"Electric business case" Soupre with 430 million of the amount of purchase settled business treasure

October 17 News, from a A-share "China internet first share", the domestic leading e-commerce enterprise network Sheng Business Treasure, "Su and Poole" Formal and business treasure reached deep cooperation. Soupre with the total amount of more than 430 million yuan purchase large single business Treasure (toocle.cn) platform, will use business PO procurement platform to find domestic quality suppliers.

It is understood that Soupre Chemical Technology Co., Ltd. (153268.b.toocle.com) the main procurement of the purchase of the product catalog includes: Glacial acetic acid 3000 tons/year, propylene glycol methyl ether 2000 tons/year; 1500 tons/year.

I. Company Profile

The creation of Soupre is a necessity. In recent years, with the development of economic structure and the pace of urban development in three cities along the coast of Jiangsu Province, the three cities have made great strides in using foreign direct investment, which undoubtedly creates opportunities for the establishment of SOUPRE. So October 2009, Yancheng Chemical Technology Co., Ltd. as a specialized in ethylene glycol ether acetate (CAC), propylene glycol methyl ether acetate (PMA) and other solvent products research and development, production and sales of private chemical enterprises registered, the company registered capital of 10 million yuan. The company is headquartered in Yancheng Binhai Chemical Park North, covers an area of 121 acres. The company has a complete, scientific quality management system, its integrity, strength and product quality recognized by the industry. Shareholders of the company are natural persons in the form of shares, a predetermined total investment of 200 million, the first phase of investment of 60 million yuan, completed in two years all 200 million of the investment. Currently has completed construction and equipment investment of 40 million yuan, including a building 2200 square meters, dormitory building a 2200 square meters, warehouse a 1450 square meters, workshop two square meters factory building.

October 2010, the new project has an annual output of 15000T of ethylene glycol ethyl ether acetate (CAC), ethylene glycol butyl ether acetate (BAC), propylene glycol methyl ether acetate (PMA), three products can switch to a production line, the project one-time production success. In the process of operation of the equipment although encountered some problems, but eventually saved the life, so that the equipment normal operation. As of 2011 production CAC3745 ton, PMA1144 ton, BAC805 ton, produce two prosperous. Cac/pma/bac is a leading domestic and high-tech environmental protection products, a broad market prospects, huge market demand, the company has been with the internationally renowned overseas companies to develop a sales partnership, with a strong export competitive advantage.

November 2010, the company in the original three products CAC/PMA/BAC development of a solid foundation on the initial start of 100,000 tons of isopropyl alcohol in a single set of 50,000 tons of equipment construction projects. At the end of May 2011, the project entered the trial production operation stage. The device uses the domestic advanced technology, the production uses the whole braking system. After more than half a year of development, the product monthly sales reached 30 million yuan, production is enough to lead the quality of other domestic enterprises, to achieve the same level of foreign products.

In the process of development, we pay special attention to the implementation of human resource development strategy. On the one hand, we continue to introduce talent, pay attention to the training of talent, establish and improve the incentive policy, fully mobilize the initiative, enthusiasm and creativity of staff, attract and retain talent; On the other hand, we have long maintained friendly and cooperative relations with the relevant chemical institutions, and laid a solid foundation for the long-term development

Second, marketing strategy

Soupre is able to achieve a breakthrough in a few years, mainly because we have adopted advanced marketing strategy. My company's product quality leading domestic market, the market is good, the company president of Japan in 11, has worked in Japan Mitsui Property, responsible for the Asia-Pacific region chemical products Sales management, in the chemical product marketing management experience is sufficient, of course, also attaches great importance to the development of sales. In the rise of the network marketing today, we keep pace with the times, and gradually establish and improve the network sales platform, can directly with the customer long-distance interaction. In addition, we attach importance to the process of sales and manufacturers and customers close contact, and partners to discuss and win together.

Iii. thinking on development

1, operating performance

Soupre since its inception in October 2009, the company's products have gradually become well-known to the community, and in all parts of the development of cooperation programs, with major manufacturers, agents to establish friendly and cooperative relations, and even with well-known overseas enterprises to work together. Today, the company's production sales are increasing year, product quality has been highly recognized by the partners.

2. Development strategy

At present, the company is in the production of a single set of 50,000 ton equipment construction project, in the first phase of the project running mature and stable, scheduled in the middle of this year will continue to expand the two phase of 50,000 tons of isopropanol equipment project, so that the total output can reach 100,000 tons/year. At present, although the production of isopropyl alcohol in China can not meet the needs of domestic production, a considerable part relies on imports, but with the improvement of production technology, the production of isopropyl alcohol will gradually increase. Because of the production of isopropyl alcohol by the supply of raw materials, production technology, environmental protection and many other factors, many enterprises in the development of Isopropanol project production technology, lack of production technology, and my company in this aspect of the technology is more advanced, the development of Isopropyl alcohol project competitive advantage is obvious. Therefore, it is imperative to continue to expand the two-phase 50,000-ton isopropyl alcohol unit.

According to the development of Isopropanol project, we have set up our own storage tank in Guangzhou and Zhejiang, and will develop this investment in more places in the next few years, and even invest in overseas market. Visible, the company Isopropyl Alcohol Project development prospects.

Technological innovation is the key to the development of Isopropyl alcohol project. As the domestic technology in this area is still lagging behind, so we mainly to introduce foreign technology, of course, the introduction of foreign advanced technology at the same time we are also engaged in independent research and development, integrity, pragmatism, innovation is our entrepreneurial spirit, and constantly innovate their production technology is our responsibility, At present, some of our self-developed products and technologies are already in use, and will soon bring more mature and advanced independent research and development technology.

In addition to the above projects, our company planning projects are: 100,000 tons of basic oil refining equipment, 50,000 tons of ABS high rubber powder device and 50,000 tons of PM devices, etc., is expected in the next few years to invest in construction.

3. Outlook

Although the company was established soon, but in the joint efforts of all staff has achieved better results. At present, the company in addition to the Jiangsu Binhai Economic Development Zone has offices, in Shanghai also set up an office, where the sales project is ongoing, and won a good response. We will also set up more offices in the future, so that our products into the Greater China market, so that it in the country and even the global industry to become a leader. The company plans to operate the IPO in 3 years, after the benefit of the listed companies gradually in Jiangsu, Zhejiang, Shanghai, Guangzhou and other regions to develop our own branch, and strive in 5 years to become the leading enterprises in the chemical economic market.

Soupre Spirit of "continuous improvement, the idea of keeping pace with the times" always motivate themselves, integrity first, customer satisfaction, and actively participate in market competition, to create "professional focus, excellence, the pursuit of perfection," the quality system, we have always been "people-oriented, safe production, solidarity, dedication" for the slogan, "Innovation, Striving for Excellence "As the goal, to" provide customers with quality products and excellent service "for the purpose, adhere to the" market "as the guide, and constantly strengthen and expand their own sales network to high-quality products, first-class service, reasonable price with the vast number of new and old customers sincere cooperation and common development, to achieve mutual benefit, reciprocity, mutual help and win the goal.

According to the introduction, procurement Qualcomm (B.toocle.com) is "The originator of Business-to-business", leading professional E-commerce listed companies Bao (002095), the use of sophisticated "bidding principle" design of enterprise online procurement services Third-party platform, Enterprises can use the procurement of the platform for the production and operation of the necessary raw materials, accessories, office supplies, such as the implementation of procurement.

As of today, the platform approved by the certification audit of the total number of buyers have reached 33,944, and daily to add dozens of, nearly hundred of the rapid increase in speed, become the preferred online "one-stop" procurement of high-quality Business-to-business platform.