Electric business big guy for "Singles Day" war warm-up

This news (reporter Changyan Intern feng Qi) has always been high-profile electric quotient, but in the Golden Week Collective choice "lost". After the announcement, a new round of promotional campaigns was launched.

Yesterday, Beijing East, the Sky Cat, Xun, easy to buy have announced the launch of a new round of promotion. Why does the group lose their voice before the festival? After the golden Week, offline consumption overdraft, coupled with consumer fatigue period, there is consumption potential to dig it?

Analysts said that the "two-day" promotion has just passed, although now is not the best promotional time, but the business must "sound", for Singles Day and year-end online shopping war warm-up.

Preheat the "Singles Day" war

After the collective "Lost Voice", the major electric dealers shouted promotions.

Jing Dong's "Desert Storm", Xun "http://www.aliyun.com/zixun/aggregation/8079.html" >QQ Network shopping crazy Rob Festival, easy to buy "10 percent Rob", Bowser net old ding again cry three days, Every customer says there will be 4 waves of discount promotions this month ...

Why do you do a promotion after golden Week? Analysts Li Chengdong said that during the long holiday, the main consumer of the electricity business workers choose to travel more, rather than at home shopping.

8 days did not how to do business of the electric dealer, at this time "aloud", intended to prepare and preheat the "double 11" electric business war, to attract users attention.

Reporter Login To see, "Desert Storm" will start from October 10, until the end of November 12, a one-month activity overall let 1 billion yuan, of which, November 10-November 12 for the entire activity of the promotional climax stage. Activities run through the Double 11 Singles festival and other electric promotion of traditional festivals, involving the whole category of Jingdong goods, promotional efforts and the scope of the "Tornado" level.

At the same time, Tencent Xun also said it will launch the first large-scale promotion after independence this month, in October 24-26th, "QQ Online shopping crazy Rob Festival" to achieve more than 1 billion yuan sales.

Singles Day will be the net to promote the final outbreak point

In e-commerce observer Ruzenwang, this time the promotion is not the best promotional hours, but businesses must "sound" for the next month online shopping war real outbreak point of momentum.

"The two-section has been robbed by the online giants, at least for half a month at the bottleneck, it is hard to say how much consumption."

This is why the network operators choose the Double 11 singles festival to do promotional reasons stagger the impact of the line force cycle. "In October and November, it was two critical months, and most of the year's mission plans were completed in the two months," Ruzenwang said.

Ruzenwang that the most intense online shopping promotions will continue from the end of October until November. "Singles Day will be the ultimate point of outburst. ”

Drawing together