang unpacking carefully examined clothes, found that the quality of clothing is poor, rough workmanship, and each piece of clothing unexpectedly has two signs.

Reporter noted that the two signs of the different information is very far, the implementation of the standard signs for fz/t81007-2003, small signs for the fz/t81008-2011; fabric composition, large signs for 90% cotton, 5% polyester, 2% elastic and 3% Other, small signs for 100% Washed skin (sheep); Safety standard data, large signs are shown as Class B, small signs are shown as Class C.

Mr. Zhang also noted a detail, that is, two signs are not shown clothing belongs to the dermis, "one is cotton, one is washed skin!" "Mr. Zhang accordingly believes that jingdong businessmen in the sale of fake, many times in the online contact businessmen have not received a reply." He complained to Jingdong customer service, customer service consulting after the seller first insisted that clothing does not exist quality problems, and then said that the seller is willing to return, Beijing East compensation 400 yuan voucher, Mr. Zhang on this treatment results are not very satisfied.

The reporter will reflect the incident to Jingdong, the other side replied that has been coordinated business for customers return refund, and give a certain amount of compensation, the rectification period has been the first related commodity shelves. Jing Dong also said that it would follow the platform rules on the strict management of businesses.

Key words "Chop list"

Reasons for Listing:

2014, the media reported a number of electronic business platform for various reasons to unilaterally cancel consumer orders "chop" incident. If the goods will be in the six anniversary of the celebration, the original price of 49 yuan mobile power concessions to 6 yuan, consumers snapped up and then unilaterally canceled orders. Individual electric dealers "major misunderstanding" as a pretext for not fulfilling their commitments, but they have undermined the rights and interests of consumers and created a low cost of safeguarding rights.

Case: Amazon unilaterally cancels the order

October 2014, consumer Mr Liang on the Amazon site to buy a Corvos brand CEN360-type smart home sweeper Robot Vacuum cleaner, the next order but received the Amazon cancellation of orders mail, and explained that the "Order of goods out of stock" before the cancellation of orders.

Amazon customer Service staff explained: "It is really because the product is out of stock before the cancellation of orders, and will not be again in the future replenishment, for consumers will be compensated, also did not receive any notice." ”

Reporter survey found that Mr Liang is only a large number of "chop" one of the consumers. The consumer after the encounter in the online establishment of thousands of human rights groups, group members intend to defend through legal means, "I hope Amazon can respect consumers."

Many have been "cut single" Consumers frankly, if Amazon makes the wrong price and explains it clearly, "We also know that the price is really low, but using out of stock as an excuse to put the product directly off the shelf, there is no other way of saying that this behavior is indeed unacceptable."

Key words "Sea Amoy"

Reasons for Listing:

After the global development of electric business, more and more young people advocate overseas purchasing. "Sea Amoy" figure is low price, product trendy. Only at present, "Amoy" has not formed a sound regulatory system, only a number of official authorized, formal institutions will be regulated by the relevant departments, in the "gray zone", the procurement process, such as the opacity of the factors, making consumer rights is unusually difficult.

Case: "Honey Amoy" commodity details of the question

November 28, 2014, a lot of enthusiastic "sea Amoy" consumers to join the annual year-end shopping season, but after the blood spell, there are consumers, said in a "honey Amoy global Shopping" site, encountered many problems.

On November 28, 2014, Ms. Fang bought a number of items in the Honey Amoy network, most of which were children's articles. Two days later, she received the first item, a jar of child creams. After careful examination, she had a lot of doubts about the product. "found that the new package printed on the printing of some vague, trademark also some changes, did not dare to unwrap to the baby." Ms. Wu, who also shopped in the Honey shop, has doubts about the details of the commodity.

In addition, Ms. Fang also noted that the next single when the site said the goods are from the "Free Trade Zone direct mail" out, but Ms. Fang received the courier is sent from elsewhere. "The Express sheet is written from Wuxi, I checked the location is a street, is not a bonded zone." Ms. Fang said.

Honey Amoy Network said, to ensure that all of its goods are authentic overseas procurement, and explained that the bonded area of the process is the goods stored in accordance with the user's orders separate customs clearance and then to the domestic Express company, part of the goods from the bonded zone after the focus in the domestic flexible or other express warehouse sent to the user, so there will be sent from all over the situation.

Key words "Platform responsibility"

Reasons for Listing:

According to the 44th article of the new law, the electric business platform will bear joint and several liability if it cannot provide the real name, address and effective contact method of the seller or the service provider. However, it should be noted that the reality is often the electric business platform to provide the operator's real name, address and other information, consumers still cannot find the operator or find the operator can not defend the situation occurs repeatedly.

Case: Seller platform is blocked by the protection of the door

2014 "Double 12" period, consumer Miss Wu in Taobao to 3760 Yuan Price, bought two pieces by the merchant declared as "white duck down" down jacket. After receiving the goods, Miss Wu how to see "High price" to buy back clothes are not like a down jacket, it is cruel to open the liner, inside the filler only like cotton things.

Ms Wu realized that she had been cheated. Ms Wu found the business theory, the other side but said the refund too troublesome, let her first pay to give praise, and then through Alipay return fees, and clothes also need not back. Ms. Wu took the money and called her. But the next day, Miss Wu still received no refund. Wait for the store again to inquire about the situation, found that the seller has been platform closure. Because the seller does not contact, Ms Wu to find a platform for a refund, customer service but only reply she is processing.

