Electric business Blowout industry needs to develop from savage growth to norm

With nearly 200 million people in the network to buy the support of the army, China's e-commerce industry in 2012 to obtain a burst of growth, but the repeated staged "price war", network fraud, distribution delays and many other issues also remind the industry, domestic e-commerce enterprises from the previous "barbaric growth" to standardize development.

Reporter from recently held in Shanghai, "the first China Electronic Commerce annual Meeting" learned that the 2012 Chinese network retail transactions scale of more than 1 trillion yuan, the year-on-year growth rate of more than 40%, E-commerce has infiltrated the industry, agriculture and trade and other fields, become a small and medium-sized enterprises to explore the domestic and foreign markets an important way

Although the current domestic e-commerce development is rapid, but the industry has also exposed many deficiencies since 2012, such as Third-party Logistics can not meet the needs of electric business enterprises, infringement of intellectual property rights incidents occur repeatedly, rebate site caused illegal fund-raising, network security poses serious challenges, lack of talent. These problems have restricted the healthy development of electronic commerce to some extent.

2012, the competition between the major retail sites also intensified, the electric business promotional activities, because the service is not in place to cause consumer discontent and complaints are increasing. According to the China Service Trade Association Electronic Commerce Committee to the domestic well-known 11 electric business enterprise Service condition survey, at present half of customers are dissatisfied with the product picture and the real difference, nearly 60% customer dissatisfaction return goods service.

"The current Network retail service short board is obvious." Soviet, executive deputy Director and Secretary General of China Service Trade association, said at present, China's e-commerce industry has been explosive growth, but because of the rapid development of the industry, the enterprise allocation of resources management is still insufficient, the overall service level of the electric business industry is not high, poor logistics and distribution services, goods lost, returns difficult events, etc. Look forward to business to the service should be enough attention to the customer should be sufficient respect.

In response to the current domestic electricity industry faced problems, the Ministry of Commerce E-commerce and Information Technology department deputy director Nielinghai said that 2013 government departments must create a good environment for development, but also to strengthen industry norms and supervision.

According to Nielinghai, Mofcom will promote the development of e-commerce through a number of measures: focus on infrastructure public platform support, standardize electronic payment, expand the application of financial IC card market, establish e-commerce credit service system, strengthen supervision over the network, carry out electronic invoice experiment and promote the standardization of e-commerce , promote the network retail regulation and the construction of electronic commerce statistic system.

The relevant person in charge of the Ministry of Industry believes that the development of E-commerce, the first is to develop a safe and credible e-commerce, and secondly, to develop a close integration with the real economy of E-commerce, once again, to combine China's national conditions and social conditions, the development of e-commerce with Chinese characteristics;

In order to guide and standardize the development of the electric business industry, the China Electronic Commerce Industry Alliance launched by more than 200 electric business enterprises was opened in Shanghai 18th. In the future, the alliance will promote the law-abiding operation of enterprises, strengthen self-discipline, strengthen the communication between the electric industry, promote the cooperation between enterprises and promote the development of electric industry.