Electric business big guy is fighting for small loans

Newspaper reporter Jia Bang intern reporter Zhang Xianan Beijing report

After Alibaba, Jingdong Mall and Suning Appliance (002024, shares bar) successively aimed at the financial business. Electricity dealers are accelerating their expansion into the financial sector.

Suning Electric Appliance December 5 evening issued a notice, the company's wholly-owned subsidiaries of Hong Kong Suning electrical appliances and related party suning electrical Appliances Group proposed jointly launched the establishment of "Chongqing Suning Microfinance Co., Ltd.", facing the company's open platform and upstream and downstream partners to provide innovative financial services and products. December 13, the reporter called Zhongqing financial work Office, staff said the final approval opinion has not been determined, the relevant procedures are in progress.

Bai Shingyu, secretary general of China's Microfinance Alliance, believes that it is reasonable for commercial enterprises to develop financial services on the basis of commercial credit when financial institutions are unable to meet market demand.

Electric dealers Step by step

Ali is the first gold digger of the electric business finance.

2010 and 2011, Ali Finance has set up two micro-loan companies in Zhejiang Alibaba Small Loans Co., Ltd. and Chongqing Alibaba Small Loans Co. Through the two small loan companies, Ali to Alibaba, Taobao and cat three platform to provide loan services to merchants.

July 25 this year, Ali Finance began to Jiangsu and Zhejiang Shanghai (except Wenzhou) members open credit loans, only with the credit of the enterprise can apply online 50,000 to 1 million yuan loans, 24 hours with borrowed, with borrowed.

The reporter to Ali Credit customer service staff learned that Ali credit is just as an information platform, loans are issued by the small loan company, the contract is also with the small loan company signed. "There has been an experience of working with banks and then stopped, and now we are lending by our companies." I haven't worked with other companies for the time being. "This customer service person introduces.

Data show that in the first half of 2012, Ali financial accumulated to small micro-enterprises to put loans 1.7 million, the amount of 13 billion yuan.

In November 27, Jingdong Mall and the Bank of China (601988, shares) Beijing Branch signed a strategic cooperation agreement, the formal launch of supply chain financial services. Some sources said that Jingdong's supply chain financial products from the five major state-owned banks and several joint-stock banks, applied for a total of 5 billion yuan credit limit.

Two-phase comparison, Ali finance is relying on a large number of platform real transactions and evaluation data as a basis for loans, while the BoE acts as a supplier and the bank between the role of the credit.

After Ali and Jingdong, Su Ning finally shot.

December 5 night, Suning Appliance announced that the proposed "Chongqing Suning Micro-Loan Co., Ltd.", registered capital of 300 million, "to provide suppliers with innovative, convenient financial services products to solve the problem of financing difficulties."

Reporter learned from the Zhongqing financial office, Chongqing Suning Micro-Loan Co., Ltd. first to be approved by the financial office, and then submitted to the local foreign investment Authority, before the business process.

It is reported that the small loan companies in Chongqing has 15% of the income tax preferential policies, but also to High-tech enterprises to provide land concessions, which may be the reason for suning in Chongqing to set up a small loan company.

E-commerce observer Ruzenwang Analysis, suning small loan may be more similar to Ali's model, the supplier and platform transactions generated by the account period and inventory, as the basis for the assessment of loans.

Bank of China International Securities Limited Liability company analyst Liu All think, suning small loan company future profitability will depend on the size of suning users. At present, Suning platform business in terms of sales or the number of suppliers are still small, suning small loan does not have Ali small loan profitability.

Small loan competition intensifies

The electric dealer develops the financial business, the target customer is the upstream small micro-enterprise. But with the accession of various capital, the small loan market has been smoke. Will the entry of the big power companies aggravate the market competition?

An industry insider who declined to be named said that if more institutions were to join the microfinance market, the intensification of competition would be inevitable. In the face of the expansion of small banking businesses, small lenders have no advantage in the first place. The person believes that the bank's talent training, management capacity, and even the strength of the loss of money than the small loan company foot.

Outside banks and small lenders, although non-financial institutions are not allowed to issue financial loans, some guarantee companies, trusts, and even powerful state-owned enterprises are engaged in some business similar to credit. Compared with these "shadow banks", small lenders have no exclusive advantage and are subject to stricter regulatory constraints.

In an interview with reporters, Bai Shingyu said that the development of financial services by electric dealers is a reasonable investment. "Financial services have served the real economy and it is reasonable for commercial enterprises to develop financial services on the basis of commercial credit when financial institutions are unable to meet their needs." ”

According to data from the central bank and the Chinese debt, the new renminbi loan was 522.9 billion yuan in November, while the newly issued bonds were about 749.6 billion yuan in the same period. New-issued bonds have been on the scale for 5 consecutive months in excess of new renminbi loans. Demand for market finance is still high.

From the scale of the electric business finance, even Ali, since 2010, since the small loan business, loans accumulated 28 billion yuan, covering more than 130,000 small micro-enterprises and individual entrepreneurs, such a scale and the national 40 million small micro-enterprises, space is still very large.

Bai Shingyu that, precisely because the bank's service is not in place, only gave the electric business enterprise certain market space. Whether there will be more electronic business platform to join, also depends on the development of China's financial market. "The current small loan company to achieve profitability is no problem, suning small loans are the same." "he said.

Compared with other market subjects, the advantages of the Electronic business finance are in its supply chain resources. "Ruzenwang analysis. The electricity merchant platform and the supplier usually two or three month to clear once the account, thus has produced "the account period"; Sometimes the supplier will settle with the platform agreement after clearing the stock, which produces the "loan period". The account period and the loan and loan period can be used as the basis of credit evaluation. Relying on data analysis, the electric business platform can provide unsecured loans, the program is simple and short cycle, but also to strengthen the supplier and platform dependencies.

In Bai Shingyu's opinion, the advantage of the electric business finance lies in two points, first, the industrial chain has enough financial demand, secondly, the platform customer base is more stable and easy to control the risk. The disadvantage lies in the lack of experience, but also the special need to pay attention to professional personnel, risk control system introduction.