Ms Wu reported the police in anger, the public security department said the case needs to provide details of the seller, Ms. Wu had to find Taobao asked the situation. Taobao replied that the seller can not provide the situation to individuals, to now can not file.

Keyword "false discount"

Reasons for Listing:

China's Price law 14th stipulates that operators shall not use false or misleading price means to lure consumers or other operators to trade with them. It is obvious that some of the prices of electric dealers, such as the first rise after the fall, the high standard low folding, false standard and other methods, subjective and objective price fraud in line with the constituent elements.

If you encounter the above situation, and so on, collect the relevant evidence, quickly report rights.

Case: 49 percent The actual hit is 80 percent

Consumer song in 2014 "Double 11" during the plan to buy cosmetics, went to a frequented Taobao shop to see if there is activity, the results but let her disappointed. "A mark of the ' double 11 ' period 49 percent of the salicylic acid essence, the original price of 358 yuan, at first glance after a discount of more than 170 yuan, seems very cost-effective." But my previous purchase records show that this product has never sold 358 yuan, usually is 217 yuan, in fact, the real discount is about 80 percent, this is not a false discount. ”

There are some commodity prices are indeed more favorable, but consumers do not enjoy. Mr. King in "double 11" during the purchase of a brand electric toothbrush, he was quite satisfied with the discount, but after the arrival of the goods he found that the product was "reduced". Fearing that the store would make a false discount, Mr Kim deliberately saved the previous screenshot of the page for comparison. "I look at the previous page, buy this toothbrush also send a brush head, after the arrival I found that the head was missing." He then and the seller theory, but the other side of the answer let Mr Kim speechless, "People say you look carefully, where the hair brush." I looked carefully, the new page did not write a gift. ”

Key words "bad comment"

Reasons for Listing:

After two years of media exposure to the consumer express wreath, wrapped body bag, 2014 media once again exposed businessmen to the difference in consumer assessment of the despicable revenge. According to media reports, Mr. Gao to Taobao sellers, "Old Captain Fishing gear" difference, not only received the threat of short message, but also by the seller of different places false 120, called ambulance.

Beijing Hui Jia Law firm Chu Baochang Lawyers believe that the behavior of the merchant short message intimidation has constituted infringement, encountered similar problems, buyers can negotiate a return or let the business to its corresponding compensation, in which businesses such as ignoring even because of bad reviews and intimidation of buyers, serious circumstances, buyers can report to the Public Security department.

Case: Taobao bad evaluation to "kill"

September 21, 2014, Ms. Dong Taobao shop to buy clothes, 22nd show that the merchant has shipped, but only the order number is not found logistics information. Until 26th, Ms. Dong from the Logistics officer on the Internet to find out that they only shipped, Miss Dong felt that she was fooled, gave a bad comment, did not expect each other immediately on the Internet, and then send a text message intimidation. From Ms. Dong to provide a screenshot of the text, the reporter saw "I am Taobao xx shop, delete the comments, or kill you." In this respect, Miss Dong is very helpless, "Taobao Amoy disaster, phone call back or empty number." ”

Taobao full-time sellers told reporters: "Now a lot of shops are in the purchase notice to make a clear ' rejection of the difference in the comments ', the buyer to give the difference in the evaluation, many businesses will choose to refund or compensation for buyers to delete comments, extreme businesses will be through harsh means to intimidate buyers. ”

Reporters on this matter call Taobao consumer Service hotline, staff said that the verification of information will be a warning to businesses, and said "If you receive similar harassment, buyers can choose to alarm."

Key words "Peer-to-peer getaway"

Reasons for Listing:

Peer-to-peer is a kind of lending behavior in form, but it is a kind of direct financing because there is no intermediary institution similar to bank. In the absence of corresponding laws and regulations, in practice, it is easy to blur the boundary between Peer-to-peer Network loan and illegal fund-raising, and some platforms can easily step on the red line of illegal fund-raising.

Media coverage of Peer-to-peer escape has been uninterrupted throughout the year. Only December 2014 media exposure problem platform on as many as 92. The monthly incidence of the problem platform soared from 1.36% in early 2014 to 5.65%, and the "scam or run" platform accounted for 25% of the total.

Industry insiders Dong Yubin said that investors should first assess the platform's wind control capacity, which is critical. Second, to understand the background of the platform, whether the registered capital is strong, whether there are banking professional wind control.

Case: Peer-to-peer Network lending sudden closure pit dozens of people

At the end of 2014, a number of investors called a "Rongjin cast" Peer-to-peer Network loan Platform, on-line only one day suddenly closed, the investment funds are also played water drift. The reporter learned that the platform with a generous return as bait, one day there are dozens of of investors across the country remittance transfer, and afterwards investors to the local public security Department alarm.

Investors Miss Dong told reporters that on November 17, 2014, she invested in a Peer-to-peer website with a "monthly standard" product of 5000 yuan, the other side said that the investment of their net loan products, the annual yield can reach 20%, and another 0.8% of the additional award, account also sent 20 yuan. Unexpectedly, the next day to run into the site.

Press Online Address "Fengtai District State Investment Plaza 6th Building 11" to find "Rongjin investment" Company, the results of office staff said that the building 11 floor was not leased outside, the building also did not enter the company.

Reporter also through the Beijing Municipal Bureau of Industry and Commerce website inquires to the company telephone, get through, the reporter said to find the company in charge, the other party immediately hung up the phone, again dialed has been engaged in the state.