Electric business deep in "Burning money" war on Suning appliance first taste of transformation pain

Http://www.aliyun.com/zixun/aggregation/6475.html "> Suning yesterday stopped. This is a very unusual incident for this white horse stock. Check the transaction information, the company last fall or September 1, 2008, when a shares are suffering a serious stock disaster, and the day Chengzhi fell nearly 4%.

The slump was affected by the company's decline in performance. July 14, Suning Appliance disclosed half-year performance correction announcement, the first half of the profit is expected to 173 million-198 million yuan, down from the same period of 20% to 30%. In a quarterly bulletin, the company predicted that the net profit attributable to shareholders of listed companies in 1-June was between 10% and 5% per cent year-on-year, but the revision was more pessimistic.

Offline business growth is not ideal

The main reason for the decline in performance is that offline business growth is not ideal, the company believes that there are three reasons, one is affected by the economic downturn, consumption slowdown, coupled with the "51" holiday and the June traditional air-conditioning season promotional effect is not ideal, the second is the company continued to promote the structure of the store, closing efforts to further increase the extension of expansion has slowed Third, the development of online shopping has formed a certain diversion. In addition, the company in order to promote the market share of Suning easy to purchase, increased the online business advertising, promotional and other inputs, overall, the two quarterly cost level increased.

The announcement said that in the short term due to the impact of market environment, 920.html "> Enterprise Development encountered certain difficulties." In the second half, the company will continue to promote the one or two-tier market "flagship store + Internet" strategy, vigorously promote the development of E-commerce business, effectively upgrade the one or two-tier market sales, three or four-tier market will continue to maintain a faster opening speed, to speed up the coverage of the blank area; cost control, in the first half of the big efforts to adjust the store, The benefit of the second half will gradually emerge. At the same time, Suning easy to purchase follow-up will optimize the promotion of various promotional methods, and gradually improve the logistics distribution system construction, optimize customer experience, and the use of open platform to rapidly expand product category, to ensure the completion of the year 20 billion yuan sales plan. Compared with the information previously disclosed, the company's plan for the second half of the year is not much new, that is, around building online, two Su Ning's goal, the implementation of the established transition strategy.

The market has different opinions on Suning's Tesco

"The decline in performance has been expected, the market response so large, it should be the prospect of suning easy to buy differences." "A brokerage industry researcher to the reporter analysis, one is worried about suning easy to buy in the current competitive environment, whether to achieve the desired goal, at the same time, even if reached 20 billion yuan sales scale, profitability is not optimistic.