Electric Business channel, pillars

E-commerce: the electronic commerce in this article refers to the Internet transaction mainly based on retail business, and does not include group business such as wholesale.

To bring up E-commerce, many friends think that E-commerce unfathomable, is how complex one thing. In fact, there is no essential difference between e-commerce and traditional business, is a channel in business. Only the carrier of performance is not the same. Similarly in the market certain premise, the electronic commerce and the traditional commerce inevitably will form the competition relations, one strong, one weak. This is also why Hong Kong's e-commerce is not up to the main reason.

The most important feature of traditional business channels is the uncertainty of the number of circulation links, and e-commerce to solve the traditional business is to compress the circulation link, as shown in Figure 1-1, this is the biggest advantage of E-commerce, E-commerce is one of the main goals.

Figure 1-1

In the existing e-commerce, there is a clear debate about the E-business model-what is the business and what is Consumer-to-consumer? Literally say that any enterprise user engaged in E-commerce is the consumer. The author thinks that we should use resources to distinguish between the Consumer-to-consumer and the Business-to-consumer. If the core resources in the user's mastery, then is the consumer, if the core resources are not in the hands of users, it is consumer-to-consumer. As a result, all the e-commerce based on the Third-party platform is Consumer-to-consumer.

In Consumer-to-consumer, channel selection is the most important. How to choose an effective channel is the most important task that every individual or enterprise engaged in e-commerce must face. According to the different user positioning, E-commerce channels can be divided into domestic and foreign trade channels.

One: Electronic commerce domestic Trade channel

In the existing E-commerce domestic trade channels, is multifaceted, a single show of the state, with more proprietary platform to launch the Third-party platform services, will gradually form a pillars situation.

1: Taobao and day cat channels. Also can be called the channel of Ali, these two channels in the electronic Commerce channel, has been sitting on the first transaction, to the user group large, transactions for the characteristics of many. According to the relevant data show, Ali Channel 2012 year of turnover to break through the trillion mark, far ahead of other channels. However, due to many sellers, buyers choose the product entrance too little, resulting in Taobao and the cat to open up channels of higher costs, Taobao channel, although free to open shop, but to form a better trading volume, or need to invest a considerable amount of costs, the days of the cat channel is not to mention.

For individuals who have never engaged in E-commerce, Taobao is the best way to test water, mainly in the process of testing the water to learn some of the rules, technology, and to enhance an understanding of e-commerce, so as to engage in e-commerce behind to lay a good foundation.

2: Jingdong Mall to 3C products, mainly in the rapid accumulation of a large number of user groups, opened a Third-party service platform. Jingdong's biggest advantage is that the user is enough, the turnover is large enough, and has a very mature one or two-line city warehousing and distribution. Jingdong Mall is relatively high threshold, need to have a certain number of registered funds, and the account period is long. There are occasional noises about defaulting on the merchant's money.

3: According to the relevant agencies released data, ranked in the top 5 e-commerce channels are Taobao, Jingdong Mall, Suning appliances, packaged Tencent electric business and Amazon China. In the selection channel, who ranked third, the author for a moment very tangled.

After last year's crazy expansion of suning appliance, the obvious power is insufficient, and there is news that Suning will significantly compress its performance this year. The most crucial is that Suning's chairman this year in the two sessions of the two strong appeal to the electricity business tax, although this thing is sooner or later, but should not be the chairman of Suning appliance to initiate. The author believes that this thing will inevitably cause harm to the growth of suning appliance.

Tencent Electric Business, I do not know where to begin to introduce. The author is very early contact Tencent Power, but the author has always believed that Tencent is not doing e-commerce business. Perhaps related to corporate culture, perhaps with the founder's personality, although Tencent has a huge user base, unfortunately, they really do not understand how to do e-commerce.

4: Only Amazon China is left. Since last year, the author began to contact Amazon China more closely, to observe and understand some of the practices of Amazon China. Amazon China was originally mainly self-employed, and later opened a Third-party service platform. Amazon China Platform's largest two advantages, one is the relatively low cost, compared to the cat's deposit and check-in fees, as well as the Beijing-East registration capital threshold, Amazon China has almost no threshold. Another advantage of Amazon China is his logistics warehousing system. The author believes that in the near future, Amazon China will become a part of pillars in the electronic commerce channel. Only now relative to the cat and Beijing East, traffic and turnover are low. The biggest problem with Amazon China is that it is too standard, and many users who are keen on unspoken rules are not very comfortable with it.

For business owners who have never engaged in E-commerce, Amazon China is the first choice for water testing, not only without cost input, but also to learn the norms of e-commerce, norms are the inevitable future development of E-commerce.

Take costumes For example, the three major channels of the cost of the following list

Each channel has his advantages and disadvantages, apart from the above several large volume of platform-type channels, there are also a number of shops, when, Independent mall, group purchase, telephone calls, mail, micro-blog, micro-letter and many other channels, but these channels in the domestic electrical business is a small channel, but the implementation of a person or an enterprise, Maybe it's a good choice. In a word, fit is the best.

Second: Electronic commerce Foreign Trade channel

Relative to the domestic commercial power channel multifaceted, the channel of the Foreign Trade electric trader is the obvious pillars state.

1: The preferred channel for foreign trade dealers should be ebay, perhaps a lot of people who do not understand E-commerce is that ebay has been out of China since the N years ago, Taobao is also proud to beat ebay, in fact, ebay did not leave China, after the defeat of domestic electric dealers, has moved to their more familiar with the foreign trade of the electric business.

2: Foreign trade of the second choice of channels for the sale of Ali, Ali just introduced the speed of sales, the author believes that Alibaba before more is to do business-to-business wholesale business, in the absence of terminal consumer groups overseas, and imitation goods and other issues on the impact of Alibaba is quite large. But the quiet two years of Ali fast selling suddenly in the last year, in wigs and other industries in the promotion of trade significantly. Ali speed of the biggest advantage, should be the background of the synchronization Taobao user experience, even if not too familiar with foreign language friends, as long as familiar with the operation of Taobao backstage, you can easily access to the speed of selling.

3: The third channel should be for Amazon's global shop, the past to engage in the Amazon Global Open shop, need to have too many thresholds, such as in the U.S. Open shop in the Amazon, the need for U.S. companies, U.S. bank accounts and so on. Such thresholds have been solved since Amazon China launched its global stores last year. In particular, the Amazon in foreign brands and warehousing system, to engage in foreign trade in the electric business, but also added a very good choice.

Apart from the above three platform channels can be selected, there are Dunhuang nets, independent shopping malls, Facebook and other channels can choose. Although the share of other channels is negligible relative to the three platforms, it is the right thing to do for a business.

According to the different positioning groups, domestic and foreign trade is easy to divide, but how to choose the internal and external trade channels, e-commerce practitioners in accordance with their own situation to make the appropriate choice.