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Let the visitor become the website's member is enhances the website stickiness and the website profit the best method, simultaneously through the member registration, the website may let the user better understand the website, simultaneously also is the free promotion website one way. See now very powerful website, Micro Bo, SNS which not have tens of thousands of members, of course, we webmaster site members can not reach the industry boss of the number of members, but we may through some skills to improve the registration amount of the website members.
First, must let the user clear why registers
This is the most important, only users understand why to register, so as to hoist the user's appetite, have the opportunity to improve the registration opportunities. This can be done from the following points:
1. Give the user the idea of free: In fact, the user in the registration, most of the first feeling is likely to be registered to not money, as well as whether to charge after registration question. Many users choose to register when there may be a psychological burden, worry about their various information and property security, so naturally there will be a conflict of mind.
2. Improve to the user's unique products: This is also very important. To allow users to register, you must provide different products or services with other sites, even if it is paid, as long as the approval of your products and services, he will also choose to pay you to sign up instead of some free places. There is the product you provide the same as other people's products, others provide paid, and your product is free, then you just go around to advertise your products on the line, those who like free users will come to you this registration.
3. The form of reward for registration: At present, many websites, including games, forums and so on, such as: "Registered free to send 500 points", "Valentine's Day registration free to send 500 points" and other forms to promote. There are some random lottery from the registered users of the practice, like some of the previous group purchase site to send the coupon is to do so.
Second, what is the use after registration
Understand why users want to register, users will also consider the site after the registration of what the specific use of this can be done from the following points:
1. After registration can provide fun things: this is obviously some of the game's promotional pages, they are generally through publicity how fun, how many people at the same time online.
2. After the registration can feel the new things: like the current microblogging, it is so, so that users register, after registration can experience micro-bo and the new things.
3. After registration can play with many things:
4. After registration can obtain more information: this is like some of the forum is like this, it is obvious that we are interested in a certain information, but only members can browse, so still have to register.
Third, the use of media or events to promote
Some of the big Web sites now use hot spots or hot spots to attract more users. Like before the J20 test let me register Sina Weibo, then the size of the Philippines I went to register the Sohu Weibo, and then the Bin Laden incident again let me register Tencent Weibo. These hot events and characters we webmaster can also refer to, used in our own website, can really play a good effect.
Of course, we can also pay for the media to write articles to promote, because the media represents a broad range of official and authoritative. This is also a way to improve the reputation and reputation of our website.
Here, we can mainly around the user why register, after registration what is used to make a fuss, because this is our website to attract users to register the largest capital, as to the use of media or events to promote, but also without losing the good law.
Finally, we should remind you that it is necessary to keep in mind that the user registration is only a user to get our site more information process, at any time to provide users with the most valuable products and information is the goal, this is the future of the site's momentum. Blindly cheat the user's registration, such a website will not have too big and long-term as.
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